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(03) 9000 1234Perth audiences scroll on their own clock, two to three hours behind the east coast.
We plan content, manage your community and run Meta, TikTok and LinkedIn campaigns that reach Western Australians when they are actually online, whether you run a café in Fremantle, a clinic in Joondalup or a resources services firm in the CBD.
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Social Media Marketing in Perth
Perth is geographically isolated and proudly local.
Many Western Australians actively prefer to support WA businesses, and they notice when a brand’s content feels like it was written for Sydney or Melbourne. Beaches, sunsets, weekend trips down south and long summer evenings are part of everyday conversation, and content that reflects that lifestyle connects. Local pride is a genuine asset, and content that clearly shows you are part of the Perth community gives you an edge over national brands.
Timing is a practical issue too. Posts scheduled for an east coast lunchtime arrive in Perth mid-morning, and evening content can land before people have even left work. With the time difference changing again when the eastern states move to daylight saving, getting the schedule right matters more here than in most cities. Small timing errors like these add up to noticeably weaker reach over a month.
We manage Perth accounts remotely from Melbourne, with every post and ad scheduled on AWST. Content is built from the photos and video you supply, or from local photographers and creators you book. For B2B firms supplying the mining and resources sector, we also run LinkedIn content and ads that reach the engineers, managers and procurement teams you want to work with.
Melbourne team · AWST hours
Serving Perth, WA
The Challenge
Perth businesses face a few issues that agencies based on the east coast often overlook.
East coast agencies and scheduling defaults often publish on their own hours. In Perth, that means morning posts landing before customers wake and evening promotions going live mid-afternoon, quietly reducing reach and engagement. Most owners never notice.
Greater Perth stretches from Joondalup down to Mandurah. A restaurant in Northbridge and a tradie in Baldivis serve completely different areas, so broad metro targeting wastes budget on people who will never make the drive.
Companies supplying mining and energy projects sell to a small, specialised audience. Generic Facebook posts rarely reach them, while consistent LinkedIn content and well-targeted ads can put your capabilities in front of the right people.
Western Australians can spot a generic national campaign quickly. Content that ignores local places, the climate and the WA way of life tends to underperform against brands that clearly belong in Perth. Local places and faces make a difference.
Our Approach
Our Melbourne-based team works with Perth clients remotely, with schedules, reporting and calls built around AWST.
Every post, story and ad schedule is set in Perth time and checked when the eastern states change clocks, so your content reaches Western Australians at breakfast, lunch and evening scrolling times. Promotion start and end times are set in AWST too.
We build Meta and TikTok campaigns around the parts of Perth you serve, from the northern suburbs to the Peel region, so your ad budget concentrates on customers who are close enough to buy. Results are then compared by area.
For engineering, consulting and services firms working with the resources sector, we create LinkedIn content that showcases capability and safety culture, and run ads targeting relevant industries, job functions and seniority levels. Content is approved by you before posting.
We turn the photos and footage you send, or work from a local photographer you book, into bright, lifestyle-led posts and Reels that reflect Perth’s beaches, outdoor living and relaxed weekend culture. Captions are written for a WA audience.
What We Offer
Whether you need someone to take your social channels off your plate entirely or a specialist to scale your paid campaigns, our services can be combined to suit your budget, your audience and the stage your business is at.
Every engagement starts with a clear plan.
We look at your customers, competitors and current channels, then decide which platforms deserve your time and budget. You get a written strategy covering audiences, content pillars, posting rhythm, ad budget split and the numbers we will use to measure success, so everyone knows what good looks like.
Scroll-stopping posts, carousels, short-form video edits, Reels and Stories designed to match your brand.
Our writers and designers produce content that educates, entertains and sells in the right balance. We work from your photos and footage, source quality stock where needed, and can coordinate on-site shoots for businesses that want truly original imagery.
We schedule and publish your content, keep your profiles and highlights up to date, and make sure your business details, links and calls to action are always current.
Your monthly content calendar is shared ahead of time for approval, so nothing goes live on your Facebook page or Instagram account without your sign-off.
Paid social is where results scale quickly.
We build and manage Meta ads across Facebook and Instagram, TikTok ads for younger audiences, and LinkedIn ads for B2B lead generation. Campaigns are structured around clear objectives, tested with multiple creatives and audiences, and optimised weekly to lower your cost per lead or sale.
With browser privacy changes making tracking harder, accurate measurement has never mattered more.
We install and configure the Meta Pixel, Conversions API, TikTok Pixel and LinkedIn Insight Tag, set up the right conversion events, and connect everything to Google Analytics so you can see which posts and ads actually generate enquiries.
Comments and direct messages are conversations with potential customers.
We monitor your channels during business hours, reply to comments in your brand voice, flag sales enquiries to your team quickly, and handle negative feedback calmly and professionally. A responsive page builds trust and signals to the algorithms that your content is worth showing.
Areas We Serve
We work with businesses right across Greater Perth, from hospitality in Northbridge, Scarborough and Fremantle to clinics in Subiaco, trades in Rockingham and Baldivis, and retailers in Morley and Cannington. We also support businesses in Mandurah. Your campaigns are tailored to the corridors and suburbs where your customers actually live and shop.
We work Perth business hours (AWST (two to three hours behind Melbourne)) via video call
The kinds of local searches we help Perth businesses show up for on Google and in AI answers.
Pricing
The same transparent pricing everywhere in Australia. Your website is included free with any SEO or Social Media plan.
All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
We start with a free call to understand your business, customers, goals and budget, then review your existing social channels, ad accounts and competitors to see where the biggest opportunities lie.
You receive a written plan covering platforms, audiences, content pillars, posting frequency, advertising budget and target metrics, along with a fixed-price monthly fee so you know exactly what to expect.
Before any money is spent, we connect your business accounts, install pixels and the Conversions API, configure conversion events and check that every enquiry and sale will be recorded accurately.
Our team designs and writes your first month of content and ad creative. You review it in a shared calendar, request changes if needed, and approve everything before it goes live.
Posts are published on schedule, ads go live, and we manage comments and messages. Campaigns are monitored closely in the early weeks while the platforms learn who responds best.
Each month we share a plain-English report and catch up to discuss results, then refine targeting, creative and budget allocation so performance keeps improving over time.
FAQ
Yes, as long as the work is done on Perth time. Our team is based in Melbourne, but every post and campaign for Perth clients is scheduled in AWST, and calls are booked at times that suit your working day. We also adjust schedules when the eastern states move to daylight saving and the time difference grows to three hours.
Most Perth clients send us photos and short clips from their phones, and we edit them into posts, Reels and carousels. If you want a more polished library, you can book a local Perth photographer or creator, and we provide the brief and shot list. Our team does not attend shoots outside Melbourne, so we plan around what you can capture.
It can work well for businesses selling to the resources sector, because LinkedIn lets us target by industry, job function and seniority. We combine regular company page content, such as project updates and capability posts, with targeted ads and lead forms. Budgets need to be realistic, as LinkedIn clicks cost more, but each lead is usually worth far more. We set expectations together upfront.
Our plans start from $299 per month and run month to month, so there is no lock-in contract. Each plan includes a free custom website, hosted and maintained while you stay with us, and a one-off $500 buyout if you cancel and want to keep it. Ad spend is paid directly to Meta, TikTok or LinkedIn. We suggest an ad budget after a free review of your accounts and goals.
Yes. We can target Meta and TikTok ads by suburb, postcode or radius, so a business in Joondalup can focus on the northern suburbs while a Rockingham business targets the southern corridor and Mandurah. We then review which areas produce enquiries and move budget towards the suburbs delivering the best results. This keeps a spread-out city like Perth manageable, and stops your budget being spent on people who are simply too far away to become customers.
Book a free social media review. We will look at your profiles, posting times and Perth competitors, then show you a clear plan to grow enquiries from Western Australian customers.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm