Free website & SEO audit for Aussie businesses — claim yours
(03) 9000 1234Melbourne is our home city, so we know how differently people search in Richmond, Box Hill and Werribee.
Our Collins Street team builds SEO plans around the suburbs you actually serve, fixes what is holding your site back, and meets you in person whenever it helps, so rankings turn into real enquiries.
4.9/5 from 180+ Google reviews
Search Engine Optimisation in Melbourne
Melbourne sprawls a long way, from the bayside suburbs down to Frankston, out east past Ringwood and west through Footscray to Werribee and Geelong.
Customers rarely search for “Melbourne” on its own. They search for a service near them, often on their phone, and Google answers with the businesses it believes are relevant, close by and trustworthy enough to recommend. Distance matters a great deal in those results.
That makes local relevance far more valuable than broad, city-wide rankings. A café in Fitzroy, a physio in Glen Waverley and a builder working across the south-east all need different keyword targets, different pages and a different approach to Google Maps. Competition shifts by area too: inner-city searches tend to be crowded, while many outer suburbs and growth areas still have genuine gaps worth claiming. Getting that balance right is usually what separates a busy suburban business from one that stays invisible.
Because we are based here, we can sit down with you, talk through where your best customers come from and turn that into a practical plan. We then build the pages, fix the technical issues and earn the local links that help Google trust your site, reporting every month on the searches and enquiries that matter to your business.
Local Melbourne team
Serving Melbourne, VIC
The Challenge
Most Melbourne businesses we audit share a handful of fixable problems, regardless of industry or suburb.
A trade covering the south-east or a clinic drawing patients from several suburbs needs visibility well beyond its own postcode. Without a clear service-area strategy, Google tends to show you only to people searching very close to your address.
Hospitality, health and professional services in the CBD, Southbank and South Yarra face dense competition in the Map Pack. Reviews, profile quality and genuinely local content usually decide who appears, far more than the size of your website.
Many sites look polished but have no clear page for each core service, weak headings and missing structured data. Google struggles to understand what you offer and where you offer it, so rankings stall no matter how often you post.
Some Melbourne businesses already rank for plenty of terms, yet the phone stays quiet. Often those keywords lack buying intent, or the pages bury the next step, so traffic grows steadily while calls, bookings and quote requests do not.
Our Approach
Working with a Melbourne client means we can meet in person, but the real difference is in how we plan and deliver the work.
We start with a meeting at our Collins Street office or yours, covering your services, best customers and the suburbs worth targeting. That conversation shapes a keyword map grounded in how your business actually earns revenue.
We optimise your Google Business Profile, set service areas accurately, build consistent citations and create focused area pages for the parts of Melbourne that matter most to you, rather than copying one template across every suburb.
Our in-house developers resolve speed, indexing, redirect and structured data issues directly, rather than handing you a to-do list. Your free website is built SEO-ready from the start, so improvements go live quickly instead of sitting in a report.
Each month you get a plain-English report covering rankings, traffic, calls and form enquiries, plus a catch-up by phone, by video or over coffee in the CBD, so you always know what is working and what comes next.
What We Offer
Good SEO is a combination of solid technical foundations, genuinely useful content and a reputation other websites are happy to vouch for. We cover every piece, tailored to your industry, your competitors and the areas you serve.
We make sure search engines can crawl, understand and index your website without obstacles.
That includes fixing broken links and redirect chains, improving site speed and Core Web Vitals, tidying up duplicate content, configuring XML sitemaps and robots files, adding structured data and resolving mobile usability issues. Strong technical health is the foundation every other SEO effort builds on.
We research the exact phrases Australians type into Google when looking for your products or services, then prioritise them by search demand, competition and buying intent.
The result is a clear keyword map that assigns each target term to the right page, so effort goes into searches that are most likely to turn into enquiries and sales.
We fine-tune every important page so it clearly answers the searcher’s question.
That means sharper title tags and meta descriptions, logical heading structure, well-organised copy, descriptive image alt text, helpful internal links and stronger calls to action. Small, deliberate changes across your key pages can make a noticeable difference to both visibility and conversions.
Search engines reward websites that demonstrate real expertise.
Our writers create service pages, location pages, guides and blog articles that answer your customers’ questions in plain English. Each piece is planned around a target keyword and a clear purpose, so content builds topical authority over time rather than simply filling up a blog for the sake of it.
Links from reputable, relevant websites remain one of the strongest signals of trust.
We earn them through genuine outreach, industry directories, local partnerships, supplier relationships and newsworthy content. We never buy links from spammy networks or use shortcuts that could put your website at risk, because sustainable rankings depend on a clean, credible backlink profile.
Each month you receive a plain-English report showing rankings, organic traffic, enquiries and the work completed, along with what we’re focusing on next.
We set up Google Analytics 4 and Search Console correctly from the start, so you can see how SEO contributes to real business outcomes such as phone calls, form fills and online sales.
Areas We Serve
We work with businesses right across Greater Melbourne, from professional firms in the CBD and Docklands to trades in Dandenong, retailers in Brunswick and clinics in Box Hill. We also support businesses in Geelong and the outer growth areas, tailoring your keyword targets to the suburbs where your customers live and search.
Mon–Fri, 8:30am–5:30pm AEST · in-person meetings at our Collins Street office
The kinds of local searches we help Melbourne businesses show up for on Google and in AI answers.
Pricing
The same transparent pricing everywhere in Australia. Your website is included free with any SEO or Social Media plan.
Month-to-month SEO with no lock-in contracts. Every plan includes a free website and plain-English monthly reporting.
Local businesses starting out with SEO.
from$225/month
Steady growth for competitive local markets.
from$449/month
Multi-location or larger service businesses.
from$499/month
Maximum visibility, including AI search.
from$749/month
All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
We review your website’s technical health, content, backlinks and current rankings, and benchmark you against the competitors you’re up against in search.
We identify the keywords your customers use, analyse search intent and build a keyword map that matches each opportunity to the right page.
You receive a written SEO strategy with clear priorities, realistic goals and a month-by-month plan, along with a transparent monthly investment.
We fix technical issues, optimise priority pages and improve site structure so your website is in great shape to rank.
We publish helpful content and build authority through ethical outreach, steadily strengthening your visibility for target keywords.
Each month we report on progress in plain English, review what’s working and adjust the plan to keep momentum building.
FAQ
Yes. Our team is based at Level 2, 100 Collins Street in the Melbourne CBD, and we are happy to meet at our office or visit you for strategy sessions and reviews. Many Melbourne clients prefer a mix: an in-person kick-off, then monthly catch-ups by video or phone. Either way, you speak directly with the people doing the work, not an account manager relaying messages.
We look at where your best customers come from, how far you are willing to travel or deliver, and how competitive each area is in search. Inner suburbs are often crowded, while some outer and growth areas have clearer opportunities. We combine that with keyword research to prioritise a realistic set of suburbs, then build pages and local signals around them.
It should, when done properly. Map Pack results depend mainly on your Google Business Profile, reviews, consistent business details across the web and how close you are to the searcher. We optimise all of those, set your service areas correctly and connect your profile to relevant pages on your site. We cannot guarantee positions, but we focus on the factors Google weighs most.
SEO plans start from $225 per month and run month to month, with no lock-in contract. Every plan includes a free custom website that we host and maintain while you are subscribed. If you cancel and want to keep the site, it is a one-off $500 buyout, or $1,000 for e-commerce. We recommend the right plan after a free audit of your site and competitors.
Not necessarily. We start by auditing your current site. If it is technically sound, we can often optimise it as it stands. If it has deeper problems, such as slow performance, poor structure or a platform that limits SEO, moving to the free website included with your plan is usually the faster path. We will explain the trade-offs before you decide.
Book a free SEO audit and strategy session, in person at Collins Street or by video. We will review your site, your local competitors and the Melbourne searches you are missing, then map out a clear plan.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm