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E-commerce Websites Built to Sell More, Every Single Day

Your online store should be open 24/7, easy to shop and simple to run.

Our Melbourne team designs and develops Shopify and WooCommerce stores for Australian businesses that load fast, look great on mobile and turn browsers into paying customers. From your first product launch to migrating thousands of SKUs, we handle the details so you can focus on running your business.

  • Custom Shopify and WooCommerce store design and development
  • Smooth checkout with Australian payment and shipping options
  • Migrations that protect your products, customers and rankings
  • $0 upfront store build with any SEO or social plan

4.9/5 from 180+ Google reviews

What We Offer

Our E-commerce Design and Development Services

Whether you’re launching your first online store or ready to scale an established brand, we offer end-to-end e-commerce services tailored to how you sell and how your customers like to buy.

01 / 06

Shopify Store Design

Shopify is a reliable, all-in-one platform that suits many growing retailers.

We design custom Shopify themes that reflect your brand rather than looking like every other store, configure apps thoughtfully to avoid bloat, and set up collections, filters and product templates that make browsing easy. You get a store that’s simple to manage and built to convert.

02 / 06

WooCommerce Development

WooCommerce turns WordPress into a flexible online store with almost limitless customisation.

It’s a great fit if you want deep customisation, rich content alongside your products or unusual pricing and product rules. We build fast, secure WooCommerce stores with custom functionality, carefully chosen plugins and an admin area your team will find straightforward.

03 / 06

Store Migrations

Moving from Wix, Squarespace, Magento, Neto, BigCommerce or an ageing WooCommerce build?

We migrate your products, variants, images, customers and order history, then map every old URL to its new page with 301 redirects. Careful planning and testing help protect your search rankings and keep the transition seamless for returning customers.

04 / 06

Payments and Checkout

A smooth checkout reduces abandoned carts.

We integrate trusted payment options popular with Australian shoppers, such as Stripe, PayPal, Shopify Payments, Apple Pay, Google Pay and buy now pay later services like Afterpay. We streamline the checkout steps, add trust signals and make sure GST is calculated and displayed correctly.

05 / 06

Shipping and Fulfilment

Shipping can make or break an online sale.

We set up live rates, flat-rate zones, free shipping thresholds and click-and-collect, and connect your store to services like Australia Post, Sendle and ShipStation where they suit your business. Clear delivery information on product pages helps reduce hesitation and customer service enquiries.

06 / 06

Product Feeds and Email Marketing

Get your products in front of more shoppers.

We configure Google Merchant Center and Meta catalogue feeds so items can appear in Google Shopping and social ads, and integrate Klaviyo for welcome series, abandoned cart flows and post-purchase emails. These automations can help recover lost sales and encourage customers to come back again.

Reviews

See What Our Customers Say

Sarah Mitchell

Owner, Harbourline Physio

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“The team took the time to understand our patients and built a site that books appointments while we sleep. Online bookings have more than tripled.”

Daniel Nguyen

Director, Ironbark Plumbing

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“We went from relying on referrals to getting consistent leads every single week. Clear reporting, no jargon and always quick to respond.”

Priya Sharma

Founder, Saltbush & Co.

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“Our new Shopify store is faster, prettier and converts far better. The email flows they set up are now a huge part of our revenue.”

James O’Connor

Partner, Meridian Legal

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“Professional from start to finish. Our brand finally reflects the quality of our work, and the enquiries we get now are far better qualified.”

Emma Clarke

Manager, Coastal Stays

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“Direct bookings are up and we are paying far less in commissions. They genuinely care about our results.”

Why Choose Us

Why Choose Leafy Digitals for Your Online Store?

Building an online store is a big investment. We help Australian retailers make smart decisions, avoid costly mistakes and launch with confidence, backed by a local team that sticks around after go-live.

Retail-focused Design

We design around how people shop: clear product photography, persuasive descriptions, helpful filters, visible reviews and a frictionless path from product page to payment. Every design decision is made with conversions and average order value in mind.

Honest Platform Advice

We work with both Shopify and WooCommerce, so we have no reason to push you towards one. We’ll explain the trade-offs in plain English and recommend the platform that genuinely suits your products, budget and plans.

No Upfront Cost

Your online store is designed and built for $0 upfront when you join any monthly SEO or social media marketing plan. Hosting, security, updates and backups are included, and basic logo and brand styling comes with every build.

A Clear, Fair Buyout

Plans run month to month with no lock-in contracts. While you’re subscribed we manage and host your store. If you cancel and want to keep it, a one-off $1,000 buyout hands over full ownership, files and access.

SEO-ready from Day One

We structure categories, product URLs, headings and schema markup so search engines can understand your catalogue. That gives your store the strongest possible foundation to attract organic traffic as well as paid visitors.

Local Melbourne Team

You’ll work directly with our Australian designers and developers who understand local shoppers, GST, Australian shipping carriers and seasonal sales periods like EOFY, Click Frenzy and Black Friday.

The Leafy Digitals team working on e-commerce design & development

Melbourne-based team

Australia-wide service

Our Approach

Online Stores That Make Running Your Business Easier

Running an online store is about much more than looking good.

Behind every sale sits a chain of moving parts: product data, stock levels, payments, shipping, tax, emails and returns. When any link in that chain is clunky, you feel it in lost sales and long nights spent fixing orders by hand.

That’s why our approach to e-commerce website design starts with how your business actually operates. Before designing a single page, we look at your products, your suppliers, how you fulfil orders and which systems you already rely on. Then we design a store that delights customers on the front end while quietly simplifying the work behind the scenes.

For shoppers, that means fast-loading pages, intuitive navigation, rich product information and a checkout that feels effortless on a phone. For you, it means an admin area that’s easy to manage, automations that cut repetitive tasks and reporting that shows what’s selling and where customers come from.

Whether you’re a Melbourne boutique moving online, a Sydney wholesaler adding direct-to-consumer sales or a Brisbane brand outgrowing its first store, we build e-commerce websites designed to grow with you, then host, maintain and keep improving them as part of your plan.

How We Do It

Why We Build on Shopify and WooCommerce

We focus on two of the most widely used e-commerce platforms because between them they cover the needs of most Australian retailers, from a handful of products to large and complex catalogues.

1

Proven and Reliable

Both platforms power a very large number of online stores worldwide and are actively maintained. You benefit from mature features, regular security updates and a big pool of developers if you ever need extra help.

2

Easy to Manage

Adding products, running sales, updating stock and processing orders are straightforward on both platforms. We tailor the store manager area and train your team, so day-to-day product and order management is quick and simple.

3

Built to Scale

Whether you sell ten products or ten thousand, both platforms can grow with you. We plan your catalogue structure, apps and integrations so adding new ranges or sales channels later doesn’t mean starting over.

4

Huge Integration Ecosystem

Shopify and WooCommerce connect with the payment gateways, shipping carriers, accounting software, inventory systems and marketing tools Australian businesses commonly use, so your store fits neatly into your existing operations.

5

The Right Fit for Your Budget

Shopify offers convenience and a polished all-in-one setup, while WooCommerce offers maximum flexibility and customisation. We help you weigh ongoing costs and capabilities so you choose with confidence.

Tools & platforms we use

ShopifyWooCommerceKlaviyoStripePayPalAfterpayAustralia PostSendleGoogle Merchant CenterXero

Benefits

The Benefits of a Professionally Built Online Store

Higher Conversion Rates

Clear product pages, smart filters and a streamlined checkout remove friction, helping more visitors complete their purchase instead of abandoning their cart.

Mobile-first Shopping

Many shoppers browse and buy on their phones. Your store will feel fast, intuitive and easy to use on every screen size.

Faster Page Speeds

Optimised images, lean themes and careful app choices keep pages quick, which supports both a better shopping experience and search visibility.

Bigger Order Values

Related products, bundles, free shipping thresholds and upsells at the right moments encourage customers to add a little more to their order.

Less Manual Admin

Integrations with shipping, accounting and inventory tools automate repetitive tasks, freeing up hours you’d otherwise spend on data entry.

More Repeat Customers

Automated Klaviyo email flows nurture first-time buyers, recover abandoned carts and bring past customers back for their next purchase.

Sell on More Channels

Product feeds let your range appear in Google Shopping, Instagram and Facebook, reaching shoppers wherever they spend time.

Secure Transactions

Trusted payment gateways and secure hosting help protect your customers’ details and give shoppers the confidence to buy.

Clear Sales Insights

Proper analytics and e-commerce tracking show which products, channels and campaigns drive revenue, so you can invest where it counts.

What’s included in our E-commerce Design & Development

Every engagement is tailored to your goals, but these essentials come as standard.

Get Started
  • Discovery session and platform recommendation
  • Custom store design for desktop and mobile
  • Shopify or WooCommerce build and configuration
  • Product, category and collection setup
  • Australian payment gateways and GST settings
  • Shipping zones, rates and carrier integrations
  • On-page SEO, product schema and 301 redirects
  • Google Analytics 4 e-commerce tracking
  • Google Shopping and Meta product feed setup
  • Launch support and store management training

Pricing

E-commerce Design & Development Pricing

Your website is included free with any SEO or Social Media plan. Month to month, no lock-in.

Your Website Is Included — Free

Sign up to any SEO or Social Media plan and we design, build, host and look after your website at no upfront cost. Logo and brand styling are included in every build.

Business Website

A custom, lead-generating website for service businesses, trades and professionals.

$0upfront

Free with any SEO or Social Media plan

Cancelling your plan? Keep the site for a one-off $500 and it’s 100% yours.

  • Custom design, up to 10 pages
  • Logo & brand styling included
  • Mobile-first & fast-loading
  • Contact forms & Google Map
  • On-page SEO foundations
  • Google Analytics 4 setup
  • Hosting, SSL & backups included
  • Updates & security handled
Claim My Free Website
Most Popular

E-commerce Website

A Shopify or WooCommerce store built to turn browsers into buyers.

$0upfront

Free with any SEO or Social Media plan

Cancelling your plan? Keep the site for a one-off $1,000 and it’s 100% yours.

  • Custom store design
  • Logo & brand styling included
  • Product & category setup
  • Cart, checkout & payment gateways
  • Shipping & tax setup
  • E-commerce SEO foundations
  • Hosting, SSL & backups included
  • Updates & security handled
Claim My Free Website

All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.

How We Work

Our E-commerce Design & Development Seven-Step Process

No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.

  1. 1

    Discover

    We learn about your products, customers, competitors and operations, and review any existing store, so we understand exactly what you need.

  2. 2

    Plan

    We recommend the right platform and integrations, map your catalogue structure and recommend the plan that suits, with a clear timeline.

  3. 3

    Design

    We design your homepage, collection, product, cart and checkout experiences for desktop and mobile, refining them with your feedback.

  4. 4

    Build and integrate

    We develop your store, import products, configure payments and shipping, connect your business tools and set up tracking and feeds.

  5. 5

    Test and launch

    We place test orders, check every integration, test across devices, set up redirects and then launch your store with care.

  6. 6

    Optimise and grow

    After launch, we host and maintain your store as part of your plan, driving growth through SEO, social, email and conversion work.

FAQ

E-commerce Design & Development FAQs

How much does an e-commerce website cost?

With any of our monthly SEO or social media marketing plans, your online store is designed and built for $0 upfront, and hosting, security, updates and backups are included while you’re subscribed. Basic logo and brand styling is part of every build. If you later cancel your plan and want to keep the store, there’s a simple one-off $1,000 buyout fee, and it’s yours. See our pricing page for plan details and inclusions.

Should I choose Shopify or WooCommerce?

Shopify is often the best choice if you want an all-in-one platform with a polished, simple store manager. WooCommerce suits businesses that want full control, extensive customisation or a content-rich website alongside their store. App and plugin needs differ too, and we factor those in when recommending the right setup. We’ll recommend the right fit after learning about your business.

How long does it take to build an online store?

Most e-commerce websites take around six to ten weeks from kickoff to launch. Smaller stores with straightforward products can be quicker, while large catalogues, migrations and custom integrations can take longer. Having product data, images and content ready early is the biggest factor in keeping things on schedule. We agree a timeline upfront and update you every week.

Can you migrate my existing store without losing sales or rankings?

Yes. We plan migrations carefully, moving products, variants, images, customers and order history where the platforms allow. We map every old URL to its new location with 301 redirects, preserve important SEO content and test thoroughly before switching over. We usually schedule the launch for a quieter trading period and monitor Search Console afterwards to catch and fix any issues quickly.

Which payment options can you set up?

We can integrate the payment gateways most commonly used in Australia, including Shopify Payments, Stripe, PayPal, Apple Pay and Google Pay, as well as buy now pay later providers such as Afterpay and Zip. We make sure GST is calculated and shown correctly, and we test the full checkout process thoroughly to confirm payments flow smoothly before your store goes live.

How do you handle shipping for Australian customers?

We configure shipping to match how you fulfil orders, whether that’s flat-rate zones, weight-based pricing, free shipping thresholds, live carrier rates or local pickup. We can connect your store to services such as Australia Post, Sendle or ShipStation to simplify label printing and tracking. Clear shipping information on product and cart pages helps reduce abandoned carts and customer questions.

Will I be able to manage products and orders myself?

Absolutely. Both Shopify and WooCommerce make it easy to add products, update stock, run promotions and process orders. Every project includes a hands-on training session, recorded for future reference, along with simple guides for common tasks. If you’d prefer us to handle updates, our team can take care of them as part of your plan, while admin and hosting access stays with us.

Do I own my online store?

Here’s how it works. While your store is provided as part of an SEO or social media plan, we build, host and maintain it, so admin and hosting access stays with us to keep it secure and running smoothly. That’s how we offer it with no upfront fee. If you cancel your plan and want to keep the store, a one-off $1,000 buyout transfers full ownership, store files and all access to you.

Can you help market my store after launch?

Yes. A great store needs steady traffic. We offer SEO to grow organic visibility for your product and category pages, Google Ads and Shopping campaigns for immediate sales, social media marketing, and Klaviyo email automation to recover carts and increase repeat purchases. We’ll recommend the channels most likely to suit your products, margins and budget, all reported in plain English each month.

Do you build e-commerce websites for businesses outside Melbourne?

Yes. We’re based in Melbourne but build online stores for retailers right across Australia, from Sydney and Brisbane to Perth, Adelaide and regional towns. Our process works smoothly via video calls, shared design links and email. You’ll still deal directly with the same local team throughout your project, working to Australian business hours.

Across Australia

E-commerce Design & Development in Your City

Our Melbourne team works with businesses in every capital city. See how we approach it where you are.

Ready to Build an Online Store That Sells?

Book a free e-commerce consultation with our Melbourne team. We’ll talk through your products, goals and current setup, recommend the right platform and show you how to launch a store built to grow your sales, for $0 upfront with an SEO or social plan.

Contact

Reach us directly

Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.

Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm

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