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Custom Website Design That Turns Visitors into Customers

Your website is often the first conversation a customer has with your business.

Our Melbourne team designs and builds custom websites for Australian small and medium businesses that look sharp, load fast and make it easy for people to call, book or buy. No templates stretched to fit, no confusing jargon, just a site built around how your customers actually make decisions.

  • Custom WordPress and Webflow websites, designed from scratch
  • Mobile-first, fast-loading and SEO-ready on launch day
  • $0 upfront when you join any SEO or social media plan
  • Hosting, care and logo & brand styling included

4.9/5 from 180+ Google reviews

What We Offer

Our Custom Website Design Services

Whether you need a brand-new website, a long-overdue redesign or a single high-converting landing page, we tailor the scope to your goals and budget. Every project is designed and built in-house by our local Australian team.

01 / 06

Custom Business Websites

A website designed from a blank canvas around your brand, services and customers.

We plan the sitemap, write or refine the messaging with you, and build every page to guide visitors towards an enquiry. The result is a professional, distinctive site that reflects the quality of your work and stands apart from cookie-cutter competitors.

02 / 06

Website Redesigns

If your current site feels dated, slow or hard to update, we’ll rebuild it without throwing away what already works.

We audit your existing pages, traffic and rankings first, keep the content that performs, map every old URL to its new home with redirects and modernise the design so you gain momentum rather than lose it.

03 / 06

Landing Page Design

Focused, single-purpose pages for Google Ads, Meta campaigns, product launches and seasonal promotions.

Each landing page has one clear goal, persuasive copy, social proof and a short form or click-to-call button. Because they’re built on your main platform, you can duplicate and tweak them for new campaigns without starting from zero.

04 / 06

Conversion Rate Optimisation

More traffic isn’t always the answer.

Often the quickest win is converting more of the visitors you already have. We review analytics, heatmaps and user journeys to find where people drop off, then test clearer headlines, stronger calls to action, simpler forms and better trust signals to lift enquiries and sales.

05 / 06

Integrations and Custom Features

Connect your website to the tools that run your business.

We integrate CRMs, booking systems, email marketing platforms, payment gateways, live chat and accounting software, and build custom functionality such as quote calculators, member areas and searchable directories, so your website quietly saves you admin time every single day.

06 / 06

Brand-aligned UI Design

Great design is more than picking nice colours.

We create a consistent visual system of typography, colour, spacing, imagery and buttons that reflects your brand and makes pages easy to scan. Basic logo and brand styling is included in every build, so even a brand-new business launches with a cohesive look.

Reviews

See What Our Customers Say

Sarah Mitchell

Owner, Harbourline Physio

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“The team took the time to understand our patients and built a site that books appointments while we sleep. Online bookings have more than tripled.”

Daniel Nguyen

Director, Ironbark Plumbing

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“We went from relying on referrals to getting consistent leads every single week. Clear reporting, no jargon and always quick to respond.”

Priya Sharma

Founder, Saltbush & Co.

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“Our new Shopify store is faster, prettier and converts far better. The email flows they set up are now a huge part of our revenue.”

James O’Connor

Partner, Meridian Legal

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“Professional from start to finish. Our brand finally reflects the quality of our work, and the enquiries we get now are far better qualified.”

Emma Clarke

Manager, Coastal Stays

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“Direct bookings are up and we are paying far less in commissions. They genuinely care about our results.”

Why Choose Us

Why Choose Leafy Digitals for Your Website Design?

Plenty of agencies can make a website look nice. We focus on building websites that earn their keep, and on being the kind of partner small business owners actually enjoy working with.

No Upfront Cost

Your website is designed and built for $0 upfront when you subscribe to any of our monthly SEO or social media marketing plans. Hosting, security, updates and backups are included too, so there’s no big invoice before your new site starts working.

A Clear, Fair Buyout

While you’re on a plan, we manage and host your site for you. If you ever cancel and want to keep it, a one-off $500 buyout hands over full ownership, website files and access. No hidden exit fees and no awkward conversations.

Local Aussie Team

You’ll deal directly with the Melbourne-based designers and developers building your site, not an overseas call centre or a chain of account managers. That means faster answers, fewer misunderstandings and someone who understands the Australian market.

SEO Built in, Not Bolted On

Search engine optimisation is part of the build, not an optional extra. Clean code, logical heading structure, optimised images, schema markup and fast load times give your new website a solid foundation to rank on Google from launch.

Plain-English Communication

We explain decisions in everyday language and keep you updated weekly. You’ll always know what stage your project is at, what we need from you and what’s coming next, without needing to decode technical acronyms.

No Lock-in Contracts

Our SEO and social media plans, with your website included, run month to month. We’d rather keep you as a client because the results speak for themselves than because a contract says you can’t leave. It keeps us accountable and keeps you in control.

The Leafy Digitals team working on custom website design

Melbourne-based team

Australia-wide service

Our Approach

A Website Should Be Your Hardest-working Team Member

Most small business owners we speak with across Melbourne, Sydney and Brisbane have a similar story.

They paid for a website a few years ago, it looked fine at launch, and then it slowly became a digital brochure that nobody visits. It’s slow on mobile, it’s hard to update, and it rarely produces an enquiry. Meanwhile, competitors with newer sites are picking up the work.

We started Leafy Digitals to fix that. Our approach to custom website design begins with your business goals, not a theme gallery. Before we open a design tool, we learn who your best customers are, what questions they ask before buying and what makes them choose you over the business down the road. That insight shapes the structure, the words and the calls to action on every page.

From there, we design a site that looks distinctly yours and works hard behind the scenes. It loads quickly, reads well on a phone, tracks enquiries properly and gives Google clear signals about what you do and where you do it. Everything is built on a proven platform that makes future updates quick and painless.

And when the site goes live, we don’t disappear. Because your site comes with your SEO or social media plan, we host, secure and maintain it, monitor performance and keep making improvements, so your website keeps getting better instead of slowly going stale.

How We Do It

Why We Build on WordPress and Webflow

We choose the platform that suits your business, not the one that’s easiest for us. For most Australian small businesses that means WordPress or Webflow, two proven, flexible platforms that balance design freedom with easy day-to-day editing.

1

Easy for You to Update

Both platforms make it quick to edit text, swap images, publish blog posts and add new pages, so our team can turn around your requests quickly. We structure every page with reusable, well-organised content blocks, which keeps changes fast and reduces the risk of accidentally breaking a layout.

2

Complete Design Freedom

Neither platform locks you into a rigid template. We design custom layouts in Figma, then build them precisely, so your website looks the way it was designed rather than the way a theme decided it should look.

3

Fast and Lightweight

We keep code lean, compress images, limit unnecessary plugins and use modern caching. Faster pages create a better experience for visitors, support stronger Core Web Vitals scores and help reduce the number of people who leave before the page loads.

4

Search-engine Friendly

WordPress and Webflow both give us fine control over page titles, meta descriptions, URLs, redirects, sitemaps and structured data. That makes it straightforward to follow SEO best practice now and to grow your content and rankings later.

5

Secure and Future-proof

Both platforms are widely used, actively maintained and supported by large developer communities, so you’re never reliant on one agency. With hosting, updates and backups included in your plan, your site stays updated, backed up and protected.

Tools & platforms we use

WordPressWebflowFigmaAdvanced Custom FieldsGoogle Analytics 4Google Tag ManagerGoogle Search ConsoleHubSpotMailchimpCalendly

Benefits

The Benefits of a Custom-designed Website

More Enquiries

Clear messaging, well-placed calls to action and simple forms make it easy for visitors to take the next step, whether that’s calling, booking or requesting a quote.

Stronger First Impressions

A polished, professional site builds trust in seconds and signals that your business takes quality seriously, which matters when customers are comparing several options.

Mobile-first Experience

Many of your visitors will arrive on a phone. We design for small screens first, so navigation, buttons and forms feel natural on any device.

Faster Load Times

Lean code and optimised images mean pages load quickly, keeping impatient visitors on your site and supporting better search visibility.

Better Google Visibility

Technical SEO foundations are built in, giving your pages the best possible chance to appear when Australians search for what you offer.

Less Admin

Integrations with booking, CRM and email tools automate repetitive tasks, freeing up time you’d otherwise spend copying details between systems.

Room to Grow

A flexible, well-structured site makes it easy to add new services, locations, landing pages and blog content as your business expands.

Accurate Tracking

Analytics and conversion tracking are set up properly, so you can see exactly where enquiries come from and make smarter marketing decisions.

A Site You’re Proud Of

No more apologising for your website. You’ll have a site you’re happy to share with customers, staff and partners.

What’s included in our Custom Website Design

Every engagement is tailored to your goals, but these essentials come as standard.

Get Started
  • Discovery workshop and competitor review
  • Sitemap and page-by-page content plan
  • Custom design mockups for desktop and mobile
  • Responsive WordPress or Webflow build
  • On-page SEO, schema markup and XML sitemap
  • Speed optimisation and image compression
  • Google Analytics 4, Tag Manager and Search Console setup
  • Enquiry forms with spam protection and email notifications
  • 301 redirects from your old website
  • Launch support and hands-on editing training

Pricing

Custom Website Design Pricing

Your website is included free with any SEO or Social Media plan. Month to month, no lock-in.

Your Website Is Included — Free

Sign up to any SEO or Social Media plan and we design, build, host and look after your website at no upfront cost. Logo and brand styling are included in every build.

Business Website

A custom, lead-generating website for service businesses, trades and professionals.

$0upfront

Free with any SEO or Social Media plan

Cancelling your plan? Keep the site for a one-off $500 and it’s 100% yours.

  • Custom design, up to 10 pages
  • Logo & brand styling included
  • Mobile-first & fast-loading
  • Contact forms & Google Map
  • On-page SEO foundations
  • Google Analytics 4 setup
  • Hosting, SSL & backups included
  • Updates & security handled
Claim My Free Website
Most Popular

E-commerce Website

A Shopify or WooCommerce store built to turn browsers into buyers.

$0upfront

Free with any SEO or Social Media plan

Cancelling your plan? Keep the site for a one-off $1,000 and it’s 100% yours.

  • Custom store design
  • Logo & brand styling included
  • Product & category setup
  • Cart, checkout & payment gateways
  • Shipping & tax setup
  • E-commerce SEO foundations
  • Hosting, SSL & backups included
  • Updates & security handled
Claim My Free Website

All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.

How We Work

Our Custom Website Design Seven-Step Process

No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.

  1. 1

    Discover

    We start with a free call to understand your business, customers, competitors and goals, and review your current website and analytics if you have them.

  2. 2

    Plan

    You receive a written proposal with sitemap, features, timeline and the plan that suits your goals. Once approved, we map out the content for each page together.

  3. 3

    Design

    We create wireframes and then polished mockups for desktop and mobile, refining them with your feedback until the look and flow feel right.

  4. 4

    Build

    Our developers bring the design to life on WordPress or Webflow, adding your content, integrations, SEO foundations, tracking and speed optimisation.

  5. 5

    Test and launch

    We test across browsers and devices, check forms and redirects, then go live and confirm Google can crawl and index the new site.

  6. 6

    Train and grow

    We host and maintain your site as part of your plan, while ongoing SEO, social and conversion work drives more enquiries.

FAQ

Custom Website Design FAQs

How much does a custom website design cost?

With any of our monthly SEO or social media marketing plans, your custom website is designed and built for $0 upfront, and hosting, security, updates and backups are included while you’re subscribed. Basic logo and brand styling is part of every build too. If you later cancel your plan and want to keep the website, there’s a simple one-off $500 buyout fee, and the site is yours. See our pricing page for plan details and what each one includes.

How long does it take to design and build a website?

Most small business websites take around three to five weeks from kickoff to launch. Larger sites, complex integrations and projects with lots of content can take six to ten weeks. The biggest factor is usually how quickly content and feedback come through, so we agree a realistic timeline upfront, share a clear schedule and keep you updated every week so the project stays on track.

Should I choose WordPress or Webflow?

Both are excellent, and we’ll recommend one based on your needs. WordPress is ideal if you want a huge range of plugins, flexible content or complex functionality. Webflow suits businesses that value a polished visual editor, built-in hosting and fewer moving parts to maintain. If you’re selling products online, Shopify or WooCommerce may be the better fit, which our E-commerce team can help with.

Will I own my website once it’s built?

Here’s how it works. While your website is provided as part of an SEO or social media plan, we build, host and maintain it, so admin and hosting access stays with us to keep it secure and running smoothly. That’s how we can offer it with no upfront fee. If you cancel your plan and want to keep the site, a one-off $500 buyout transfers full ownership, website files and all access to you, so you can take it anywhere.

Can you redesign my existing website without losing my Google rankings?

A redesign always carries some risk, but careful planning keeps it to a minimum. Before we change anything, we benchmark your current traffic and rankings, identify the pages that perform best and map every old URL to its new equivalent with 301 redirects. We preserve valuable content, check technical SEO before launch and monitor Search Console afterwards so any issues are picked up and fixed quickly.

Do you write the website content?

We can. Many clients prefer to supply rough notes and have our copywriters turn them into clear, persuasive, search-friendly content. Others write their own copy and ask us to polish and optimise it. Either way, we provide a page-by-page content plan so you know exactly what’s needed. We can also source quality stock imagery or organise professional photography if your current images don’t do your business justice.

Will my new website be mobile-friendly and fast?

Absolutely. Every site we build is designed mobile-first, then scaled up for tablets and desktops. We optimise images, keep code lean, minimise heavy plugins and use modern caching to help pages load quickly. Before launch we test across common devices and browsers and review Core Web Vitals so your site feels responsive for visitors and gives search engines positive signals.

Can I update the website myself after launch?

Yes. While your site is part of an SEO or Social Media plan, our team makes every update for you, so just email or call through the change, whether it’s new text, photos, prices or a whole new page. Most small edits are done within one to two business days. We keep admin and hosting access on our side so the site stays secure, fast and aligned with your marketing. If you pay the buyout, we hand over full admin access and a walkthrough so you can manage it yourself.

What happens after my website goes live?

After launch we monitor the site closely for any issues and confirm Google is crawling and indexing it correctly. From there, updates, backups, security monitoring and support are all included in your SEO or social media plan, while that plan works to bring more of the right traffic to your new site. Many clients also add Google Ads or AI automation to turn more of those visitors into customers.

Do you work with businesses outside Melbourne?

Yes. While our team is based in Melbourne, we design websites for businesses right across Australia, including Sydney, Brisbane, Perth, Adelaide and regional areas. Our process runs smoothly over video calls, shared design links and email, so location is never a barrier. You’ll still deal directly with the same local team throughout, and we work to Australian business hours.

Across Australia

Custom Website Design in Your City

Our Melbourne team works with businesses in every capital city. See how we approach it where you are.

Ready for a Website That Actually Works for Your Business?

Book a free, no-obligation consultation with our Melbourne team. We’ll review your current site, talk through your goals and show you how to get a custom website designed to win you more customers, for $0 upfront with an SEO or social media plan.

Contact

Reach us directly

Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.

Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm

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