Free website & SEO audit for Aussie businesses — claim yours
(03) 9000 1234When someone searches for what you sell, your business should be one of the first they see.
Our Melbourne-based team delivers search engine optimisation for Australian small and medium businesses that focuses on the keywords your customers actually use when they’re ready to buy. Clear strategy, honest reporting and no lock-in contracts.
4.9/5 from 180+ Google reviews
What We Offer
Good SEO is a combination of solid technical foundations, genuinely useful content and a reputation other websites are happy to vouch for. We cover every piece, tailored to your industry, your competitors and the areas you serve.
We make sure search engines can crawl, understand and index your website without obstacles.
That includes fixing broken links and redirect chains, improving site speed and Core Web Vitals, tidying up duplicate content, configuring XML sitemaps and robots files, adding structured data and resolving mobile usability issues. Strong technical health is the foundation every other SEO effort builds on.
We research the exact phrases Australians type into Google when looking for your products or services, then prioritise them by search demand, competition and buying intent.
The result is a clear keyword map that assigns each target term to the right page, so effort goes into searches that are most likely to turn into enquiries and sales.
We fine-tune every important page so it clearly answers the searcher’s question.
That means sharper title tags and meta descriptions, logical heading structure, well-organised copy, descriptive image alt text, helpful internal links and stronger calls to action. Small, deliberate changes across your key pages can make a noticeable difference to both visibility and conversions.
Search engines reward websites that demonstrate real expertise.
Our writers create service pages, location pages, guides and blog articles that answer your customers’ questions in plain English. Each piece is planned around a target keyword and a clear purpose, so content builds topical authority over time rather than simply filling up a blog for the sake of it.
Links from reputable, relevant websites remain one of the strongest signals of trust.
We earn them through genuine outreach, industry directories, local partnerships, supplier relationships and newsworthy content. We never buy links from spammy networks or use shortcuts that could put your website at risk, because sustainable rankings depend on a clean, credible backlink profile.
Each month you receive a plain-English report showing rankings, organic traffic, enquiries and the work completed, along with what we’re focusing on next.
We set up Google Analytics 4 and Search Console correctly from the start, so you can see how SEO contributes to real business outcomes such as phone calls, form fills and online sales.
Reviews
Sarah Mitchell
Owner, Harbourline Physio
“The team took the time to understand our patients and built a site that books appointments while we sleep. Online bookings have more than tripled.”
Daniel Nguyen
Director, Ironbark Plumbing
“We went from relying on referrals to getting consistent leads every single week. Clear reporting, no jargon and always quick to respond.”
Priya Sharma
Founder, Saltbush & Co.
“Our new Shopify store is faster, prettier and converts far better. The email flows they set up are now a huge part of our revenue.”
James O’Connor
Partner, Meridian Legal
“Professional from start to finish. Our brand finally reflects the quality of our work, and the enquiries we get now are far better qualified.”
Emma Clarke
Manager, Coastal Stays
“Direct bookings are up and we are paying far less in commissions. They genuinely care about our results.”
Why Choose Us
SEO has a reputation for being murky and hard to measure. We do things differently: clear strategy, honest expectations and transparent reporting, delivered by a local Australian team.
Our SEO retainers run month to month. We know search engine optimisation takes time, but we believe you should stay because you can see progress each month, not because a 12-month contract leaves you with no choice.
Every report is written in plain English, explaining what we did, what changed and why it matters. You’ll never receive a confusing spreadsheet of numbers with no context or a list of rankings for keywords nobody searches.
We measure success by the enquiries and revenue SEO brings in, not just traffic. Every keyword and content decision is linked back to your commercial goals, so effort goes where it can make the biggest difference.
We follow Google’s guidelines and avoid risky tactics like paid link schemes, keyword stuffing or AI-spun content. Our aim is steady, durable growth that protects your website rather than short-term spikes that could backfire.
Our Melbourne-based specialists understand Australian search behaviour, local spelling and the competitive landscape in cities like Sydney, Brisbane and Perth. You’ll speak directly with the people doing the work, not a middleman.
Because we also design and build websites, we can implement technical fixes ourselves rather than handing you a list of recommendations. That means issues are resolved faster and changes are made properly the first time.
Melbourne-based team
Australia-wide service
Our Approach
Many business owners who come to us have been burned by SEO before.
They paid a monthly fee, received a report full of jargon and could never quite tell whether anything was working. Some were locked into long contracts; others discovered their agency had built low-quality links that did more harm than good.
We built our SEO service to be the opposite of that experience. Every engagement starts with a detailed audit of your website, your competitors and the searches your customers make. From there, we agree on a written strategy with clear priorities and realistic goals, so you know exactly what we’re doing and why.
SEO is a long game, and we’re upfront about that. Rankings typically build over months, not weeks, and nobody can honestly guarantee the top spot on Google. What we can promise is consistent, transparent work focused on the activities most likely to move the needle for your business.
Over time, the results compound. Pages that rank well keep attracting visitors month after month, without paying for every click. Combined with a fast, well-designed website and, where relevant, our Local SEO service, search engine optimisation can become one of the most cost-effective ways for Australian businesses to win new customers.
How We Do It
Search changes constantly, but the fundamentals stay remarkably consistent. Our approach combines technical excellence, helpful content and genuine authority, guided by data and adapted to how people now search, including through AI-powered results.
Every campaign begins with a thorough technical and content audit. Fixing underlying problems first means every dollar you invest in content and links works harder, instead of being held back by crawl errors or slow pages.
We prioritise searches that show buying intent, such as service-plus-location queries, over high-volume terms that rarely convert. That helps you attract visitors who are ready to call, book or buy.
Google increasingly rewards content that shows real experience and expertise. We draw on your knowledge to create genuinely helpful pages that answer customer questions better than competitors do.
We earn links and mentions from relevant, trustworthy sources. Slow and steady authority growth is far safer and more durable than shortcuts that risk a penalty.
Clear structure, schema markup and well-organised answers help your content get understood by traditional search engines and AI-generated results alike. Our AI Search Optimisation service can take this even further.
Tools & platforms we use
Benefits
Unlike paid ads, strong organic rankings keep bringing visitors month after month. The work you invest today can keep paying off long into the future.
People searching for your services are already looking to buy. SEO puts you in front of them at exactly the right moment.
Over time, organic search can deliver enquiries at a lower cost than many paid channels, because you aren’t paying for each click.
Many searchers view businesses that rank prominently as more established and trustworthy, which can make them more likely to get in touch.
Technical SEO improvements such as faster pages and clearer navigation help every visitor, not just search engines.
Targeted service and location pages help you appear in searches across Melbourne, Sydney, Brisbane and the wider areas you serve.
A focused SEO strategy helps smaller businesses compete with larger brands on the specific, niche searches that matter most.
Rankings, traffic and conversions are all trackable, so you can see how your investment is performing each month.
A healthy flow of organic leads gives you more flexibility with advertising budgets and protects you from rising click costs.
Every engagement is tailored to your goals, but these essentials come as standard.
Get StartedPricing
Your website is included free with any SEO or Social Media plan. Month to month, no lock-in.
Month-to-month SEO with no lock-in contracts. Every plan includes a free website and plain-English monthly reporting.
Local businesses starting out with SEO.
from$225/month
Steady growth for competitive local markets.
from$449/month
Multi-location or larger service businesses.
from$499/month
Maximum visibility, including AI search.
from$749/month
All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
We review your website’s technical health, content, backlinks and current rankings, and benchmark you against the competitors you’re up against in search.
We identify the keywords your customers use, analyse search intent and build a keyword map that matches each opportunity to the right page.
You receive a written SEO strategy with clear priorities, realistic goals and a month-by-month plan, along with a transparent monthly investment.
We fix technical issues, optimise priority pages and improve site structure so your website is in great shape to rank.
We publish helpful content and build authority through ethical outreach, steadily strengthening your visibility for target keywords.
Each month we report on progress in plain English, review what’s working and adjust the plan to keep momentum building.
FAQ
SEO investment depends on how competitive your industry is, the size and condition of your website, how many locations you target and how quickly you want to grow. A local trade business in a regional town needs a very different campaign from a national brand in a crowded market. After an audit and consultation, we recommend a monthly plan with a clear scope. Every SEO plan also includes a new website at no upfront cost if you need one. See our pricing page for typical starting points.
Most businesses start to see early movement, such as improved rankings for less competitive terms, within around three months. More significant growth in traffic and enquiries usually builds over six to twelve months. Timelines depend on competition, your website’s history and how much content and authority it already has. We report monthly so you can see the trend clearly as it develops.
No, and you should be wary of any agency that does. Google controls its results and constantly updates its algorithms, so nobody can honestly guarantee a specific position. What we do commit to is transparent, best-practice work, agreed goals and reporting that shows exactly what we did and what it achieved. Our focus is on growing the enquiries and sales that matter to your business.
No. Our SEO services run on a month-to-month basis with no lock-in contracts. We do recommend committing to at least six months to give the strategy a fair chance, because SEO results build gradually. But if you’re not happy with the value you’re getting, you’re free to leave. Any content, reports and improvements we’ve made remain yours to keep.
General SEO focuses on ranking your website in organic search results for your target keywords, which may be national or broad. Local SEO focuses on appearing in map results and location-based searches, largely driven by your Google Business Profile, reviews and local citations. Businesses that serve customers in specific areas often benefit from both. Our Local SEO service covers the local side in depth.
Yes. Content is a core part of most SEO campaigns. Our writers create service pages, location pages, blog articles and guides based on your keyword strategy. We interview you or your team to capture genuine expertise, then write in clear, Australian English. You review and approve everything before it goes live, so the content always sounds like your business and reflects how you actually work.
We earn links through legitimate methods, including outreach to relevant industry websites, local business and community partnerships, supplier and association listings, digital PR and creating content that others want to reference. We avoid paid link networks, private blog networks and other manipulative tactics that breach Google’s guidelines. Quality and relevance matter far more than quantity when it comes to building lasting authority.
It depends on the issues. Many older websites can be improved with technical fixes and content updates. However, if your site is very slow, difficult to edit or built on an outdated platform, the most cost-effective option may be a redesign with SEO built in. Our audit will give you an honest recommendation, and because website design is included free with any of our SEO plans, a rebuild needn’t mean a big upfront cost.
Your report covers keyword rankings, organic traffic, conversions such as calls and form submissions, and the work we completed that month. Most importantly, we explain what the numbers mean in plain English and outline what we’re prioritising next. We also offer a regular call to walk through results, answer questions and adjust the strategy as your business goals change.
Yes. Our team is based in Melbourne, but we work with businesses throughout Australia, including Sydney, Brisbane, Perth, Adelaide, Canberra and regional centres. SEO is well suited to remote collaboration, and we keep in touch through video calls, email and shared reports. Whether you serve one suburb or the whole country, we tailor the strategy to the markets that matter to you.
Across Australia
Our Melbourne team works with businesses in every capital city. See how we approach it where you are.
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Fast, mobile-first websites built around how your customers buy, not a template that looks like everyone else’s.
Book a free SEO consultation with our Melbourne team. We’ll review your website, look at where your competitors are winning and outline the opportunities most likely to grow your enquiries, with no lock-in and no obligation.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm