Free website & SEO audit for Aussie businesses — claim yours
(03) 9000 1234Google Ads can put your business in front of people the moment they search for what you sell.
Without careful management, it can also burn through your budget fast. Our Google Ads management service helps Australian small and medium businesses run lean, well-tracked campaigns that focus spend on the searches most likely to become calls, enquiries and sales.
4.9/5 from 180+ Google reviews
What We Offer
Pay-per-click advertising covers more than text ads on the search results page. We choose the campaign types that suit your goals and budget, then manage them closely so every dollar has a job to do.
Search ads appear when people type specific queries into Google, making them ideal for capturing high-intent demand.
We research keywords, group them tightly by theme, write compelling ad copy with relevant assets and build a negative keyword list that filters out irrelevant searches before they cost you money.
Performance Max uses Google’s automation to show your ads across Search, YouTube, Display, Gmail, Maps and Discover from one campaign.
It can work well, but needs the right inputs. We supply strong creative, audience signals, accurate conversion data and sensible exclusions, then monitor results closely so automation works for you, not against you.
For online stores, Shopping ads show product images, prices and your store name directly in search results.
We set up and optimise your Google Merchant Center feed, improve product titles and attributes, fix disapprovals and structure campaigns so your best-selling and highest-margin products get the visibility they deserve.
Most visitors do not buy on their first visit.
Remarketing lets you reconnect with people who have already shown interest, through Display, YouTube and search audiences. We create relevant, privacy-compliant audience lists and messaging that brings warm prospects back when they are ready to make a decision.
Without accurate tracking, you are guessing.
We set up Google Analytics 4, Google Tag Manager and Google Ads conversion tracking for calls, forms, bookings and purchases, including enhanced conversions where appropriate. You will know exactly which keywords and campaigns are producing real leads and sales, not just clicks.
Sending paid traffic to a generic homepage often wastes budget.
Our web design team builds fast, focused landing pages that match the search intent behind your ads, with clear messaging, trust signals and simple calls to action, so more of the people you pay to attract become enquiries.
Reviews
Sarah Mitchell
Owner, Harbourline Physio
“The team took the time to understand our patients and built a site that books appointments while we sleep. Online bookings have more than tripled.”
Daniel Nguyen
Director, Ironbark Plumbing
“We went from relying on referrals to getting consistent leads every single week. Clear reporting, no jargon and always quick to respond.”
Priya Sharma
Founder, Saltbush & Co.
“Our new Shopify store is faster, prettier and converts far better. The email flows they set up are now a huge part of our revenue.”
James O’Connor
Partner, Meridian Legal
“Professional from start to finish. Our brand finally reflects the quality of our work, and the enquiries we get now are far better qualified.”
Emma Clarke
Manager, Coastal Stays
“Direct bookings are up and we are paying far less in commissions. They genuinely care about our results.”
Why Choose Us
You should never feel in the dark about where your ad budget is going. Here is how we keep your Google Ads transparent, accountable and focused on results.
Campaigns run in a Google Ads account you own. Ad spend is billed directly to you by Google, and your history and data stay with you if you ever leave.
Our Google Ads management runs month to month. We keep clients by delivering value and clear results, not by tying them into long agreements.
You receive a fixed-price management quote, separate from your ad spend, so you always know exactly what you are paying us and what goes to Google.
We optimise for enquiries, bookings and sales, measured through proper conversion tracking, rather than impressions and clicks that look good but do not pay the bills.
Talk directly to the Australian specialists managing your campaigns, not an offshore call centre. We understand local markets from Melbourne and Sydney to Brisbane and Perth.
Because we build websites too, we can improve your landing pages, page speed and forms directly, fixing conversion problems that most ad agencies can only point out.
Melbourne-based team
Australia-wide service
Our Approach
Many small business owners have tried Google Ads at some point.
Some set up a campaign themselves using Google’s suggestions. Others handed it to an agency and received a monthly report full of impressions and click-through rates, but very little about actual enquiries. In both cases, it is common to walk away feeling Google Ads simply does not work.
In our experience, the platform is rarely the problem. The issues usually come down to broad keywords matching irrelevant searches, ads sending people to pages that do not answer their question, conversion tracking that is missing or counting the wrong things, and campaigns left to run without regular attention.
Our approach is deliberately hands-on. We start by making sure tracking is accurate, so decisions are based on real leads and sales. We build campaigns around the searches that matter, write ads that speak to your customers, and pair them with landing pages designed to convert. Then we review search terms, bids, budgets and results regularly, cutting waste and reinvesting in what works. Every month you receive a plain-English report that connects ad spend to real enquiries and sales, along with a short call to talk through what we changed and what comes next.
Whether you are a Melbourne tradie wanting more local jobs, a Sydney professional services firm looking for quality leads or a Brisbane online store chasing profitable sales, our goal is the same: Google Ads that earn their keep.
How We Do It
Google Ads rewards relevance and good data. Our approach is built around five principles that help protect your budget and improve your return over time.
We confirm calls, forms, bookings and purchases are tracked accurately before we scale anything, because Google’s bidding systems can only optimise towards the data they receive.
We prioritise keywords with clear buying intent and use match types and negative keywords to reduce spend on broad, informational or irrelevant searches.
Ads, keywords and landing pages should tell one consistent story. Strong alignment tends to improve ad relevance, user experience and conversion rates.
We use Smart Bidding and Performance Max where they suit your goals, but keep a close eye on search terms, placements and results so automation stays accountable.
We regularly test ad copy, assets, landing pages, bidding strategies and audiences, then keep what wins and drop what does not, improving performance step by step.
Tools & platforms we use
Benefits
Once campaigns are approved, your ads can appear at the top of Google straight away, making paid search ideal for new businesses, launches and seasonal offers.
Search ads target people actively looking for your service or product, so you reach them at the moment they are deciding who to buy from.
Set daily budgets, pause campaigns, adjust by location or time of day and scale up or down as your business needs change.
Show ads only in the suburbs, cities or states you service, whether that is inner Melbourne, Greater Sydney or all of Australia.
With proper tracking, you can see cost per lead, cost per sale and return on ad spend, so you know what your marketing is really delivering and where to invest next.
Regular search term reviews, negative keywords and bid adjustments help stop budget leaking to irrelevant searches and poor-performing placements.
Ads data quickly reveals which messages, offers and keywords resonate, insights that can also shape your SEO, website and wider marketing.
Ads deliver leads while SEO builds long-term organic visibility. Running both can help you appear more often across the search results.
We handle the daily management, testing and reporting, so you can focus on serving the customers your campaigns bring in.
Every engagement is tailored to your goals, but these essentials come as standard.
Get StartedHow We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
We learn about your services, margins, ideal customers, service areas and what a valuable lead or sale is worth to you.
We audit any existing account, research keywords and competitors, and review your website and landing pages for conversion readiness.
You receive a clear plan covering campaign types, recommended ad budget and a fixed monthly management fee, with no lock-in.
We set up conversion tracking, build campaigns, write ads and prepare landing pages, then review everything with you before launch.
Campaigns go live and we monitor them closely, refining keywords, bids, budgets and ads as real performance data comes in.
Each month we report on leads, sales and cost per result, then recommend where to scale, trim or test next.
FAQ
It depends on your industry, location, competition and goals. Click costs vary widely, from relatively cheap in niche regional markets to expensive in competitive industries like legal, finance and trades in Sydney or Melbourne. We use keyword data to recommend a realistic starting budget that can generate meaningful results, then adjust it based on performance. Your ad spend is always your decision.
No. Your ad spend is paid directly to Google from your own account, using your own payment details. Our management fee is separate and quoted as a fixed monthly price, so you always know exactly what goes to Google and what you pay us. This keeps everything transparent and means you can see every dollar of spend in your account. See our pricing page for a guide.
You do. We either work in your existing account or create a new one in your business’s name, then access it as a manager. Your campaigns, data, conversion history and audiences remain yours. If you ever stop working with us, you simply remove our access and keep everything, which is not always the case with agencies that run ads from their own accounts.
Ads can start showing as soon as they are approved, often within a day or two of launch, so you may see clicks and enquiries quickly. However, the first few weeks are a learning period while Google’s systems and our team gather data. Performance typically improves over the first couple of months as we refine keywords, bids, ads and landing pages based on real results.
They do different jobs. Google Ads delivers visibility quickly and gives you precise control, but traffic stops when you stop paying. SEO takes longer to build but can deliver ongoing organic traffic without paying per click. Many businesses use ads for immediate leads while investing in SEO and local SEO for long-term growth. We can advise on the right mix for your budget.
Performance Max is a Google Ads campaign type that uses automation to show ads across Search, YouTube, Display, Gmail, Maps and Discover from a single campaign. It can suit online stores and businesses with solid conversion data and good creative. It offers less visibility and control than traditional Search campaigns, so we only recommend it when it fits your goals and we monitor it closely.
Conversion tracking tells you which keywords, ads and campaigns lead to calls, forms, bookings or sales. Without it, you can only judge performance on clicks, which says little about real business results. Google’s automated bidding also relies on conversion data to optimise. Setting it up accurately is one of the first things we do for every client. For businesses that take many enquiries by phone, we also recommend call tracking, so phone leads are counted alongside online forms and you see the full picture of what your campaigns deliver.
Yes. We start with a thorough audit of your account, looking at structure, keywords, search terms, match types, ad copy, tracking, bidding and landing pages. We then explain what is working, what is wasting budget and what we recommend changing, in plain English. Often there are quick wins, like adding negative keywords or fixing tracking, before larger restructures. Where possible we keep your existing account and its history, rather than starting from scratch, so you do not lose valuable data.
Ads can go to existing pages if they closely match the search and make it easy to enquire. Often, though, a dedicated landing page converts better because it focuses on one offer, one audience and one action. Our web design team can build fast, mobile-friendly landing pages on WordPress, Webflow or Shopify that match your ads and brand.
No. Our Google Ads management runs month to month, so you can pause or stop whenever you like. We do recommend allowing a few months to gather data and optimise properly, because early performance is rarely the best indicator of long-term results. You will receive a fixed-price quote upfront with no hidden extras, and because the account is in your name, you keep all campaigns and data whatever you decide.
Across Australia
Our Melbourne team works with businesses in every capital city. See how we approach it where you are.
Related Services
Scroll-stopping content and targeted Meta, TikTok and LinkedIn ads that build your brand and drive leads.
Fast, mobile-first websites built around how your customers buy, not a template that looks like everyone else’s.
Climb Google’s rankings for the searches your customers make, and turn organic traffic into steady leads.
Book a free Google Ads consultation or account audit and we will show you where your budget is going, what is working and how to get more enquiries and sales for the same spend. Your account, your data, no lock-in contracts and a local Australian team who explains everything in plain English.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm