Free website & SEO audit for Aussie businesses — claim yours
(03) 9000 1234Canberra is a city of professionals, and many of the decisions that matter to local businesses start on LinkedIn.
We help consultancies, contractors and not-for-profits build credibility there, while helping cafés, clinics and trades in Braddon, Belconnen and Gungahlin win local customers through Meta and Instagram content and ads.
4.9/5 from 180+ Google reviews
Social Media Marketing in Canberra
Canberra’s economy is closely tied to government, and a large share of its businesses are consultancies, contractors, research organisations and not-for-profits.
Their clients and stakeholders are often highly educated, cautious about hype and active on LinkedIn. For these organisations, social media is less about viral reach and more about demonstrating expertise and trustworthiness. Measured, useful content consistently outperforms loud promotion with this audience, and patience pays off over months rather than weeks.
At the same time, Canberra has a strong local consumer scene. Braddon, Kingston and Manuka are busy hospitality precincts, and the city’s town centre structure means people in Tuggeranong, Woden, Belconnen and Gungahlin tend to shop and book services close to home. Queanbeyan, just over the border, adds another nearby audience for many businesses. Local businesses do best when their content and ads reflect the district they serve rather than the city as a whole.
We manage Canberra accounts remotely from Melbourne, on the same time zone. Content is created from the photos, video and expertise you share with us, or from local photographers and creators you book. We write the posts, manage the ads and community, and report on the leads, enquiries and relationships it produces each month. Every post goes through an approval step before it is published, so nothing surprises you.
Melbourne team · AEST/AEDT hours
Serving Canberra, ACT
The Challenge
These are the challenges we see most often among Canberra consultancies, not-for-profits and local businesses.
Many Canberra consultancies have deep subject knowledge but rarely share it publicly. Without regular LinkedIn content from the business and its people, potential clients and partners have little evidence of what the firm actually knows.
Businesses working near government are understandably careful about tone and public comment. That caution often leads to silence, when a clear content policy and an approval process would allow confident, appropriate posting. A little structure removes the fear.
Canberra not-for-profits often rely on one busy staff member to manage social media alongside other duties. Campaigns, fundraising appeals and volunteer drives suffer when content is planned at the last minute. Volunteers and donors notice the gaps.
Customers in Gungahlin rarely cross the city for an everyday service in Tuggeranong. Citywide ads spread budget thinly, while campaigns focused on each town centre reach people far more likely to visit. Each district behaves like its own market.
Our Approach
Our Melbourne-based team works with Canberra organisations remotely, on the same time zone, with an approval process built in.
We interview your experts, turn their knowledge into clear LinkedIn posts and articles, and publish through your company page and key people, building visible credibility with clients, partners and future employees. Drafts are always reviewed by the author before posting.
Every post is shared ahead of time for review, and we agree on topics, tone and boundaries upfront. Nothing goes live without your sign-off, which suits organisations that need to be careful about public communication.
For local businesses, Meta and Instagram ads are focused on the town centres and suburbs you serve, from the inner north to Tuggeranong, and Queanbeyan where it makes sense, so budget reaches likely customers. Results are compared district by district.
We plan content calendars around your appeals, awareness days and events, create the posts and run supporting ads, giving stretched not-for-profit teams a reliable social presence without adding to their workload. Reporting shows reach, engagement and supporter actions.
What We Offer
Whether you need someone to take your social channels off your plate entirely or a specialist to scale your paid campaigns, our services can be combined to suit your budget, your audience and the stage your business is at.
Every engagement starts with a clear plan.
We look at your customers, competitors and current channels, then decide which platforms deserve your time and budget. You get a written strategy covering audiences, content pillars, posting rhythm, ad budget split and the numbers we will use to measure success, so everyone knows what good looks like.
Scroll-stopping posts, carousels, short-form video edits, Reels and Stories designed to match your brand.
Our writers and designers produce content that educates, entertains and sells in the right balance. We work from your photos and footage, source quality stock where needed, and can coordinate on-site shoots for businesses that want truly original imagery.
We schedule and publish your content, keep your profiles and highlights up to date, and make sure your business details, links and calls to action are always current.
Your monthly content calendar is shared ahead of time for approval, so nothing goes live on your Facebook page or Instagram account without your sign-off.
Paid social is where results scale quickly.
We build and manage Meta ads across Facebook and Instagram, TikTok ads for younger audiences, and LinkedIn ads for B2B lead generation. Campaigns are structured around clear objectives, tested with multiple creatives and audiences, and optimised weekly to lower your cost per lead or sale.
With browser privacy changes making tracking harder, accurate measurement has never mattered more.
We install and configure the Meta Pixel, Conversions API, TikTok Pixel and LinkedIn Insight Tag, set up the right conversion events, and connect everything to Google Analytics so you can see which posts and ads actually generate enquiries.
Comments and direct messages are conversations with potential customers.
We monitor your channels during business hours, reply to comments in your brand voice, flag sales enquiries to your team quickly, and handle negative feedback calmly and professionally. A responsive page builds trust and signals to the algorithms that your content is worth showing.
Areas We Serve
We work with organisations across Canberra, from consultancies in Barton and Canberra City to hospitality in Braddon and Kingston, trades in Fyshwick and Mitchell, and clinics in Belconnen, Woden and Gungahlin. We also support businesses in Queanbeyan. Your content and ads are tailored to the districts and audiences you actually serve.
We work Canberra business hours (AEST/AEDT) via video call
The kinds of local searches we help Canberra businesses show up for on Google and in AI answers.
Pricing
The same transparent pricing everywhere in Australia. Your website is included free with any SEO or Social Media plan.
All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
We start with a free call to understand your business, customers, goals and budget, then review your existing social channels, ad accounts and competitors to see where the biggest opportunities lie.
You receive a written plan covering platforms, audiences, content pillars, posting frequency, advertising budget and target metrics, along with a fixed-price monthly fee so you know exactly what to expect.
Before any money is spent, we connect your business accounts, install pixels and the Conversions API, configure conversion events and check that every enquiry and sale will be recorded accurately.
Our team designs and writes your first month of content and ad creative. You review it in a shared calendar, request changes if needed, and approve everything before it goes live.
Posts are published on schedule, ads go live, and we manage comments and messages. Campaigns are monitored closely in the early weeks while the platforms learn who responds best.
Each month we share a plain-English report and catch up to discuss results, then refine targeting, creative and budget allocation so performance keeps improving over time.
FAQ
For most consultancies and contractors, LinkedIn is the most valuable platform. It is where clients, partners and potential staff check your credibility and follow industry discussion. Regular posts sharing practical insight, project learnings and team expertise build trust over time. We usually combine company page content with posts from key people, as individuals tend to earn more engagement than brand pages.
We agree on content boundaries at the start, including topics to avoid, tone and any policies your organisation follows. Every post is then shared in a content calendar for review before it is scheduled. Nothing is published without your approval, and comments or messages that need a considered response are passed to you before we reply. Approvals can involve several people if your organisation needs it.
Yes. We help not-for-profits plan content around appeals, events, awareness days and volunteer recruitment, then create and schedule the posts. Where there is budget for ads, we run campaigns to reach supporters and donors. We work from the photos, stories and updates your team shares, so your social presence stays consistent without taking over anyone’s week. Plans are flexible, so you can scale activity around major campaigns.
Our social media plans start from $299 per month, month to month, with no lock-in contract. Every plan includes a free custom website, hosted and maintained by us while your plan is active, and a one-off $500 buyout if you cancel and want to keep it. Ad spend is paid directly to Meta, LinkedIn or TikTok. We recommend a plan and any ad budget after a free review.
Yes. Because Canberra is organised around town centres, location targeting works well. We can focus Meta and Instagram ads on Belconnen, Gungahlin, Woden, Tuggeranong or the inner north and south, or a radius around your business. If you also serve Queanbeyan, we include it, then refine targeting based on where enquiries come from. Reports show results by area, so budget can move to the districts that respond best.
Book a free social media review. We will look at your LinkedIn and social profiles, your competitors and your goals, then share a clear plan for growing trust and enquiries.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm