Free website & SEO audit for Aussie businesses — claim yours
(03) 9000 1234Visitors leave Hobart with a bag full of Tasmanian produce, art and design, then go home wishing they had bought more.
We design and build Shopify and WooCommerce stores for Hobart makers, food and drink producers, galleries and tourism retailers, so customers on the mainland can keep buying from you all year, not just during their holiday.
4.9/5 from 180+ Google reviews
E-commerce Design & Development in Hobart
Tasmania’s reputation for quality is a powerful selling point.
Shoppers on the mainland actively seek out Tasmanian whisky, gin, wine, cheese, honey, skincare, woodwork and art, and many first discover these products at Salamanca Market, a cellar door or a gallery during a visit. The challenge is staying connected to those customers once they fly home or drive off the Spirit of Tasmania, often without even remembering your business name.
Shipping is the other big factor. Everything leaving the island has to cross Bass Strait, which adds cost and time, especially for heavy, bulky or fragile goods. Stores that ignore this either quietly lose money on freight or set shipping prices so high that mainland customers abandon their carts. Getting the balance right, with clear delivery timeframes, is essential for any Tasmanian store that wants to grow beyond the island.
Hobart’s seasonal tourism also shapes trading. Summer brings a flood of visitors, while winter can be much quieter for shopfronts in Battery Point, North Hobart and Salamanca. A strong online store smooths those peaks and troughs, turning one-off holiday purchases into repeat orders, gift sales and subscriptions that keep revenue coming in throughout the year, wherever your customers happen to live.
Melbourne team · AEST/AEDT hours
Serving Hobart, TAS
The Challenge
These are the challenges we see most often when Tasmanian businesses try to sell to customers on the mainland.
Shipping from Tasmania to the mainland costs more and takes longer than most interstate deliveries. Stores using generic shipping settings either absorb losses on every order or charge prices that make mainland shoppers think twice before checking out.
Tourists buy in person at markets, galleries and cellar doors, then lose touch once they return home. Without an easy way to find you online, sign up for updates and reorder, that hard-won connection rarely turns into repeat sales.
Hobart retail can be busy in summer and much quieter through winter. Businesses that rely mostly on walk-in tourist trade feel those swings sharply, and a weak or neglected online store does little to fill the gap in the off-season.
Tasmanian products often sell on provenance: where they are made, who makes them and how. Basic product pages with a single photo and a price fail to communicate that, so online shoppers see a costly item rather than something special.
Our Approach
Our Melbourne-based team works with Hobart and Tasmanian clients remotely, in the same time zone, through video calls, shared design links and email.
We review your products’ weight, size and fragility, then set up shipping rates for Tasmania and the mainland, including free shipping thresholds or bundle pricing where they make sense, so freight is covered without putting customers off.
We design product pages that showcase your makers, ingredients, process and place, with room for great photography and detail. Customers understand exactly why your products cost what they do, and feel connected to where they came from.
We add email sign-up, welcome flows and simple reorder paths, and can set up subscriptions or gift options. QR codes at your market stall or shopfront can lead visitors straight to your store before they head home.
We host and maintain your store while your plan runs, set up Google Shopping and Meta catalogue feeds, and your SEO or social plan keeps mainland shoppers discovering your products through the quieter months as well as the summer season.
What We Offer
Whether you’re launching your first online store or ready to scale an established brand, we offer end-to-end e-commerce services tailored to how you sell and how your customers like to buy.
Shopify is a reliable, all-in-one platform that suits many growing retailers.
We design custom Shopify themes that reflect your brand rather than looking like every other store, configure apps thoughtfully to avoid bloat, and set up collections, filters and product templates that make browsing easy. You get a store that’s simple to manage and built to convert.
WooCommerce turns WordPress into a flexible online store with almost limitless customisation.
It’s a great fit if you want deep customisation, rich content alongside your products or unusual pricing and product rules. We build fast, secure WooCommerce stores with custom functionality, carefully chosen plugins and an admin area your team will find straightforward.
Moving from Wix, Squarespace, Magento, Neto, BigCommerce or an ageing WooCommerce build?
We migrate your products, variants, images, customers and order history, then map every old URL to its new page with 301 redirects. Careful planning and testing help protect your search rankings and keep the transition seamless for returning customers.
A smooth checkout reduces abandoned carts.
We integrate trusted payment options popular with Australian shoppers, such as Stripe, PayPal, Shopify Payments, Apple Pay, Google Pay and buy now pay later services like Afterpay. We streamline the checkout steps, add trust signals and make sure GST is calculated and displayed correctly.
Shipping can make or break an online sale.
We set up live rates, flat-rate zones, free shipping thresholds and click-and-collect, and connect your store to services like Australia Post, Sendle and ShipStation where they suit your business. Clear delivery information on product pages helps reduce hesitation and customer service enquiries.
Get your products in front of more shoppers.
We configure Google Merchant Center and Meta catalogue feeds so items can appear in Google Shopping and social ads, and integrate Klaviyo for welcome series, abandoned cart flows and post-purchase emails. These automations can help recover lost sales and encourage customers to come back again.
Areas We Serve
We build online stores for businesses throughout Hobart and southern Tasmania, from galleries and boutiques in Battery Point, Salamanca and North Hobart to food producers in Moonah and Glenorchy, family businesses in Sandy Bay, Kingston and Bellerive, and growers and makers around Huonville and Sorell. Wherever you are based, we plan shipping that reaches customers right across Australia.
We work Hobart business hours (AEST/AEDT) via video call
The kinds of local searches we help Hobart businesses show up for on Google and in AI answers.
Pricing
The same transparent pricing everywhere in Australia. Your website is included free with any SEO or Social Media plan.
Sign up to any SEO or Social Media plan and we design, build, host and look after your website at no upfront cost. Logo and brand styling are included in every build.
A custom, lead-generating website for service businesses, trades and professionals.
$0upfront
Free with any SEO or Social Media plan
Cancelling your plan? Keep the site for a one-off $500 and it’s 100% yours.
A Shopify or WooCommerce store built to turn browsers into buyers.
$0upfront
Free with any SEO or Social Media plan
Cancelling your plan? Keep the site for a one-off $1,000 and it’s 100% yours.
Month-to-month SEO with no lock-in contracts. Every plan includes a free website and plain-English monthly reporting.
Local businesses starting out with SEO.
from$225/month
Steady growth for competitive local markets.
from$449/month
Multi-location or larger service businesses.
from$499/month
Maximum visibility, including AI search.
from$749/month
All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
We learn about your products, customers, competitors and operations, and review any existing store, so we understand exactly what you need.
We recommend the right platform and integrations, map your catalogue structure and recommend the plan that suits, with a clear timeline.
We design your homepage, collection, product, cart and checkout experiences for desktop and mobile, refining them with your feedback.
We develop your store, import products, configure payments and shipping, connect your business tools and set up tracking and feeds.
We place test orders, check every integration, test across devices, set up redirects and then launch your store with care.
After launch, we host and maintain your store as part of your plan, driving growth through SEO, social, email and conversion work.
FAQ
Yes. Our team is based in Melbourne and works with Hobart clients through video calls, shared design links and email. Hobart and Melbourne share the same time zone, so meetings are easy to schedule within your normal business hours. Designing and building a store happens online anyway, so you get the same process, communication and support as our local clients.
It depends on what you sell. Light items often suit flat rates or free shipping above a set order value, while heavy, bulky or fragile goods usually need weight-based or live carrier rates. We review your typical orders and set up rules that cover your Bass Strait freight costs, show realistic delivery timeframes, and keep shipping fair for customers in Tasmania who should not pay mainland prices.
Yes. We can build stores for distilleries, wineries and breweries with age confirmation at checkout, mixed-case or bundle pricing, tasting notes and gift packs. You remain responsible for your own liquor licensing requirements, but we make sure the store displays the information and checks you need, and set up shipping rules suitable for heavy, fragile bottles travelling to the mainland.
Your store is designed and built for $0 upfront when you join any monthly SEO plan, from $225 per month, or social media plan, from $299 per month. Logo and brand styling are included, and we host and maintain the store while you are subscribed. Plans run month to month, and if you cancel you can keep the store for a one-off $1,000 buyout.
An online store keeps selling to past visitors and new mainland customers when walk-in trade slows. We set up email sign-ups and flows that bring summer visitors back, gift options for occasions like Christmas and Mother’s Day, and Google Shopping feeds so new customers can find you. Your SEO or social plan then keeps traffic steady through the off-season, when it matters most.
Book a free e-commerce consultation over video. We will look at your products, your shipping costs and how visitors discover you today, then plan a store that keeps mainland customers buying long after they leave Hobart.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm