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(03) 9000 1234Hobart businesses market to two audiences at once: locals who keep you busy year-round and interstate visitors deciding where to eat, stay and explore.
We create content, manage your community and run Meta and TikTok ads that reach both, for tourism operators, producers, galleries and hospitality venues around Salamanca, Battery Point and beyond.
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Social Media Marketing in Hobart
Tourism and hospitality are central to Hobart’s economy, and much of that trade is shaped online.
Visitors often discover restaurants, distilleries, tours and accommodation on Instagram and TikTok weeks before they arrive, then check Facebook and Google once they are in town. A business that only talks to locals can miss that planning window entirely. Being easy to find and appealing in those first few scrolls is often what earns a place on the itinerary.
Seasonality is the other big factor. Summer brings a busier visitor season, while the cooler months bring a different kind of traveller and a stronger reliance on local customers. Content and ad budgets work best when they shift with those cycles, building awareness interstate ahead of busy periods and leaning into loyal locals when tourism slows. Planning those shifts months in advance avoids last-minute scrambles.
We manage Hobart accounts remotely from Melbourne. Your content is built from the photos and video you capture or from local photographers and creators you book, and Tasmania’s landscapes, produce and makers give you plenty to work with. We handle strategy, editing, captions, scheduling, ads and community management, and report on the bookings and enquiries your social media generates. Reporting is split by locals and visitors, so you can see which audience is growing.
Melbourne team · AEST/AEDT hours
Serving Hobart, TAS
The Challenge
These are the issues we see most often among Hobart tourism, hospitality, produce and creative businesses.
Interstate visitors often decide where to eat, stay and visit before they land. Businesses that only target people already in Hobart miss travellers at the moment they are building their itinerary and making bookings. Most bookings are made weeks ahead.
Busy summer months and quieter winters call for different messages and budgets. Running the same content and ad spend all year wastes money in peak season and leaves gaps when local customers matter most. Spend should follow demand.
Hobart’s artists, makers and producers create remarkable work but often struggle to present it consistently online. Irregular posting and no clear story make it hard for buyers, interstate and local, to keep coming back. Online sales suffer as a result.
Greater Hobart is a compact market, so the same locals see your ads repeatedly. Without fresh creative and a mix of local and interstate audiences, campaigns tire quickly and costs creep up over time. Interstate audiences help balance this.
Our Approach
Our Melbourne team works with Hobart clients remotely, planning content around Tasmania’s seasons and visitor patterns.
We run separate Meta and TikTok campaigns for interstate travellers interested in Tasmania and for locals in Greater Hobart, with different messages, offers and timing for each so neither audience is neglected. Reporting shows which audience drives bookings.
Your calendar is planned around peak visitor months, quieter winter periods and local events, with ad budgets that rise and fall accordingly, so spend is concentrated where it produces the most bookings. Plans can change month to month.
We turn your photos and footage, or work from a local photographer you book, into posts and Reels that highlight your produce, setting and people, the details that make visitors want to come and see for themselves.
Visitors message about opening hours, availability and directions. We monitor comments and DMs during business hours, answer common questions in your voice and pass booking enquiries straight to your team. Frequently asked questions can be turned into helpful posts too.
What We Offer
Whether you need someone to take your social channels off your plate entirely or a specialist to scale your paid campaigns, our services can be combined to suit your budget, your audience and the stage your business is at.
Every engagement starts with a clear plan.
We look at your customers, competitors and current channels, then decide which platforms deserve your time and budget. You get a written strategy covering audiences, content pillars, posting rhythm, ad budget split and the numbers we will use to measure success, so everyone knows what good looks like.
Scroll-stopping posts, carousels, short-form video edits, Reels and Stories designed to match your brand.
Our writers and designers produce content that educates, entertains and sells in the right balance. We work from your photos and footage, source quality stock where needed, and can coordinate on-site shoots for businesses that want truly original imagery.
We schedule and publish your content, keep your profiles and highlights up to date, and make sure your business details, links and calls to action are always current.
Your monthly content calendar is shared ahead of time for approval, so nothing goes live on your Facebook page or Instagram account without your sign-off.
Paid social is where results scale quickly.
We build and manage Meta ads across Facebook and Instagram, TikTok ads for younger audiences, and LinkedIn ads for B2B lead generation. Campaigns are structured around clear objectives, tested with multiple creatives and audiences, and optimised weekly to lower your cost per lead or sale.
With browser privacy changes making tracking harder, accurate measurement has never mattered more.
We install and configure the Meta Pixel, Conversions API, TikTok Pixel and LinkedIn Insight Tag, set up the right conversion events, and connect everything to Google Analytics so you can see which posts and ads actually generate enquiries.
Comments and direct messages are conversations with potential customers.
We monitor your channels during business hours, reply to comments in your brand voice, flag sales enquiries to your team quickly, and handle negative feedback calmly and professionally. A responsive page builds trust and signals to the algorithms that your content is worth showing.
Areas We Serve
We support businesses throughout Greater Hobart, from restaurants and galleries in Salamanca and Battery Point to cafés in North Hobart, clinics in Sandy Bay and New Town, and trades in Glenorchy and Kingston. We also work with businesses in Sorell and the Huon Valley. Your ads can target locals, interstate visitors or both.
We work Hobart business hours (AEST/AEDT) via video call
The kinds of local searches we help Hobart businesses show up for on Google and in AI answers.
Pricing
The same transparent pricing everywhere in Australia. Your website is included free with any SEO or Social Media plan.
All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
We start with a free call to understand your business, customers, goals and budget, then review your existing social channels, ad accounts and competitors to see where the biggest opportunities lie.
You receive a written plan covering platforms, audiences, content pillars, posting frequency, advertising budget and target metrics, along with a fixed-price monthly fee so you know exactly what to expect.
Before any money is spent, we connect your business accounts, install pixels and the Conversions API, configure conversion events and check that every enquiry and sale will be recorded accurately.
Our team designs and writes your first month of content and ad creative. You review it in a shared calendar, request changes if needed, and approve everything before it goes live.
Posts are published on schedule, ads go live, and we manage comments and messages. Campaigns are monitored closely in the early weeks while the platforms learn who responds best.
Each month we share a plain-English report and catch up to discuss results, then refine targeting, creative and budget allocation so performance keeps improving over time.
FAQ
Yes. Meta and TikTok let us target people in other states who show an interest in travel, Tasmania or related topics. We run these campaigns ahead of your busiest periods with content that inspires a visit, then use separate local campaigns for Hobart residents. Tracking shows which audience is driving bookings, so budget can shift to whatever works best. Both campaigns can run at once.
We build your content calendar around peak visitor months, quieter periods and local events. Ahead of busy seasons, we increase awareness campaigns interstate. During the cooler months, we often lean into local customers with offers, winter menus and community content. Ad budgets can be adjusted month to month, which suits seasonal businesses well. We plan these shifts ahead with you so content is ready when demand changes.
Your content is built from photos and clips you capture, or from local Hobart photographers and creators you book. We provide shot lists and guidance so the material suits each platform, then edit it into posts, Reels and carousels. Our staff do not attend shoots in Tasmania, so we make it easy to capture what we need. Real, local footage tends to resonate strongly with travellers.
Plans start from $299 per month, month to month, with no lock-in contract, which suits businesses with seasonal trade. Every plan includes a free custom website, and if you cancel, you can keep it for a one-off $500 buyout. Your ad budget is separate and paid directly to Meta, TikTok or LinkedIn. Ad budgets can rise in peak months and fall in quieter ones, and we recommend a starting plan after a free review.
Very much so. Social media lets producers, distillers, artists and makers tell the story behind their work and reach buyers well beyond Hobart. Regular content about process, ingredients and people builds a loyal following, while targeted ads can drive online sales from interstate customers. We combine organic posts and ads to build both awareness and sales. Online store tracking shows which posts and ads produce sales.
Book a free social media review. We will look at your profiles, seasonal patterns and competitors, then share a clear plan to grow bookings and sales from locals and interstate visitors.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm