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(03) 9000 1234Melbourne shoppers are discerning, and they compare everything before they buy.
Our Melbourne-based team designs and builds Shopify and WooCommerce stores for retailers, cafés, makers and manufacturers across the city, from Fitzroy boutiques to Dandenong warehouses, with a smooth checkout, clear delivery options and a look that matches the quality of what you sell.
4.9/5 from 180+ Google reviews
E-commerce Design & Development in Melbourne
Melbourne has a strong independent retail culture.
Shoppers will happily support a local label, roaster or homewares store, but they expect the online experience to feel as considered as the shopfront on Gertrude Street or Chapel Street. A slow, generic template undoes that goodwill quickly. Your store needs to carry the same personality, care and attention to detail that brought customers through the door in the first place.
The city’s mix of businesses also means very different store needs. A South Yarra fashion boutique needs size guides, lookbooks and easy returns. A Brunswick café selling coffee beans wants subscriptions and pickup. A manufacturer in Dandenong may need trade pricing, bulk ordering and account logins for repeat customers rather than a consumer-style checkout. Hospitality businesses selling gift cards, hampers or merchandise have different needs again, and one approach rarely suits them all.
We build around how your customers actually buy. That means getting product structure, filters and photography right, offering the payment options Australians use every day, and setting up shipping that is clear and fair, including click-and-collect for shoppers who live nearby. Because we are based here, we can sit down with you, look at your products in person and plan the store together, then stay close by to help it grow after launch.
Local Melbourne team
Serving Melbourne, VIC
The Challenge
These are the issues we see most often when Melbourne retailers and makers ask us to rebuild or rescue their store.
Many Melbourne labels have beautiful products and a carefully styled shopfront, then sell online through a stock theme that looks like thousands of others. Shoppers notice, and the premium feel that justifies your prices simply does not come through on screen.
Customers in Richmond or St Kilda often want to collect today or get same-week delivery. When click-and-collect is bolted on, stock levels are wrong or pickup instructions are vague, those easy local sales turn into frustrated phone calls and refunds.
Retailers selling both in a shop and online frequently oversell because their point of sale and website do not talk to each other. Manual updates eat hours every week and still leave customers ordering items that are already gone.
Melbourne manufacturers and suppliers often push trade customers through the same checkout as the public. Without account pricing, minimum order quantities or invoice options, wholesale buyers revert to email orders, and the store never earns its keep.
Our Approach
Because we are based in Melbourne, you can work with us face to face at every key stage, or online whenever that is easier.
We start with a meeting at our Melbourne office or your premises, looking at your products, current sales channels and how customers buy. That conversation shapes the platform choice, store structure and the features worth paying attention to first.
We design a custom Shopify or WooCommerce theme with product pages, collections and filters that suit what you sell, whether that is apparel in many sizes, coffee subscriptions or technical products with detailed specifications. Logo and brand styling are included.
We configure Australia Post, Sendle or flat-rate zones, set up click-and-collect for nearby customers and connect your point of sale where possible, so stock levels stay accurate across your shop and website without constant manual updates.
Your store is hosted and maintained by us while your plan runs. We set up Google Shopping and Meta catalogue feeds, and your SEO or social plan keeps bringing new Melbourne and interstate shoppers to your products every month.
What We Offer
Whether you’re launching your first online store or ready to scale an established brand, we offer end-to-end e-commerce services tailored to how you sell and how your customers like to buy.
Shopify is a reliable, all-in-one platform that suits many growing retailers.
We design custom Shopify themes that reflect your brand rather than looking like every other store, configure apps thoughtfully to avoid bloat, and set up collections, filters and product templates that make browsing easy. You get a store that’s simple to manage and built to convert.
WooCommerce turns WordPress into a flexible online store with almost limitless customisation.
It’s a great fit if you want deep customisation, rich content alongside your products or unusual pricing and product rules. We build fast, secure WooCommerce stores with custom functionality, carefully chosen plugins and an admin area your team will find straightforward.
Moving from Wix, Squarespace, Magento, Neto, BigCommerce or an ageing WooCommerce build?
We migrate your products, variants, images, customers and order history, then map every old URL to its new page with 301 redirects. Careful planning and testing help protect your search rankings and keep the transition seamless for returning customers.
A smooth checkout reduces abandoned carts.
We integrate trusted payment options popular with Australian shoppers, such as Stripe, PayPal, Shopify Payments, Apple Pay, Google Pay and buy now pay later services like Afterpay. We streamline the checkout steps, add trust signals and make sure GST is calculated and displayed correctly.
Shipping can make or break an online sale.
We set up live rates, flat-rate zones, free shipping thresholds and click-and-collect, and connect your store to services like Australia Post, Sendle and ShipStation where they suit your business. Clear delivery information on product pages helps reduce hesitation and customer service enquiries.
Get your products in front of more shoppers.
We configure Google Merchant Center and Meta catalogue feeds so items can appear in Google Shopping and social ads, and integrate Klaviyo for welcome series, abandoned cart flows and post-purchase emails. These automations can help recover lost sales and encourage customers to come back again.
Areas We Serve
We build online stores for businesses right across Greater Melbourne, from fashion and homewares retailers in Fitzroy and South Yarra to food producers in Footscray, family businesses in Box Hill and Glen Waverley, and manufacturers in Dandenong. We also work with retailers in Geelong and the outer suburbs, with in-person meetings available wherever it suits you.
Mon–Fri, 8:30am–5:30pm AEST · in-person meetings at our Collins Street office
The kinds of local searches we help Melbourne businesses show up for on Google and in AI answers.
Pricing
The same transparent pricing everywhere in Australia. Your website is included free with any SEO or Social Media plan.
Sign up to any SEO or Social Media plan and we design, build, host and look after your website at no upfront cost. Logo and brand styling are included in every build.
A custom, lead-generating website for service businesses, trades and professionals.
$0upfront
Free with any SEO or Social Media plan
Cancelling your plan? Keep the site for a one-off $500 and it’s 100% yours.
A Shopify or WooCommerce store built to turn browsers into buyers.
$0upfront
Free with any SEO or Social Media plan
Cancelling your plan? Keep the site for a one-off $1,000 and it’s 100% yours.
Month-to-month SEO with no lock-in contracts. Every plan includes a free website and plain-English monthly reporting.
Local businesses starting out with SEO.
from$225/month
Steady growth for competitive local markets.
from$449/month
Multi-location or larger service businesses.
from$499/month
Maximum visibility, including AI search.
from$749/month
All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
We learn about your products, customers, competitors and operations, and review any existing store, so we understand exactly what you need.
We recommend the right platform and integrations, map your catalogue structure and recommend the plan that suits, with a clear timeline.
We design your homepage, collection, product, cart and checkout experiences for desktop and mobile, refining them with your feedback.
We develop your store, import products, configure payments and shipping, connect your business tools and set up tracking and feeds.
We place test orders, check every integration, test across devices, set up redirects and then launch your store with care.
After launch, we host and maintain your store as part of your plan, driving growth through SEO, social, email and conversion work.
FAQ
Yes. Our team is based in Melbourne, so we are happy to meet at our office or visit your shop, studio or warehouse. Seeing your products and how you work in person helps us plan the right store structure, photography needs and shipping setup. If you prefer, we can run the whole project through video calls and email instead, or combine both, meeting in person for planning and design reviews.
It depends on your products and how you trade. Shopify suits most retailers who want a reliable, easy-to-manage store with strong point-of-sale options for a physical shop. WooCommerce suits businesses that need deep customisation, lots of content or unusual pricing rules. We build on both, so we recommend whichever genuinely fits your business after looking at your range and plans.
Yes. We set up click-and-collect so customers can choose pickup at checkout, see clear collection instructions and receive a notification when their order is ready. If you have more than one location, we can offer pickup from each. We can also add local delivery zones for nearby suburbs with their own rates, alongside standard Australia-wide shipping options, so nearby Melbourne customers get a faster, cheaper choice.
Your store is designed and built for $0 upfront when you join any monthly SEO plan, from $225 per month, or social media plan, from $299 per month. Logo and brand styling are included, and we host and maintain the store while you are subscribed. Plans run month to month, and if you cancel you can keep the store for a one-off $1,000 buyout.
Yes. We migrate products, variants, images, customers and order history from platforms like Wix, Squarespace, Neto, BigCommerce or an older WooCommerce build. Every old URL is redirected to its new page so returning customers and search rankings are protected. We test thoroughly before launch and schedule the switchover for a quieter trading period, avoiding busy times like the lead-up to Christmas.
Book a free consultation with our Melbourne team, in person or online. We will look at your products, your current store and how your customers buy, then map out a store that is easier to shop and easier to run.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm