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(03) 9000 1234Brisbane is a fast-growing market where new suburbs and new competitors appear every year.
We manage Google Ads for Brisbane businesses that want steady, trackable enquiries, with campaigns targeted to the areas you actually serve, from Chermside to Springfield, and ad schedules set on Queensland time so your ads run when your team is ready to respond.
4.9/5 from 180+ Google reviews
Google Ads & PPC Management in Brisbane
Brisbane’s growth corridors have changed how people search.
Areas like North Lakes, Springfield and Logan have filled with young families and new homes, creating strong demand for builders, trades, childcare, health services and retail. Competition in these areas is real, but often less intense than in Sydney or Melbourne, which gives well-run campaigns room to perform and grow alongside these communities.
Geography matters more than many advertisers expect. Greater Brisbane spreads across several council areas, and the river, the bay and major roads shape how far customers will travel. A business in Cleveland and one in Indooroopilly may share a city name but serve completely different customers, so city-wide targeting tends to waste money. Location settings should follow your real service area, suburb by suburb, rather than a single pin on the map.
Timing is the other piece. Queensland does not observe daylight saving, so for half the year Brisbane runs an hour behind the southern states. Your Google Ads account should be set to Brisbane time, with ad scheduling based on when your phones are actually answered, rather than borrowing settings from a Sydney or Melbourne template. It is a small detail that quietly affects results every single day.
Melbourne team · AEST hours
Serving Brisbane, QLD
The Challenge
When Brisbane businesses bring their accounts to us, these issues come up again and again.
Ads set to “Brisbane” often miss growth areas like Logan, Ipswich or Moreton Bay, or include them when the business cannot service them. Either way, location settings that do not match your service area waste budget and miss enquiries.
Accounts set up on southern time zones, or copied from interstate templates, can run ads an hour off during daylight saving months. Ads that appear after your office closes generate missed calls and frustrated prospects.
Building, renovation and trade searches are busy across South East Queensland. Without clear service-specific campaigns and strong landing pages, tradies end up paying for clicks from people wanting a different service entirely, or a job outside their area.
Many Brisbane trades and clinics receive most of their work by phone. If calls are not tracked as conversions, the account cannot tell good keywords from bad ones, and automated bidding has very little to learn from.
Our Approach
Our Melbourne-based team manages Brisbane accounts remotely, with video calls and reporting scheduled around Queensland time.
We map exactly which Brisbane suburbs and council areas you serve, then set location targeting and bid adjustments to match how valuable each area is. Growth corridors can get their own campaigns when demand and competition justify it.
Your account time zone and ad schedules are set to Brisbane time, so ads run during your real business hours year round, with bid adjustments for the days and hours that produce the most enquiries.
Each core service gets its own tightly themed ad groups, copy and landing page. That keeps ads relevant, helps control click costs and makes it easy to see which services are bringing in profitable work.
We set up call tracking, form tracking and Google Analytics 4, so you can see the cost of each Brisbane enquiry by keyword and area, and so Google’s bidding learns from real leads rather than clicks.
What We Offer
Pay-per-click advertising covers more than text ads on the search results page. We choose the campaign types that suit your goals and budget, then manage them closely so every dollar has a job to do.
Search ads appear when people type specific queries into Google, making them ideal for capturing high-intent demand.
We research keywords, group them tightly by theme, write compelling ad copy with relevant assets and build a negative keyword list that filters out irrelevant searches before they cost you money.
Performance Max uses Google’s automation to show your ads across Search, YouTube, Display, Gmail, Maps and Discover from one campaign.
It can work well, but needs the right inputs. We supply strong creative, audience signals, accurate conversion data and sensible exclusions, then monitor results closely so automation works for you, not against you.
For online stores, Shopping ads show product images, prices and your store name directly in search results.
We set up and optimise your Google Merchant Center feed, improve product titles and attributes, fix disapprovals and structure campaigns so your best-selling and highest-margin products get the visibility they deserve.
Most visitors do not buy on their first visit.
Remarketing lets you reconnect with people who have already shown interest, through Display, YouTube and search audiences. We create relevant, privacy-compliant audience lists and messaging that brings warm prospects back when they are ready to make a decision.
Without accurate tracking, you are guessing.
We set up Google Analytics 4, Google Tag Manager and Google Ads conversion tracking for calls, forms, bookings and purchases, including enhanced conversions where appropriate. You will know exactly which keywords and campaigns are producing real leads and sales, not just clicks.
Sending paid traffic to a generic homepage often wastes budget.
Our web design team builds fast, focused landing pages that match the search intent behind your ads, with clear messaging, trust signals and simple calls to action, so more of the people you pay to attract become enquiries.
Areas We Serve
We manage campaigns for businesses across Greater Brisbane and South East Queensland, from hospitality venues in Fortitude Valley and South Brisbane to trades in Logan, clinics in Carindale and retailers in North Lakes. Whether you serve a few inner suburbs or the wider region, your targeting is built around the areas you can genuinely service.
We work Brisbane business hours (AEST (no daylight saving)) via video call
The kinds of local searches we help Brisbane businesses show up for on Google and in AI answers.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
We learn about your services, margins, ideal customers, service areas and what a valuable lead or sale is worth to you.
We audit any existing account, research keywords and competitors, and review your website and landing pages for conversion readiness.
You receive a clear plan covering campaign types, recommended ad budget and a fixed monthly management fee, with no lock-in.
We set up conversion tracking, build campaigns, write ads and prepare landing pages, then review everything with you before launch.
Campaigns go live and we monitor them closely, refining keywords, bids, budgets and ads as real performance data comes in.
Each month we report on leads, sales and cost per result, then recommend where to scale, trim or test next.
FAQ
It can be for some industries, because there are often fewer advertisers competing for the same searches. That is not guaranteed, though. Popular Brisbane categories like construction, trades and health can still be very competitive. The best way to keep costs down is tight location targeting, focused campaigns, negative keywords and landing pages that convert the clicks you pay for.
We set your Google Ads account to Brisbane time and build ad schedules around your actual opening hours, so daylight saving in the southern states has no effect on when your ads run. Our Melbourne team is on the same time as Brisbane for half the year and an hour ahead for the rest, and we book calls at times that suit you and your team.
Yes. We can target individual suburbs, postcodes, council areas or a radius around your base. If a growth corridor is especially valuable or competitive, it can have its own campaign with its own budget and ad copy, so you can see exactly how that area performs compared with the rest of Brisbane and adjust spend accordingly as results come in month by month.
Our team is based in Melbourne, so we work with Brisbane clients remotely. That means video calls for strategy sessions and monthly reviews, shared dashboards you can check at any time, and quick responses by email and phone. Google Ads is managed entirely online, so you get the same service, specialists and attention as our local clients in Melbourne, with nothing lost in between.
You do, directly. Your campaigns run in your own Google Ads account, and Google bills your card or invoice for the clicks. Our management fee is separate, quoted after a free account review, so you always know what goes to Google and what goes to us. If you ever leave, the account and its full history stay with you, and so does every bit of data.
Book a free Google Ads account review. We will check your targeting, schedules, search terms and tracking, then show you where your Brisbane budget is leaking and what we would change first.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm