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(03) 9000 1234Melbourne customers decide where to eat, shop and book from what they see on Instagram, Facebook and TikTok.
Our Melbourne team plans your content, coordinates shoots at your venue, manages your community and runs Meta, TikTok and LinkedIn ads that bring people through the door, from Fitzroy to Frankston.
4.9/5 from 180+ Google reviews
Social Media Marketing in Melbourne
Melbourne is a city that discovers businesses through social media.
A new café in Brunswick, a physio clinic in Box Hill or a homewares store in South Yarra is often judged on its Instagram grid before anyone reads its website. Locals follow venues, save posts for the weekend and tag friends in the places they want to try next.
That makes the bar high. Melbourne audiences are used to good photography, a clear personality and businesses that reply quickly. Accounts that post sporadically, recycle stock images or go quiet for weeks tend to fade into the background, even when the product itself is excellent. Seasons matter too. Winter menus, summer rooftops, school holidays and the city’s busy calendar of festivals and sporting events all change what Melburnians are saving and sharing, so a good content plan moves with them rather than repeating the same posts all year.
Because our team is based here, we can work the way Melbourne businesses need. We visit your venue, plan shoots around quiet periods, capture the dishes, fit-outs and people that make you different, and turn that into a steady content calendar. Paid campaigns then push your best content to the suburbs you actually serve, with reporting that ties posts and ads back to bookings, enquiries and sales.
Local Melbourne team
Serving Melbourne, VIC
The Challenge
These are the problems Melbourne owners raise most often when they first sit down with our team.
Melbourne has an enormous number of cafés, restaurants and bars, all competing for the same weekend plans. Without a distinct visual style and a reason to visit this week, even great venues get scrolled past.
Owners running a kitchen, a clinic or a building site rarely have spare hours to shoot, edit and caption posts. Content ends up rushed or skipped, and accounts slowly go quiet during the busiest seasons.
A Footscray restaurant does not need clicks from Frankston. Broad Melbourne targeting wastes budget on people who will never travel to you, while the nearby audience that would happily visit sees your ads far too rarely.
Booking questions, menu queries and complaints often arrive by DM after hours. Slow or missing replies cost reservations and can turn a small issue into a public review that sits on your page long after the original question is forgotten.
Our Approach
Melbourne is home, so you get face-to-face planning, local shoots and a team that knows the suburbs you trade in.
We start with a meeting at your venue or our CBD office to understand your customers, busy periods and goals, then build a content plan around the seasons and occasions that matter to your Melbourne trade.
We coordinate photo and video sessions at your premises, timed around your trading hours, so your feed shows real dishes, products, spaces and staff instead of generic stock imagery that Melbourne audiences quickly ignore. Fresh shoots each season keep the feed current.
Campaigns are built around a radius or a set of suburbs, such as the inner north or the south-east, so your budget reaches people close enough to visit, book or request a quote. We then refine the map as results come in.
Monthly reports show reach, engagement and, most importantly, the bookings, calls and enquiries your posts and ads produced. We review them with you in person or on a quick call, then plan the next month.
What We Offer
Whether you need someone to take your social channels off your plate entirely or a specialist to scale your paid campaigns, our services can be combined to suit your budget, your audience and the stage your business is at.
Every engagement starts with a clear plan.
We look at your customers, competitors and current channels, then decide which platforms deserve your time and budget. You get a written strategy covering audiences, content pillars, posting rhythm, ad budget split and the numbers we will use to measure success, so everyone knows what good looks like.
Scroll-stopping posts, carousels, short-form video edits, Reels and Stories designed to match your brand.
Our writers and designers produce content that educates, entertains and sells in the right balance. We work from your photos and footage, source quality stock where needed, and can coordinate on-site shoots for businesses that want truly original imagery.
We schedule and publish your content, keep your profiles and highlights up to date, and make sure your business details, links and calls to action are always current.
Your monthly content calendar is shared ahead of time for approval, so nothing goes live on your Facebook page or Instagram account without your sign-off.
Paid social is where results scale quickly.
We build and manage Meta ads across Facebook and Instagram, TikTok ads for younger audiences, and LinkedIn ads for B2B lead generation. Campaigns are structured around clear objectives, tested with multiple creatives and audiences, and optimised weekly to lower your cost per lead or sale.
With browser privacy changes making tracking harder, accurate measurement has never mattered more.
We install and configure the Meta Pixel, Conversions API, TikTok Pixel and LinkedIn Insight Tag, set up the right conversion events, and connect everything to Google Analytics so you can see which posts and ads actually generate enquiries.
Comments and direct messages are conversations with potential customers.
We monitor your channels during business hours, reply to comments in your brand voice, flag sales enquiries to your team quickly, and handle negative feedback calmly and professionally. A responsive page builds trust and signals to the algorithms that your content is worth showing.
Areas We Serve
We work with businesses across Greater Melbourne, from hospitality venues in Fitzroy and St Kilda to trades in Werribee, clinics in Glen Waverley and retailers in Richmond. We also support businesses in Geelong. Wherever you trade, we shape your content and ad targeting around the suburbs your customers live, work and spend their weekends in.
Mon–Fri, 8:30am–5:30pm AEST · in-person meetings at our Collins Street office
The kinds of local searches we help Melbourne businesses show up for on Google and in AI answers.
Pricing
The same transparent pricing everywhere in Australia. Your website is included free with any SEO or Social Media plan.
All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
We start with a free call to understand your business, customers, goals and budget, then review your existing social channels, ad accounts and competitors to see where the biggest opportunities lie.
You receive a written plan covering platforms, audiences, content pillars, posting frequency, advertising budget and target metrics, along with a fixed-price monthly fee so you know exactly what to expect.
Before any money is spent, we connect your business accounts, install pixels and the Conversions API, configure conversion events and check that every enquiry and sale will be recorded accurately.
Our team designs and writes your first month of content and ad creative. You review it in a shared calendar, request changes if needed, and approve everything before it goes live.
Posts are published on schedule, ads go live, and we manage comments and messages. Campaigns are monitored closely in the early weeks while the platforms learn who responds best.
Each month we share a plain-English report and catch up to discuss results, then refine targeting, creative and budget allocation so performance keeps improving over time.
FAQ
Yes. Our team is based in Melbourne, so we are happy to meet at our CBD office or at your venue, shop or clinic. Many clients like an in-person kick-off so we can see the space, meet staff and plan content properly. After that, most check-ins happen by quick call or email, with face-to-face catch-ups whenever they are useful. Just let us know what suits.
We coordinate content shoots for Melbourne clients, planning a shot list around your menu, products or services and scheduling sessions during quieter trading periods so we do not get in the way. Between shoots, we also work from photos and clips your team captures on the day, which keeps your feed feeling current and authentic. We can also brief any photographer you prefer to use.
For most cafés, restaurants and bars, Instagram is the priority, supported by Facebook for events and local community reach, and TikTok if you have a strong visual story or a younger audience. We look at where your customers already engage, what your competitors are doing well and how much content you can realistically produce before recommending a mix. Most venues do best with two platforms done well.
Our social media plans start from $299 per month and run month to month, with no lock-in contract. Every plan includes a free custom website, hosted and maintained while your plan is active, and a one-off $500 buyout if you want to keep it after cancelling. Ad spend is separate and paid directly to Meta, TikTok or LinkedIn. We recommend a plan after a free review.
Yes. Meta and TikTok both let us target by location, so we can focus your ads on a radius around your venue or a group of suburbs, such as the inner north or the Mornington Peninsula. We then refine targeting based on which areas actually produce bookings and enquiries, rather than simply chasing the cheapest clicks. Reports show results by area, so you can see which suburbs are worth the spend.
Book a free social media review with our Melbourne team. We will look at your profiles, content and competitors, then show you a practical plan to turn followers into customers.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm