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(03) 9000 1234Perth customers are asking ChatGPT, Gemini and Google’s AI Overviews to find a mining services supplier in Osborne Park, a dentist in Joondalup or a café in Fremantle.
We help Western Australian businesses present clear, consistent information that AI tools can understand, trust and summarise, working on WA time from start to finish.
4.9/5 from 180+ Google reviews
AI Search Optimisation in Perth
Perth sits a long way from the east coast, and AI assistants do not always account for that.
Ask a broad question about a service and the answer may lean towards Sydney or Melbourne businesses with a bigger online footprint. For Perth companies, being explicit about your location, service area and Western Australian experience matters more than most. Otherwise, an assistant has little reason to pick a local business over a better-known interstate one.
The local economy adds another layer. Mining and resources services, engineering contractors and industrial suppliers often sell to other businesses, and their buyers increasingly use AI tools to research capabilities, certifications and suppliers before making contact. If your capabilities are buried in PDFs or vague brochure copy, an assistant has little it can confidently quote. Clear, public capability pages make that research far easier for buyers and AI tools alike.
Consumer businesses face a different question: “best physio in Subiaco” or “family restaurant near Scarborough beach”. Here, reviews, accurate Google Business Profile details and clear suburb information carry real weight. We test the prompts that suit your business, see who is being named, and then improve the information AI tools rely on. No one can guarantee a mention, but clarity consistently improves your chances. Every month, we report what has changed in plain English, alongside your Google rankings and enquiries.
Melbourne team · AWST hours
Serving Perth, WA
The Challenge
Distance, industry mix and a spread-out metro area create a few specific hurdles for Perth businesses.
Broad prompts can return Sydney or Melbourne businesses because they have more coverage online. Perth businesses that do not clearly state their WA location and service area risk being overlooked for local questions. Local signals fix that.
Resources and engineering suppliers often keep capability statements, certifications and project experience in downloadable documents. AI tools generally find clear web pages easier to read, summarise and cite than scattered attachments. Important detail often goes unseen.
From Joondalup to Mandurah and Midland to Cottesloe, Perth covers a lot of ground. Without clear area information, AI assistants may not link you to the suburbs where your customers actually live and work. Listing them helps.
Many established Perth businesses win work through long relationships rather than online reviews. AI tools rely on public signals, so a solid offline reputation can still look thin when an assistant goes looking for proof.
Our Approach
Our Melbourne-based team works with Perth clients remotely. Perth is two to three hours behind Melbourne, so we book calls at times that suit your working day.
We run Perth and Western Australian questions through ChatGPT, Gemini, Perplexity and Google AI Overviews, noting where you appear, where east coast competitors are named instead, and which sources are cited. That shows where the biggest gaps are.
For B2B and resources clients, we turn capability statements, certifications and project types into well-structured web pages with schema, so AI tools can read and describe what you actually do. Buyers benefit from the clarity too.
We make your WA location, service areas and suburbs unmistakable across your website, Google Business Profile and directories, giving AI assistants a clear signal that you serve Perth customers. That makes interstate confusion far less likely.
We help turn your offline reputation into public signals, from genuine reviews to mentions in WA industry associations, local media and supplier directories that AI tools can find and reference. We never use fake or incentivised reviews.
What We Offer
Generative engine optimisation (GEO) and answer engine optimisation (AEO) are new names for a familiar goal: being the most useful, trustworthy source on your topic. Here is how we help your business show up in AI-powered search.
We test a set of real questions your customers are likely to ask across ChatGPT, Google AI Overviews, Gemini and Perplexity, then record whether your business appears, how it is described and which competitors or sources are cited instead.
This gives us a clear baseline and highlights the gaps worth closing first.
AI systems think in entities: people, organisations, places and products, and the relationships between them.
We make your business a well-defined entity by tightening your About page, unifying your name and details across the web, strengthening profiles on trusted platforms and connecting the dots between your brand, services and locations.
Schema markup gives machines a tidy, labelled summary of your content.
We implement and validate Organisation, LocalBusiness, Service, Product, FAQ, Article and Person schema where appropriate, so search engines and AI-powered tools can more easily interpret who you are, what you offer and why you are credible.
AI tools favour content that answers questions directly and clearly.
We restructure key pages and create new content with concise answers up front, followed by supporting detail, comparisons, steps and examples. It reads better for people in a hurry and gives AI systems clean passages they can summarise and reference.
Large language models learn about brands from what the wider web says about them.
We help earn genuine mentions in industry publications, Australian media, podcasts, associations and review platforms, building the third-party credibility that both search engines and AI tools appear to rely on when deciding which businesses to recommend.
AI answers change constantly, so we monitor a defined set of prompts over time and track where your brand is mentioned or cited, alongside referral traffic from AI platforms in Google Analytics.
You get a plain-English monthly summary of what is improving, what is not and what we are doing next.
Areas We Serve
We work remotely with businesses right across the Perth metro area, from the CBD, Northbridge and Subiaco to Rockingham, Baldivis, Armadale and Morley. Whether you serve a few suburbs or clients statewide, we make your service areas clear so AI tools can connect your business to the Western Australian questions that matter.
We work Perth business hours (AWST (two to three hours behind Melbourne)) via video call
The kinds of local searches we help Perth businesses show up for on Google and in AI answers.
Pricing
The same transparent pricing everywhere in Australia. Your website is included free with any SEO or Social Media plan.
Month-to-month SEO with no lock-in contracts. Every plan includes a free website and plain-English monthly reporting.
Local businesses starting out with SEO.
from$225/month
Steady growth for competitive local markets.
from$449/month
Multi-location or larger service businesses.
from$499/month
Maximum visibility, including AI search.
from$749/month
All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
We identify the real questions customers ask before buying from you, and the prompts most likely to surface businesses like yours.
We test those prompts across major AI platforms, record mentions and citations, and review your technical, entity and content foundations.
You receive a prioritised roadmap explaining what we will tackle first and why, with a fixed monthly price and no lock-in.
We implement schema, fix crawlability issues, tidy up your entity signals and add supporting files like llms.txt.
We publish answer-first content and pursue genuine third-party mentions that build authority on your core topics.
Each month we re-test prompts, review AI referral traffic and adjust the plan based on what is moving.
FAQ
Yes. Our team is based in Melbourne and works with Perth clients entirely remotely. Perth is two hours behind Melbourne for most of the year and three hours behind during eastern daylight saving, so we schedule calls in your business hours rather than ours. Reporting, dashboards and email updates work the same way they do for every client, wherever they are based.
It can be particularly useful. Procurement teams and engineers increasingly use AI tools to research suppliers, capabilities and certifications. If that information sits in PDFs or vague copy, assistants have little to work with. We turn it into clear, structured web pages, add relevant schema and build credible mentions, which helps AI tools describe your capabilities accurately when buyers ask.
AI assistants often lean on businesses with the most online coverage, and many of those are based in Sydney or Melbourne. If your site does not clearly state that you are in Perth and which areas you serve, the tool has fewer reasons to choose you. Clear location details, local content and WA-based mentions help correct that. We also check your Google Business Profile is set up correctly.
AI search optimisation is available on plans from $225 per month and is included in our higher SEO plans. All plans run month to month with no lock-in contract. Every plan includes a free website, hosted and maintained while your plan is active, and if you cancel and want to keep it, there is a one-off $500 buyout. A free audit helps us recommend the right plan.
No. Nobody controls what AI assistants say, and answers can change from one day to the next. Anyone promising guaranteed placements is overselling. Our work improves the signals AI tools appear to rely on, such as consistent details, clear content, structured data, reviews and mentions, and we track a defined set of Perth prompts so you can see real trends over time.
Book a free audit on WA time. We will test the questions your customers ask across the main AI assistants, show you who gets recommended and why, and set out a practical plan to improve your visibility.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm