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(03) 9000 1234Leafy Digitals is a Melbourne social media marketing agency helping Australian businesses show up consistently, look professional and win real enquiries from Facebook, Instagram, TikTok and LinkedIn.
We plan the strategy, create the content, run the ads and report back in plain English, so you can get back to running your business.
4.9/5 from 180+ Google reviews
What We Offer
Whether you need someone to take your social channels off your plate entirely or a specialist to scale your paid campaigns, our services can be combined to suit your budget, your audience and the stage your business is at.
Every engagement starts with a clear plan.
We look at your customers, competitors and current channels, then decide which platforms deserve your time and budget. You get a written strategy covering audiences, content pillars, posting rhythm, ad budget split and the numbers we will use to measure success, so everyone knows what good looks like.
Scroll-stopping posts, carousels, short-form video edits, Reels and Stories designed to match your brand.
Our writers and designers produce content that educates, entertains and sells in the right balance. We work from your photos and footage, source quality stock where needed, and can coordinate on-site shoots for businesses that want truly original imagery.
We schedule and publish your content, keep your profiles and highlights up to date, and make sure your business details, links and calls to action are always current.
Your monthly content calendar is shared ahead of time for approval, so nothing goes live on your Facebook page or Instagram account without your sign-off.
Paid social is where results scale quickly.
We build and manage Meta ads across Facebook and Instagram, TikTok ads for younger audiences, and LinkedIn ads for B2B lead generation. Campaigns are structured around clear objectives, tested with multiple creatives and audiences, and optimised weekly to lower your cost per lead or sale.
With browser privacy changes making tracking harder, accurate measurement has never mattered more.
We install and configure the Meta Pixel, Conversions API, TikTok Pixel and LinkedIn Insight Tag, set up the right conversion events, and connect everything to Google Analytics so you can see which posts and ads actually generate enquiries.
Comments and direct messages are conversations with potential customers.
We monitor your channels during business hours, reply to comments in your brand voice, flag sales enquiries to your team quickly, and handle negative feedback calmly and professionally. A responsive page builds trust and signals to the algorithms that your content is worth showing.
Reviews
Sarah Mitchell
Owner, Harbourline Physio
“The team took the time to understand our patients and built a site that books appointments while we sleep. Online bookings have more than tripled.”
Daniel Nguyen
Director, Ironbark Plumbing
“We went from relying on referrals to getting consistent leads every single week. Clear reporting, no jargon and always quick to respond.”
Priya Sharma
Founder, Saltbush & Co.
“Our new Shopify store is faster, prettier and converts far better. The email flows they set up are now a huge part of our revenue.”
James O’Connor
Partner, Meridian Legal
“Professional from start to finish. Our brand finally reflects the quality of our work, and the enquiries we get now are far better qualified.”
Emma Clarke
Manager, Coastal Stays
“Direct bookings are up and we are paying far less in commissions. They genuinely care about our results.”
Why Choose Us
There are plenty of social media agencies in Melbourne and across Australia. Here is why small and medium businesses choose to work with us, and why they stay.
Likes are nice, but they do not pay the bills. We plan every campaign around measurable business outcomes such as enquiries, bookings, store visits and online sales, and we report on those numbers first.
Our social media management and advertising plans run month to month. We would rather earn your business every month with results than trap you in a twelve-month agreement you regret.
Your pages, ad accounts, pixels, audiences and creative assets stay in your name. We work through partner access, so if you ever move on, everything you have paid for stays with your business.
We take the time to learn your business, your customers and the way you talk. The result is content that feels authentic to your brand rather than generic posts that could belong to anyone.
Because we also design websites and run SEO and Google Ads, your social campaigns land on pages built to convert, and your channels work together instead of competing for the same budget.
Each month you receive a clear report showing what we posted, what we spent, what it achieved and what we are changing next. No jargon, no padded dashboards, just honest insight you can act on.
Melbourne-based team
Australia-wide service
Our Approach
Most small business owners we speak to have the same story.
They know social media matters, they have tried posting when they can find the time, and perhaps they have boosted a few posts. But the results have been patchy, the effort is relentless, and it is hard to tell whether any of it is actually bringing in customers.
We started offering social media marketing because our web design and SEO clients kept asking for help with exactly that problem. They wanted someone who understood their business, could produce quality content consistently, and would treat their advertising budget as carefully as they would. Above all, they wanted to know what was working.
So we built our service around accountability. Before we create a single post, we make sure tracking is in place and agree on the goals that matter to you. Organic content builds familiarity and trust with your audience, while paid campaigns put your best offers in front of people most likely to buy. Both are measured, reviewed and improved every month.
Whether you are a Melbourne café wanting more locals through the door, a Brisbane trade business chasing quote requests, or a Sydney professional services firm looking for quality B2B leads on LinkedIn, the approach is the same: understand your customer, show up consistently, test thoughtfully and double down on what delivers.
How We Do It
We do not believe every business needs to be on every platform. We recommend channels based on where your customers spend their time and which platforms give you the best return. For most Australian businesses, that means some combination of the following.
Facebook and Instagram remain among the most widely used platforms in Australia across a broad range of age groups. Meta’s advertising tools offer detailed targeting by location, interests and behaviour, making them a strong starting point for most local and national businesses.
For hospitality, retail, beauty, fitness, real estate and design-led businesses, Instagram is a natural shop window. Reels, carousels and Stories let you show your products, your space and your people in a way that builds desire and trust before anyone visits.
If your customers skew younger, TikTok offers enormous organic reach and increasingly capable advertising tools. Short, authentic videos often outperform polished production here, which means smaller businesses can compete with much larger brands on creativity rather than budget.
For professional services, B2B suppliers and recruiters, LinkedIn lets you target by job title, industry and company size. Clicks can cost more than on other platforms, but the quality of leads is often higher when you are selling to businesses rather than consumers.
Browser restrictions and ad blockers mean the pixel alone can miss conversions. Pairing it with the Conversions API sends events directly from your website server, giving the platforms better signals to optimise your ads and giving you more reliable reporting.
Tools & platforms we use
Benefits
Regular, quality posting keeps your business front of mind, so when customers are ready to buy, yours is the name they remember and trust.
Targeted campaigns reach people who match your ideal customer profile in the suburbs, cities or states you serve, rather than wasting spend on the wrong audience.
Ongoing testing of creative, copy and audiences helps bring your cost per enquiry down over time as we learn what resonates with your customers.
A consistent look, voice and message across every post and ad makes your business feel established and memorable in a crowded feed.
Hand over the planning, designing, writing, scheduling and reporting, and spend those hours serving customers or growing your business instead.
Prompt, friendly replies to comments and messages show that real people stand behind your brand, which builds loyalty and encourages word of mouth.
Website visitors who did not enquire the first time can be reminded with tailored ads, giving you a second chance to win business you might have lost.
Accurate tracking means you know which campaigns create revenue, so you can confidently invest more in what works and cut what does not.
Social activity drives branded searches, website traffic and reviews, helping your SEO and Google Ads perform better as part of a joined-up strategy.
Every engagement is tailored to your goals, but these essentials come as standard.
Get StartedPricing
Your website is included free with any SEO or Social Media plan. Month to month, no lock-in.
All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
We start with a free call to understand your business, customers, goals and budget, then review your existing social channels, ad accounts and competitors to see where the biggest opportunities lie.
You receive a written plan covering platforms, audiences, content pillars, posting frequency, advertising budget and target metrics, along with a fixed-price monthly fee so you know exactly what to expect.
Before any money is spent, we connect your business accounts, install pixels and the Conversions API, configure conversion events and check that every enquiry and sale will be recorded accurately.
Our team designs and writes your first month of content and ad creative. You review it in a shared calendar, request changes if needed, and approve everything before it goes live.
Posts are published on schedule, ads go live, and we manage comments and messages. Campaigns are monitored closely in the early weeks while the platforms learn who responds best.
Each month we share a plain-English report and catch up to discuss results, then refine targeting, creative and budget allocation so performance keeps improving over time.
FAQ
It depends on how many platforms you want managed, how much content you need each month and whether you are running paid ads. We offer packages for organic management, paid advertising, or both, and every client receives a fixed-price monthly quote after an initial consultation. Your ad spend is paid directly to Meta, TikTok or LinkedIn and is separate from our management fee. Every plan can also include a new website with no upfront cost. See our pricing page for current package details, or book a free call for a tailored quote.
The right mix depends on who your customers are. Most Australian consumer businesses benefit from Facebook and Instagram, while TikTok suits brands targeting younger audiences and LinkedIn is best for B2B and professional services. We would rather you do two platforms well than five poorly. During our strategy phase we look at your audience, competitors and goals, then recommend where to focus your time and budget for the best return.
Paid social campaigns usually start generating clicks and enquiries within the first few weeks, although the platforms need some time and data to optimise delivery. Most campaigns become noticeably more efficient over the first two to three months as we test creative and audiences. Organic growth is slower and builds over many months of consistent posting. We set realistic expectations up front and report on progress every month.
Yes. We prepare your content calendar in advance and share it with you for review. You can approve everything, request edits or add timely ideas like promotions and events. Once approved, we schedule and publish it for you. If you prefer to be more hands-off after we have built up trust and a clear understanding of your brand, we can agree on a lighter approval process that suits you.
The Conversions API is a way of sending conversion events such as purchases, form submissions and bookings from your website server directly to Meta, rather than relying solely on the browser pixel. Because ad blockers and privacy settings can stop the pixel from firing, using both together generally gives more complete data. That helps Meta optimise your ads and gives you more reliable reporting. For most businesses running Meta ads, we strongly recommend it.
Yes. We edit short-form videos for Reels, TikTok and Stories using footage you supply, stock footage or a mix of both, adding captions, music, branding and calls to action. Many small businesses are surprised how well simple phone footage performs when it is edited well. For businesses wanting original, professionally shot content, we can coordinate a content day on location. Talk to us about what suits your budget.
Community management is included in our management plans. We monitor your channels during business hours, respond to general comments and questions in your brand voice, and pass sales enquiries and complaints to your team quickly so you never miss an opportunity. We agree on a response guide with you at the start, covering common questions, tone and what should always be escalated to you.
Absolutely. Your Facebook page, Instagram account, Meta Business account, ad accounts, pixels, audiences and creative files all remain in your name. We work through partner access, which you can remove at any time. If you ever decide to move on, you keep everything, including all the historical campaign data that will help whoever manages it next. Your accounts, your data, always.
Definitely. While our team is based in Melbourne, we manage social media marketing for businesses right across Australia, including Sydney, Brisbane, Perth, Adelaide, Hobart, Canberra and regional areas. Strategy sessions and monthly check-ins run over video call, and our approval process is entirely online. We can also target your ads precisely to the suburbs, cities or regions you serve, wherever you are based.
No. Our social media management and advertising plans are month to month with no lock-in contracts. We do suggest committing to at least three months to give campaigns enough time to learn and improve, because the first month involves setup and testing. But that is a recommendation, not a requirement. We keep clients by delivering value, not by tying them into agreements.
Across Australia
Our Melbourne team works with businesses in every capital city. See how we approach it where you are.
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Book a free, no-obligation strategy call with our Melbourne team. We will review your current social channels, share quick wins you can action straight away, and outline a fixed-price plan to grow your audience and your enquiries.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm