Free website & SEO audit for Aussie businesses — claim yours
(03) 9000 1234When someone nearby searches for what you do, they usually call one of the first three businesses in the Google Map Pack.
Our local SEO services help Australian small businesses earn that spot with an optimised Google Business Profile, consistent citations, a steady flow of reviews and suburb pages that actually rank. Based in Melbourne, we help businesses in Sydney, Brisbane, Perth, Adelaide and regional towns win more local customers.
4.9/5 from 180+ Google reviews
What We Offer
Local search rewards businesses that are relevant, nearby and trusted. Each part of our local SEO service strengthens one of those signals, so your business shows up when it matters most: the moment a nearby customer is ready to buy.
Your Google Business Profile is often the first thing a local customer sees.
We complete and fine-tune every field, choose the right primary and secondary categories, write a keyword-aware description, add services and products, upload quality photos and publish regular posts, so your listing looks active, accurate and worth calling.
The Map Pack is the box of three businesses shown above the regular results for local searches.
We research the terms your customers actually use, benchmark the businesses currently winning those spots, then work through the relevance, proximity and prominence factors that influence who gets shown, prioritising the changes most likely to move the needle.
Search engines cross-check your business name, address and phone number across the web.
Mismatched details create doubt. We audit your existing listings, fix errors and duplicates, and build accurate citations on reputable Australian directories and industry sites, giving Google a clear, consistent picture of who you are and where you operate.
Reviews influence both rankings and whether people choose you.
We set up simple, policy-compliant systems to ask happy customers for reviews at the right moment, using text, email or QR codes. We also help you respond to every review professionally, including the tricky ones, so prospects see a business that genuinely cares.
If you service many suburbs, one homepage cannot rank everywhere.
We plan and write genuinely useful location pages that explain how you help customers in each area, with local details, relevant projects, FAQs and clear calls to action. No thin, copy-and-paste doorway pages that search engines ignore and customers find unhelpful.
Running several branches, clinics or stores across Melbourne, Sydney, Brisbane or beyond?
We manage each Google Business Profile, build a scalable location page structure, keep details consistent across every site and report on each location separately, so you can see which branches are thriving and which need extra attention.
Reviews
Sarah Mitchell
Owner, Harbourline Physio
“The team took the time to understand our patients and built a site that books appointments while we sleep. Online bookings have more than tripled.”
Daniel Nguyen
Director, Ironbark Plumbing
“We went from relying on referrals to getting consistent leads every single week. Clear reporting, no jargon and always quick to respond.”
Priya Sharma
Founder, Saltbush & Co.
“Our new Shopify store is faster, prettier and converts far better. The email flows they set up are now a huge part of our revenue.”
James O’Connor
Partner, Meridian Legal
“Professional from start to finish. Our brand finally reflects the quality of our work, and the enquiries we get now are far better qualified.”
Emma Clarke
Manager, Coastal Stays
“Direct bookings are up and we are paying far less in commissions. They genuinely care about our results.”
Why Choose Us
Plenty of agencies offer local SEO. Fewer explain what they are doing, why, and what it achieved. Here is what working with our Melbourne-based team looks like.
From Australian directories to how people search for tradies in regional towns, we understand the local landscape. Our strategies reflect how Australians actually find and choose businesses near them, not generic overseas playbooks.
Our local SEO retainers run month to month. If you are not seeing value, you can leave at any time. We would rather earn your business every month than trap you in a long agreement.
Your Google Business Profile, citations and reviews stay in your name, and we work as managers, never owners. Need a new website? It’s included free with your plan, with a simple buyout if you ever move on.
Each month you get a clear report showing calls, direction requests, website clicks, rankings by suburb and what we worked on. No jargon, no vanity metrics, just the numbers that matter to your business.
We never buy fake reviews, stuff keywords into your business name or create fake addresses. Those shortcuts can get profiles suspended. We build long-term visibility that stays within Google’s guidelines.
Because we also design and build websites, we can fix slow pages, poor mobile layouts and weak calls to action ourselves, rather than handing you a list of problems for someone else.
Melbourne-based team
Australia-wide service
Our Approach
Think about the last time you needed a plumber, dentist or café nearby.
Chances are you picked up your phone, typed a quick search and chose from the handful of businesses Google showed on the map. Your customers do exactly the same thing, often many times a day, across every suburb you service.
The frustrating part for many small business owners is that the businesses appearing in those spots are not always the best at what they do. They are simply the ones that have given Google the clearest signals: a complete profile, consistent details across the web, a healthy stream of recent reviews and a website that clearly connects their services to their location.
That is where we come in. Our local SEO team audits where you stand today, compares you with the competitors currently winning the Map Pack, and builds a practical plan to close the gap. We handle the detailed, ongoing work that busy owners rarely have time for, from profile updates and citation clean-ups to review systems and location pages.
Whether you are a single-location tradie in Geelong, a growing clinic group across Brisbane or a retailer with stores in Sydney and Melbourne, the goal is the same: more of the right local people finding you, trusting you and getting in touch.
How We Do It
Google has said local results are mainly based on relevance, distance and prominence. We cannot move your shopfront, but we can strengthen everything else. Here is how we approach it.
We review your Google Business Profile, citations, reviews, website and local rankings across a grid of locations, so we can see exactly where you appear and where you disappear.
Correct categories, detailed services, well-structured website pages and local business schema all help Google understand precisely what you offer and which customers you suit.
Genuine reviews, quality citations, local links from community groups, suppliers and associations, and mentions in local media all build the reputation signals local rankings rely on.
For service-area businesses, we create helpful suburb and region pages that give you a realistic chance of appearing in organic results well beyond your immediate neighbourhood.
We track profile actions, call volumes, form enquiries and rankings by suburb, then use that data to refine the strategy each month rather than repeating the same tasks on autopilot.
Tools & platforms we use
Benefits
People searching for a local service are often ready to act today. Local SEO puts you in front of them at the exact moment they are choosing who to call.
A well-optimised profile makes it effortless for customers to tap to call, request directions or visit your website straight from Google Search and Maps.
Strong reviews and detailed, accurate listings reassure people before they ever pick up the phone, so enquiries arrive warmer and easier to convert.
Unlike paid ads, Map Pack and organic local listings do not charge per click. Once established, they can keep delivering enquiries month after month.
Local results favour businesses that are nearby and relevant, giving independent operators a genuine chance to outrank national chains in their own suburbs.
Quality location pages help you appear in neighbouring suburbs and towns, not just the area around your office, workshop or shopfront.
Many local searches happen on phones while people are out and about. Local SEO makes sure you show up clearly on the small screen.
Accurate business information and reviews are also used by voice assistants and AI search tools, helping you appear when people ask for local recommendations.
Calls, clicks and direction requests are measurable, so you can see how local search contributes to your bottom line rather than guessing.
Every engagement is tailored to your goals, but these essentials come as standard.
Get StartedPricing
Your website is included free with any SEO or Social Media plan. Month to month, no lock-in.
Month-to-month SEO with no lock-in contracts. Every plan includes a free website and plain-English monthly reporting.
Local businesses starting out with SEO.
from$225/month
Steady growth for competitive local markets.
from$449/month
Multi-location or larger service businesses.
from$499/month
Maximum visibility, including AI search.
from$749/month
All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
We learn about your services, ideal customers, service areas and goals, and confirm which locations and keywords matter most to your business.
We audit your profile, citations, reviews and website, map your rankings across your service area and compare you with the businesses currently winning.
You receive a written, prioritised plan explaining what we will do first and why, with a fixed monthly price and no lock-in contract.
We fix profile gaps, clean up inconsistent citations, add schema, set up review requests and tackle the changes most likely to deliver early results.
We publish location pages, regular profile posts and local content, and build citations and community links that strengthen your local prominence.
Each month we report on calls, clicks, rankings and enquiries, then adjust the plan based on what the data tells us.
FAQ
Local SEO focuses on helping your business appear for searches with local intent, such as “electrician near me” or “physio in Richmond”. It covers your Google Business Profile, the Map Pack, citations, reviews and location pages. Regular SEO is broader and targets organic rankings for topics that may not be tied to a place. Most local businesses benefit from both, and we often combine local SEO with our general SEO service so your website and profile work together.
It depends on your starting point, competition and how many locations you target. Fixing an incomplete Google Business Profile or inconsistent listings can sometimes produce movement within weeks. Building lasting Map Pack visibility in a competitive Melbourne or Sydney market usually takes several months of steady work. We report every month, so you can see the trend in calls, clicks and rankings rather than waiting in the dark.
No honest agency can guarantee Map Pack positions. Google controls the results, and factors like the searcher’s location change what each person sees. What we can promise is ethical, transparent work focused on the factors that genuinely influence local rankings, clear monthly reporting and a strategy that adapts based on results. Be wary of anyone promising guaranteed number one spots.
Yes. Google lets service-area businesses, such as mobile tradies, cleaners and consultants, hide their address and instead list the suburbs or regions they serve. We set up your profile correctly as a service-area business, then use location pages, citations and reviews to build visibility across your service area. Proximity still plays a role, but plenty of service-area businesses achieve strong local results.
We make asking easy and well-timed. That usually means a short review link or QR code, sent by text or email straight after a job is completed, plus simple scripts your team can use in person. We never offer incentives for reviews, write fake reviews or filter out unhappy customers, as these practices breach Google’s policies and Australian Consumer Law guidance on misleading reviews.
Citations are online mentions of your business name, address and phone number, usually on directories, industry sites and social platforms. They help search engines confirm your details are accurate. Simply having hundreds of listings is far less important than it once was, but inconsistent or incorrect information can still cause confusion. We focus on accuracy and quality Australian sources rather than chasing volume.
Not every suburb needs its own page, and creating dozens of near-identical pages can do more harm than good. We look at search demand, competition and where you actually want work, then create genuinely useful pages for your priority areas. Each one includes local detail, relevant work examples and helpful information, so it serves customers rather than just search engines.
Yes. We manage multi-location local SEO for businesses with branches across Melbourne, Sydney, Brisbane and regional Australia. Each location gets its own optimised Google Business Profile, a dedicated location page and consistent citations, and we report on each one separately. That makes it easy to compare performance and decide where to invest more effort.
It can help. AI assistants and features like Google’s AI Overviews often draw on business listings, reviews and trusted local sources when recommending providers. Accurate, consistent information and a strong review profile make your business easier to understand and recommend. If AI visibility is a priority, our AI search optimisation service builds on local SEO with entity, schema and content work.
Pricing depends on how many locations you have, how competitive your industry is and how much content is needed. After a free consultation, we give you a fixed-price monthly quote with no hidden extras. See our pricing page for a guide. All our local SEO plans run month to month, with no lock-in contract.
Across Australia
Our Melbourne team works with businesses in every capital city. See how we approach it where you are.
Related Services
Climb Google’s rankings for the searches your customers make, and turn organic traffic into steady leads.
Get your business cited and recommended in ChatGPT, Google AI Overviews, Gemini and Perplexity answers.
Fast, mobile-first websites built around how your customers buy, not a template that looks like everyone else’s.
Book a free local SEO audit and we will show you how your Google Business Profile, reviews and local rankings compare with your competitors, plus the practical steps to win more calls from customers nearby. No obligation, no lock-in, just honest advice from a Melbourne-based team.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm