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(03) 9000 1234Melbourne is a crowded, expensive place to advertise on Google, and broad campaigns burn budget quickly.
Our Melbourne-based team builds tightly targeted campaigns around the suburbs you actually serve, from Richmond to Dandenong, tracks every call and form, and keeps your spend focused on the searches that turn into paying customers.
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Google Ads & PPC Management in Melbourne
Melbourne is one of the two most competitive paid search markets in Australia.
Trades, health practices, professional firms and online stores all bid for the same high-intent searches, so click costs tend to run higher here than in smaller cities. Campaigns that target “Melbourne” broadly often pay for clicks from people who will never make the trip, or who were only ever browsing for ideas and prices.
The city is also spread out. A physio in Glen Waverley, a builder in Werribee and a café group in Fitzroy draw customers from very different catchments, and people increasingly search with a suburb or “near me” attached. Geelong and the Mornington Peninsula behave like their own markets again, with different competitors and seasonal patterns. Treating all of this as one market is the most common reason Melbourne campaigns underperform.
Good Melbourne campaigns respect that geography. We set location targeting by suburb or radius around where you work, schedule ads around your opening hours and phone availability, and build negative keyword lists that keep irrelevant searches out. Because we are local, we can sit down with you at our office, walk through the numbers and agree on what to test next. Every change is explained, so you always know why your budget is being spent the way it is.
Local Melbourne team
Serving Melbourne, VIC
The Challenge
These are the problems we find most often when we review Google Ads accounts for Melbourne businesses.
Popular Melbourne searches attract dozens of advertisers, including national brands with large budgets. Bidding on broad terms without strong ad relevance and landing pages usually means paying a premium for clicks that rarely convert into paying work.
Many accounts show ads across all of Greater Melbourne by default. A plumber based in Ringwood pays for searches in Footscray or Frankston that they cannot realistically service, quietly draining budget every single week without anyone noticing.
For trades and clinics, most enquiries arrive by phone. Without call tracking, the account only sees form fills, so Google’s bidding learns from a fraction of your real results and optimises in the wrong direction.
Broad match keywords can trigger ads for loosely related searches, from job seekers to DIY questions. Without regular search term reviews and negative keywords, a noticeable share of Melbourne spend goes to people who were never buying.
Our Approach
Your campaigns are managed by our team in Melbourne, so you can meet us in person, call us directly and get answers on the same day.
We map where your best customers come from, then target those suburbs or a sensible radius around your premises. Bids can be adjusted by area, so stronger suburbs get more budget and fringe areas get less.
Keywords are grouped by service and buying intent, with ad copy written for each group. Ongoing negative keyword work filters out job seekers, DIY researchers and out-of-area searches before they cost you money or skew your results.
We set up call tracking, form tracking and Google Analytics 4 so every enquiry is linked back to the campaign and keyword that produced it. Smart bidding then learns from real leads, not just clicks.
Melbourne clients can meet us at our office or have us visit, as well as monthly video calls. We review results in plain English, agree on tests together and show exactly where your ad spend went.
What We Offer
Pay-per-click advertising covers more than text ads on the search results page. We choose the campaign types that suit your goals and budget, then manage them closely so every dollar has a job to do.
Search ads appear when people type specific queries into Google, making them ideal for capturing high-intent demand.
We research keywords, group them tightly by theme, write compelling ad copy with relevant assets and build a negative keyword list that filters out irrelevant searches before they cost you money.
Performance Max uses Google’s automation to show your ads across Search, YouTube, Display, Gmail, Maps and Discover from one campaign.
It can work well, but needs the right inputs. We supply strong creative, audience signals, accurate conversion data and sensible exclusions, then monitor results closely so automation works for you, not against you.
For online stores, Shopping ads show product images, prices and your store name directly in search results.
We set up and optimise your Google Merchant Center feed, improve product titles and attributes, fix disapprovals and structure campaigns so your best-selling and highest-margin products get the visibility they deserve.
Most visitors do not buy on their first visit.
Remarketing lets you reconnect with people who have already shown interest, through Display, YouTube and search audiences. We create relevant, privacy-compliant audience lists and messaging that brings warm prospects back when they are ready to make a decision.
Without accurate tracking, you are guessing.
We set up Google Analytics 4, Google Tag Manager and Google Ads conversion tracking for calls, forms, bookings and purchases, including enhanced conversions where appropriate. You will know exactly which keywords and campaigns are producing real leads and sales, not just clicks.
Sending paid traffic to a generic homepage often wastes budget.
Our web design team builds fast, focused landing pages that match the search intent behind your ads, with clear messaging, trust signals and simple calls to action, so more of the people you pay to attract become enquiries.
Areas We Serve
We run campaigns for businesses right across Greater Melbourne, from professional firms in the CBD and Southbank to trades in the south-east, clinics in Box Hill and retailers in Geelong. Whether you serve a handful of nearby suburbs or ship Australia-wide, we set your location targeting to match where your customers really are.
Mon–Fri, 8:30am–5:30pm AEST · in-person meetings at our Collins Street office
The kinds of local searches we help Melbourne businesses show up for on Google and in AI answers.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
We learn about your services, margins, ideal customers, service areas and what a valuable lead or sale is worth to you.
We audit any existing account, research keywords and competitors, and review your website and landing pages for conversion readiness.
You receive a clear plan covering campaign types, recommended ad budget and a fixed monthly management fee, with no lock-in.
We set up conversion tracking, build campaigns, write ads and prepare landing pages, then review everything with you before launch.
Campaigns go live and we monitor them closely, refining keywords, bids, budgets and ads as real performance data comes in.
Each month we report on leads, sales and cost per result, then recommend where to scale, trim or test next.
FAQ
Yes. Our team is based in Melbourne, so you can meet us at our office for your strategy session and quarterly reviews, or we can come to you. Most day-to-day communication happens by phone, email and video call because it is quicker, but you will always be dealing with the same local specialists who manage your account, not an outsourced team.
It depends on your industry, how competitive your keywords are and how many suburbs you want to cover. Melbourne click costs are generally higher than in smaller cities, so we usually recommend starting with a focused area and core services. Your ad spend is paid directly to Google from your own account, and our management fee is quoted separately after a free account review.
For most service businesses, targeting your real catchment works far better than the whole metro area. Customers rarely travel across Melbourne for a dentist, plumber or café. We look at where your existing customers come from, set suburb or radius targeting around that, and only expand once the core area is profitable and you have the capacity to take on more work.
Yes, and for most Melbourne trades and clinics it is essential. We set up call extensions, website call tracking and conversion tracking for forms and bookings, so you can see which keywords and suburbs generate real enquiries. That data also feeds Google’s automated bidding, helping it find more of the searches that actually turn into paying customers for your business across Melbourne.
Absolutely. Our free account review looks at your campaign structure, location settings, search terms, tracking and landing pages, then highlights where budget is being wasted and what we would change. You are under no obligation afterwards. If we do work together, we keep running your existing account so your history and data stay intact and remain completely yours, whatever you decide later on.
Book a free Google Ads account review with our Melbourne team. We will look at your campaigns, targeting and tracking, show you where budget is leaking and outline a clear plan to bring in more enquiries.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm