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(03) 9000 1234More people are asking ChatGPT, Gemini, Perplexity and Google’s AI Overviews for recommendations instead of scrolling through ten blue links.
Our AI search optimisation service helps Australian businesses become clear, credible and easy for these tools to understand, quote and recommend. It builds on solid SEO foundations, so you strengthen traditional rankings at the same time.
4.9/5 from 180+ Google reviews
What We Offer
Generative engine optimisation (GEO) and answer engine optimisation (AEO) are new names for a familiar goal: being the most useful, trustworthy source on your topic. Here is how we help your business show up in AI-powered search.
We test a set of real questions your customers are likely to ask across ChatGPT, Google AI Overviews, Gemini and Perplexity, then record whether your business appears, how it is described and which competitors or sources are cited instead.
This gives us a clear baseline and highlights the gaps worth closing first.
AI systems think in entities: people, organisations, places and products, and the relationships between them.
We make your business a well-defined entity by tightening your About page, unifying your name and details across the web, strengthening profiles on trusted platforms and connecting the dots between your brand, services and locations.
Schema markup gives machines a tidy, labelled summary of your content.
We implement and validate Organisation, LocalBusiness, Service, Product, FAQ, Article and Person schema where appropriate, so search engines and AI-powered tools can more easily interpret who you are, what you offer and why you are credible.
AI tools favour content that answers questions directly and clearly.
We restructure key pages and create new content with concise answers up front, followed by supporting detail, comparisons, steps and examples. It reads better for people in a hurry and gives AI systems clean passages they can summarise and reference.
Large language models learn about brands from what the wider web says about them.
We help earn genuine mentions in industry publications, Australian media, podcasts, associations and review platforms, building the third-party credibility that both search engines and AI tools appear to rely on when deciding which businesses to recommend.
AI answers change constantly, so we monitor a defined set of prompts over time and track where your brand is mentioned or cited, alongside referral traffic from AI platforms in Google Analytics.
You get a plain-English monthly summary of what is improving, what is not and what we are doing next.
Reviews
Sarah Mitchell
Owner, Harbourline Physio
“The team took the time to understand our patients and built a site that books appointments while we sleep. Online bookings have more than tripled.”
Daniel Nguyen
Director, Ironbark Plumbing
“We went from relying on referrals to getting consistent leads every single week. Clear reporting, no jargon and always quick to respond.”
Priya Sharma
Founder, Saltbush & Co.
“Our new Shopify store is faster, prettier and converts far better. The email flows they set up are now a huge part of our revenue.”
James O’Connor
Partner, Meridian Legal
“Professional from start to finish. Our brand finally reflects the quality of our work, and the enquiries we get now are far better qualified.”
Emma Clarke
Manager, Coastal Stays
“Direct bookings are up and we are paying far less in commissions. They genuinely care about our results.”
Why Choose Us
AI search is new territory, and it has attracted plenty of hype. We take a grounded, transparent approach built on proven SEO principles and honest reporting.
Many AI tools pull information from search indexes, so strong technical SEO and helpful content remain the starting point. We strengthen both, rather than selling GEO as a magic replacement for SEO.
Nobody controls what AI tools say. We will never guarantee citations or placements. Instead we focus on the signals that improve your odds and report honestly on what changes.
Entities, schema and embeddings can sound intimidating. We explain everything in everyday language, so you understand what we are doing and why it matters for your business.
We help AI tools connect your business with the Australian cities, regions and customers you serve, from Melbourne and Sydney to Brisbane, Perth and beyond.
Our team designs and develops websites, so schema, page structure, speed and crawlability fixes are implemented properly, not left on a to-do list for someone else.
No lock-in contracts, and your data, analytics and business accounts always stay yours. We keep your business by delivering value, not by tying you into lengthy agreements.
Melbourne-based team
Australia-wide service
Our Approach
For years, being found online meant ranking on page one of Google.
That still matters, but the way people search is broadening. Customers now ask AI assistants to compare suppliers, explain options and suggest who to call. Google increasingly shows AI-generated summaries above the traditional results. In many cases, the answer is delivered before anyone clicks a link.
That raises a new question for business owners: when an AI tool answers a question about your industry, is your business part of the answer? If it is not, a competitor or an overseas publication may be shaping how your customers think about the problem and who solves it.
The good news is that AI search optimisation is not mysterious. The businesses most likely to be referenced tend to be the ones that are clearly defined across the web, publish genuinely helpful content, are discussed by credible third parties and make their information easy for machines to read. Those are things we can work on systematically.
At Leafy Digitals, we combine technical SEO, structured data, content strategy and digital PR into a practical programme for Australian small and medium businesses. We measure progress with real prompt testing and analytics, and we are upfront about what is in our control and what is not. Because the same work also strengthens your Google rankings, website usability and brand reputation, it delivers value well beyond AI search alone.
How We Do It
There is no single switch that gets you into AI answers. Our approach focuses on the signals that are widely understood to matter, and we keep refining it as these platforms evolve.
If search engines and AI crawlers cannot access your content, they cannot use it. We check robots.txt rules, rendering, page speed and indexation, and can add an llms.txt file as an emerging, low-effort extra.
Consistent business details, a strong About page, author bios, sameAs links and organisation schema help machines understand exactly who you are and connect information about you correctly.
We structure pages around real questions, lead with direct answers, then add evidence, examples and nuance. Clear headings, lists and tables make passages easy to extract and quote accurately.
Mentions on reputable sites, reviews, industry directories and media coverage help establish trust. AI tools often lean on sources the wider web already considers authoritative.
We monitor a consistent set of prompts across platforms and watch AI referral traffic, then adjust content, schema and outreach based on what the data shows over time.
Tools & platforms we use
Benefits
Improve your chances of appearing when people ask AI tools for recommendations, comparisons and advice related to your products or services.
Most GEO work, like better content, schema and technical fixes, also supports your organic Google rankings, so the investment works twice.
People who click through from an AI answer have often already researched their options, so they can arrive better informed and closer to a decision.
Clear, consistent information makes it more likely AI tools describe your business accurately rather than relying on outdated or third-party sources.
Many Australian small businesses have not started thinking about AI search yet. Acting now can help you build credibility before your competitors catch on.
Answer-first writing helps every visitor find what they need faster, which can improve engagement and conversions across your whole website.
Digital PR, reviews and expert content strengthen trust with customers, journalists, partners and machines alike.
Concise, structured answers also suit voice assistants, which rely on short, direct responses to spoken questions.
Prompt tracking and AI referral data give you an evidence-based view of your AI visibility, rather than guessing whether it is working.
Every engagement is tailored to your goals, but these essentials come as standard.
Get StartedPricing
Your website is included free with any SEO or Social Media plan. Month to month, no lock-in.
Month-to-month SEO with no lock-in contracts. Every plan includes a free website and plain-English monthly reporting.
Local businesses starting out with SEO.
from$225/month
Steady growth for competitive local markets.
from$449/month
Multi-location or larger service businesses.
from$499/month
Maximum visibility, including AI search.
from$749/month
All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
We identify the real questions customers ask before buying from you, and the prompts most likely to surface businesses like yours.
We test those prompts across major AI platforms, record mentions and citations, and review your technical, entity and content foundations.
You receive a prioritised roadmap explaining what we will tackle first and why, with a fixed monthly price and no lock-in.
We implement schema, fix crawlability issues, tidy up your entity signals and add supporting files like llms.txt.
We publish answer-first content and pursue genuine third-party mentions that build authority on your core topics.
Each month we re-test prompts, review AI referral traffic and adjust the plan based on what is moving.
FAQ
AI search optimisation is the practice of improving how your business appears in answers generated by AI tools such as ChatGPT, Google AI Overviews, Gemini and Perplexity. It is sometimes called generative engine optimisation (GEO) or answer engine optimisation (AEO). The work combines technical SEO, structured data, clear answer-first content and third-party credibility, so AI systems can understand your business and are more likely to reference it.
SEO focuses on ranking in traditional search results. AEO, or answer engine optimisation, focuses on being the direct answer to a question, such as featured snippets and voice responses. GEO, or generative engine optimisation, focuses on being cited or mentioned in AI-generated answers. In practice they overlap heavily. Good GEO and AEO both rely on the same foundations as good SEO, which is why we treat them as one joined-up strategy.
No. AI tools generate answers dynamically, results vary between users and sessions, and nobody outside these companies controls what they say. Anyone guaranteeing AI citations should be treated with caution. What we offer is a structured, evidence-based approach that improves the signals these tools appear to rely on, plus honest tracking so you can see how your visibility changes over time.
Yes. Many AI tools retrieve information from search indexes when answering questions, and Google’s AI Overviews draw on pages that Google has crawled and indexed. Strong technical SEO, helpful content and quality links remain the foundation. Most of our clients pair AI search optimisation with our SEO service, because the two reinforce each other and much of the work benefits both.
We build a list of prompts that reflect how your customers actually ask questions, then test them regularly across ChatGPT, Gemini, Perplexity and Google AI Overviews. We record whether you are mentioned, cited or linked, and how you are described. We also track referral traffic from AI platforms in Google Analytics. Because AI answers vary, we focus on trends over time rather than any single result, and we explain what the numbers mean for your business in plain English.
llms.txt is a proposed standard: a simple text file at the root of your website that summarises your most important pages for large language models. It is still emerging and support across AI platforms is inconsistent, so we do not treat it as a ranking lever. It is quick to create and maintain, though, so we usually include it as a low-cost extra alongside more proven work like schema and content.
Technical and schema improvements can be picked up as soon as pages are recrawled, but meaningful changes in AI visibility usually take months. AI tools update their data and retrieval at different speeds, and earning third-party mentions takes time. We set realistic expectations upfront and report progress monthly, so you can see the direction of travel. In the meantime, the content, schema and technical improvements we make usually start supporting your traditional search visibility much sooner.
For many small businesses, yes, particularly in industries where customers research before buying, such as professional services, trades, health and e-commerce. The work also tends to improve your website and SEO generally, so it is rarely wasted. If your budget is limited, we will usually recommend starting with core SEO and local SEO, then layering in AI-specific work. Local businesses in particular can benefit, because AI tools often draw on Google Business Profile details and reviews when suggesting providers nearby.
It depends on your goals. Blocking some AI crawlers may reduce the chance of your content being used in AI answers, while allowing them may increase visibility. Some publishers block training crawlers but allow search-related ones. We explain the trade-offs in plain English, review your current robots.txt settings and help you choose an approach that suits your business. For most small businesses that want to be recommended, allowing search-related AI crawlers is a sensible default, but it is your call.
Cost depends on the size of your website, how competitive your topics are and how much content and digital PR is required. After a free consultation, we provide a fixed-price monthly quote with no hidden extras and no lock-in contract. See our pricing page for a general guide, or book a free audit to get a tailored recommendation.
Across Australia
Our Melbourne team works with businesses in every capital city. See how we approach it where you are.
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Book a free AI visibility check and we will test how your business appears in ChatGPT, Google AI Overviews, Gemini and Perplexity today, then show you the practical steps to improve. Honest advice from a Melbourne-based team, with no lock-in and no inflated promises.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm