Free website & SEO audit for Aussie businesses — claim yours
(03) 9000 1234Perth runs on its own clock, and so should your Google Ads.
We manage campaigns for Perth businesses with ad schedules, bidding and reporting set to AWST, and targeting built around the suburbs you serve, from Joondalup to Rockingham. The result is ads that appear when your customers are searching and your team is ready to answer.
4.9/5 from 180+ Google reviews
Google Ads & PPC Management in Perth
Perth is two hours behind the eastern states for most of the year and three hours behind during their daylight saving.
That sounds minor, but many Perth businesses run accounts set up by eastern-states agencies, with ads switching on before Perth offices open and switching off in the middle of the afternoon. Every misaligned hour is either wasted spend or missed demand, and it adds up quickly over a full year.
The market itself is long and thin. Metropolitan Perth stretches from Joondalup in the north to Mandurah in the south, and customers rarely want to drive the length of the coast for a service. Campaigns work best when they target realistic catchments rather than the whole city, with bid adjustments for the suburbs that convert best. Fremantle, the northern corridor and the Peel region each behave like separate markets with their own competitors.
Perth’s economy also shapes demand. Mining and resources services, construction, trades and professional services all compete for business customers, while hospitality and retail chase locals and visitors. Competition is often lighter than Sydney or Melbourne in many categories, which means focused campaigns with good tracking can perform well on sensible budgets without chasing the most expensive terms.
Melbourne team · AWST hours
Serving Perth, WA
The Challenge
When Perth businesses ask us to review their campaigns, these are the problems that come up most.
Accounts created on Sydney or Melbourne time run ads at the wrong hours in Perth. Ads may stop before your busiest afternoon period or start before anyone can answer the phone, costing enquiries every day.
A business in Midland showing ads in Mandurah, or a Fremantle café paying for clicks from Joondalup, wastes budget on people who will not travel across the city. Perth’s spread makes sensible location targeting especially important.
Resources, construction and engineering suppliers often attract job seekers and consumer searches by accident. Without careful keyword selection and negatives, B2B budgets end up funding clicks that were never potential clients or buyers for your services.
Many Perth accounts report clicks and impressions without linking them to calls or forms. Without a real cost per enquiry, it is hard to know whether Google Ads is profitable or simply busy, and where to spend the next dollar.
Our Approach
Our Melbourne-based team manages Perth accounts remotely, and we deliberately work around your hours, not ours.
Your account time zone, ad schedules and reports are set to Perth time. We schedule ads around your real opening hours and phone availability, and adjust bids for the days and times your enquiries actually arrive.
We target the Perth suburbs or radius you genuinely serve, with separate campaigns for distinct regions such as the northern corridor, southern suburbs or Peel when that improves control over budget, bids and overall results.
Business-to-business services and consumer services are kept in separate campaigns, with keywords and negatives tuned to each audience, so resources and trade suppliers reach decision makers instead of job seekers, students or curious consumers browsing online.
We set up call tracking, form tracking and Google Analytics 4, then report what each Perth enquiry costs by campaign and area. Video calls are booked during WA business hours to suit your day, not ours.
What We Offer
Pay-per-click advertising covers more than text ads on the search results page. We choose the campaign types that suit your goals and budget, then manage them closely so every dollar has a job to do.
Search ads appear when people type specific queries into Google, making them ideal for capturing high-intent demand.
We research keywords, group them tightly by theme, write compelling ad copy with relevant assets and build a negative keyword list that filters out irrelevant searches before they cost you money.
Performance Max uses Google’s automation to show your ads across Search, YouTube, Display, Gmail, Maps and Discover from one campaign.
It can work well, but needs the right inputs. We supply strong creative, audience signals, accurate conversion data and sensible exclusions, then monitor results closely so automation works for you, not against you.
For online stores, Shopping ads show product images, prices and your store name directly in search results.
We set up and optimise your Google Merchant Center feed, improve product titles and attributes, fix disapprovals and structure campaigns so your best-selling and highest-margin products get the visibility they deserve.
Most visitors do not buy on their first visit.
Remarketing lets you reconnect with people who have already shown interest, through Display, YouTube and search audiences. We create relevant, privacy-compliant audience lists and messaging that brings warm prospects back when they are ready to make a decision.
Without accurate tracking, you are guessing.
We set up Google Analytics 4, Google Tag Manager and Google Ads conversion tracking for calls, forms, bookings and purchases, including enhanced conversions where appropriate. You will know exactly which keywords and campaigns are producing real leads and sales, not just clicks.
Sending paid traffic to a generic homepage often wastes budget.
Our web design team builds fast, focused landing pages that match the search intent behind your ads, with clear messaging, trust signals and simple calls to action, so more of the people you pay to attract become enquiries.
Areas We Serve
We run campaigns for businesses across Perth, from professional and resources services firms in the CBD and Osborne Park to trades in Baldivis, hospitality venues in Northbridge and Fremantle, and retailers in Morley and Cannington. Whether you serve one corner of the city or all of it, we set targeting to match your real service area.
We work Perth business hours (AWST (two to three hours behind Melbourne)) via video call
The kinds of local searches we help Perth businesses show up for on Google and in AI answers.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
We learn about your services, margins, ideal customers, service areas and what a valuable lead or sale is worth to you.
We audit any existing account, research keywords and competitors, and review your website and landing pages for conversion readiness.
You receive a clear plan covering campaign types, recommended ad budget and a fixed monthly management fee, with no lock-in.
We set up conversion tracking, build campaigns, write ads and prepare landing pages, then review everything with you before launch.
Campaigns go live and we monitor them closely, refining keywords, bids, budgets and ads as real performance data comes in.
Each month we report on leads, sales and cost per result, then recommend where to scale, trim or test next.
FAQ
Your Google Ads account, ad schedules and reports are all set to Perth time, so ads run during your business hours regardless of where we are. Perth is two to three hours behind Melbourne depending on daylight saving, so we book strategy and review calls in your working day, usually late morning or afternoon in Perth, so nothing ever cuts into your busiest hours.
No. Our team is based in Melbourne and works with Perth businesses remotely. Google Ads is managed entirely online, so we work through video calls, shared dashboards, email and phone. You get the same specialists, process and reporting as our Melbourne clients, with communication scheduled around Western Australian hours rather than Melbourne hours. We research your Perth market and competitors closely at the start.
It can be, particularly for resources services, engineering, construction and professional services firms whose clients search for specific capabilities. The key is precise keywords, strong negatives to filter out job seekers and consumers, and tracking that measures real enquiries. Volumes are usually smaller than for consumer services, but each lead can be worth considerably more to your business over the long term.
Usually not. Perth is spread along a long coastline, and most customers prefer providers close to them. We look at where your existing customers come from and how far you are willing to travel, then target those suburbs or a radius. If you do serve the whole metro area, splitting campaigns by region gives better control over budgets, bids and ad copy for each area.
Your ad spend goes directly to Google from your own account, so you keep full visibility and control. Our management fee is separate and quoted after a free account review, based on the campaigns and work involved. There is no lock-in contract, and your account and its data remain yours if you ever decide to move on to another provider.
Book a free Google Ads account review. We will check your time zone settings, schedules, targeting and tracking, then show you exactly where your Perth budget is being lost and how to fix it.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm