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(03) 9000 1234When someone asks ChatGPT or Google’s AI Overviews for the best café in Fitzroy or a reliable builder in Box Hill, the answer comes from what the web says about local businesses.
Our Melbourne team helps make your business clear, consistent and credible, so AI tools can understand it and have good reason to mention it.
4.9/5 from 180+ Google reviews
AI Search Optimisation in Melbourne
Melburnians have always been fussy about where they eat, who they hire and which clinic they trust.
That habit has moved into AI assistants. Instead of typing short keywords, people now ask full questions like “which physio in Richmond is good for running injuries?” and expect a short list of named businesses in return. Being on that list now matters as much as ranking on page one of Google.
Those answers are not random. AI tools lean on search indexes, review platforms, directories, local media and your own website to decide which businesses fit the question. If your details differ across sites, your services are vague, or nobody outside your website talks about you, the assistant has little to work with and tends to name someone else. Clear, consistent, widely confirmed information is what gives an assistant the confidence to include you.
Melbourne’s mix of hospitality, professional services, trades, health and manufacturing means the right questions vary widely by industry and suburb. We start by testing the prompts your customers are likely to use, record who currently gets mentioned, and then work through the signals that improve your odds. Nobody can guarantee a mention, but a well-documented business is far easier for AI to recommend. We report what changes in plain English every month, so you can see the effect.
Local Melbourne team
Serving Melbourne, VIC
The Challenge
These are the gaps we find most often when we test Melbourne businesses across AI assistants.
Ask an AI for the best brunch in Brunswick or South Yarra and it names a handful of venues. Those picks usually have plenty of reviews, press mentions and clear menus online, leaving newer or quieter venues invisible.
Many Melbourne businesses list different addresses, phone numbers or service areas on Google, directories and their own site. Inconsistent details make it harder for AI tools to confidently connect your business to Footscray, Dandenong or wherever you actually trade.
CBD and Southbank firms often describe services in broad, corporate language. AI assistants answering specific questions, such as which lawyer handles commercial leases, prefer pages that state plainly who you help, what you do and where.
AI tools weigh what third parties say. Manufacturers in the south-east and trades in the western suburbs often have strong reputations offline but few mentions in industry sites, local media or reviews that AI can draw on.
Our Approach
Our team is based in Melbourne, so you can meet us in person or work with us over video calls, whichever suits you.
We run a defined set of Melbourne questions through ChatGPT, Gemini, Perplexity and Google AI Overviews, recording whether you appear, how you are described and which competitors or sources are cited instead. That baseline shows exactly where to start.
We tidy your name, address, phone and service details across Google, directories and social profiles, strengthen your About page and connect your brand clearly to the Melbourne suburbs you serve. Consistent details make you easier to verify.
We restructure key pages with direct answers up front, then supporting detail, pricing guidance and local context. Clear passages help AI tools summarise you accurately and help visitors decide faster. We also add FAQ and Service schema where it fits.
We help you collect genuine reviews and earn mentions in Melbourne publications, industry associations and local directories, building the third-party credibility AI assistants appear to rely on when recommending businesses. We never use fake or incentivised reviews.
What We Offer
Generative engine optimisation (GEO) and answer engine optimisation (AEO) are new names for a familiar goal: being the most useful, trustworthy source on your topic. Here is how we help your business show up in AI-powered search.
We test a set of real questions your customers are likely to ask across ChatGPT, Google AI Overviews, Gemini and Perplexity, then record whether your business appears, how it is described and which competitors or sources are cited instead.
This gives us a clear baseline and highlights the gaps worth closing first.
AI systems think in entities: people, organisations, places and products, and the relationships between them.
We make your business a well-defined entity by tightening your About page, unifying your name and details across the web, strengthening profiles on trusted platforms and connecting the dots between your brand, services and locations.
Schema markup gives machines a tidy, labelled summary of your content.
We implement and validate Organisation, LocalBusiness, Service, Product, FAQ, Article and Person schema where appropriate, so search engines and AI-powered tools can more easily interpret who you are, what you offer and why you are credible.
AI tools favour content that answers questions directly and clearly.
We restructure key pages and create new content with concise answers up front, followed by supporting detail, comparisons, steps and examples. It reads better for people in a hurry and gives AI systems clean passages they can summarise and reference.
Large language models learn about brands from what the wider web says about them.
We help earn genuine mentions in industry publications, Australian media, podcasts, associations and review platforms, building the third-party credibility that both search engines and AI tools appear to rely on when deciding which businesses to recommend.
AI answers change constantly, so we monitor a defined set of prompts over time and track where your brand is mentioned or cited, alongside referral traffic from AI platforms in Google Analytics.
You get a plain-English monthly summary of what is improving, what is not and what we are doing next.
Areas We Serve
We work with businesses from the CBD and inner suburbs out to Werribee, Frankston, Ringwood and Geelong. Because we are based here, we know how Melburnians describe places and services, and we shape your content and business details around the suburbs and questions your customers actually use when they ask an AI for help.
Mon–Fri, 8:30am–5:30pm AEST · in-person meetings at our Collins Street office
The kinds of local searches we help Melbourne businesses show up for on Google and in AI answers.
Pricing
The same transparent pricing everywhere in Australia. Your website is included free with any SEO or Social Media plan.
Month-to-month SEO with no lock-in contracts. Every plan includes a free website and plain-English monthly reporting.
Local businesses starting out with SEO.
from$225/month
Steady growth for competitive local markets.
from$449/month
Multi-location or larger service businesses.
from$499/month
Maximum visibility, including AI search.
from$749/month
All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
We identify the real questions customers ask before buying from you, and the prompts most likely to surface businesses like yours.
We test those prompts across major AI platforms, record mentions and citations, and review your technical, entity and content foundations.
You receive a prioritised roadmap explaining what we will tackle first and why, with a fixed monthly price and no lock-in.
We implement schema, fix crawlability issues, tidy up your entity signals and add supporting files like llms.txt.
We publish answer-first content and pursue genuine third-party mentions that build authority on your core topics.
Each month we re-test prompts, review AI referral traffic and adjust the plan based on what is moving.
FAQ
No, and you should be wary of anyone who does. AI assistants generate answers on the fly and nobody controls what they say. What we can do is improve the signals they rely on: consistent business details, clear service pages, structured data, genuine reviews and mentions on trusted Melbourne and industry sites. We test a set of prompts before and during the work, so you can see honestly what changes.
Yes. Our team is based in Melbourne, so we are happy to meet in person for a kick-off session, strategy workshop or quarterly review if you prefer. Many clients also like the convenience of video calls for regular check-ins. Either way, you get the same process, the same people and a plain-English monthly report showing how your visibility in AI tools and Google is tracking.
It builds on SEO rather than replacing it. Many AI tools draw on search indexes, so a technically sound, well-ranked site is still the foundation. AI search optimisation adds a focus on entity clarity, answer-first content, structured data and third-party mentions, which help assistants understand and describe your business. For most Melbourne businesses, we run both together as part of one plan.
AI search optimisation is available on plans from $225 per month and is included in our higher SEO plans. Everything runs month to month with no lock-in contract. Every plan also includes a free website, hosted and maintained while your plan is active. If you cancel and want to keep the site, it is a one-off $500 buyout. We recommend a plan after a free audit.
We track a fixed set of Melbourne prompts across ChatGPT, Gemini, Perplexity and Google AI Overviews, noting whether you are mentioned, how you are described and which sources are cited. We also monitor referral traffic from AI platforms in Google Analytics, alongside your normal search rankings and enquiries. Answers vary from day to day, so we focus on trends over months rather than single results.
Book a free audit. We will test real customer questions across the main AI assistants, show you who is being recommended and why, and outline a clear plan to improve how your business is understood and described.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm