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(03) 9000 1234Leafy Digitals builds fast, mobile-first websites and local SEO campaigns for plumbers, electricians, builders, roofers and HVAC businesses right across Australia.
We help homeowners find you, trust you and call you, so you spend less time chasing work and more time on the tools.
4.9/5 from 180+ Google reviews
The Challenge
Most tradies are flat out on site and don’t have time to babysit a website. Meanwhile, the way homeowners find a plumber, sparky or builder has changed. These are the problems we hear about most often from trade and home service businesses.
When someone searches “emergency plumber near me” at 10pm, most calls go to the businesses showing in the Google map pack. If your Google Business Profile is thin or your reviews are sparse, those urgent, high-value jobs go straight to a competitor.
Homeowners usually search from their mobile, often while standing next to a burst pipe or a tripped switchboard. A slow site with tiny buttons and no obvious phone number sends them back to Google within seconds, and you never even know you missed the call.
Paying per lead on directory and quoting platforms can feel easy, but you’re often competing with several other tradies for the same job and racing to the bottom on price. Building your own online presence gives you leads that are yours alone.
Between quoting, ordering materials, managing apprentices and doing the actual work, marketing gets pushed to Sunday night. Without a simple system, the website gets stale, reviews aren’t requested and the business stays invisible to new customers in your area.
Inviting a stranger into your home is a big deal. Customers want to see licence details, insurance, real project photos and genuine reviews before they ring. Many trade websites hide this information or don’t show it at all, which costs enquiries.
Google Ads can be brilliant for tradies, but broad keywords, the wrong service areas and no call tracking can burn through budget on DIY searchers, job seekers and people outside your patch. Without proper tracking, it’s impossible to tell what’s actually working.
Our Solutions
We bring together the services that matter most for local tradies, set them up properly and keep them working in the background. Everything is built around one goal: more of the right jobs, in the right suburbs, at the right price.
We design clean, fast websites for plumbers, electricians, builders, roofers and air conditioning businesses. Expect sticky click-to-call buttons, clear service pages, project galleries, licence and insurance details up front, and quote forms that ask the right questions so you can price jobs before you even pick up the phone.
Custom Website DesignLocal search is where most trade work comes from. We optimise your Google Business Profile, build out suburb and service pages, tidy up your business listings across directories and help you collect more genuine reviews, so you show up when people nearby search for your trade.
Local SEO & Google Business ProfileWhen you need work now, well-managed Google Ads and Local Services style campaigns can put you at the top of the page within days. We build tight campaigns around high-intent searches like “blocked drain plumber” or “switchboard upgrade”, with call tracking so you can see the jobs each dollar produces.
Google Ads & PPC ManagementBeyond the map pack, we grow your organic rankings for the services you most want to do more of, whether that’s bathroom renovations, solar installs, roof restorations or ducted heating. Helpful content and solid technical SEO build a steady pipeline that doesn’t stop the moment ad spend does.
Search Engine Optimisation (SEO)You can’t pick up the phone from a roof or under a house. We build AI agents that answer website and messaging enquiries 24/7, collect job details and photos, confirm you service their suburb and book quote visits into your calendar, so urgent jobs stop going to whoever answers first.
AI Agent DevelopmentQuotes, invoices, job reminders and review requests shouldn’t eat into your evenings. We set up AI-powered automations that follow up unaccepted quotes, send booking confirmations and ask happy customers for Google reviews, connecting the tools you already use so the paperwork handles itself while you’re on the tools.
AI AutomationTrades & Home Services
We know most tradies didn’t get into plumbing, electrical or building because they love marketing.
You got into it because you’re good at the work. Our job is to make the online side of the business just as solid as your workmanship, without dragging you into endless meetings or jargon.
Good web design for tradies is about speed and trust. A homeowner in Geelong with water pouring through the ceiling, or a property manager in Brisbane chasing a compliance check, needs to know within seconds that you service their area, you’re licensed and insured, and you can be there soon. We design every page around those moments.
We also understand the realities of running a trade business. Work comes in waves, you might want to switch off ads when the books are full, and you’d rather target the jobs with healthy margins than every small call-out. We set things up so you can dial marketing up or down without starting from scratch.
Whether you’re a sole trader in regional Victoria or a growing team covering Sydney, Melbourne and Perth, you get a local Aussie team, fixed-price quotes, no lock-in contracts and plain-English monthly reports. Your website is included free with your SEO or social plan, your leads are yours alone, and you always know what’s working.
Specialists in
Trades & Home Services
Website Essentials
These are the features we build into tradie websites as standard, because they directly affect whether a visitor calls you or calls the next business on the list.
A phone button that stays visible as visitors scroll on mobile, so calling you is always one tap away, especially for urgent jobs after hours.
Forms that capture job type, suburb, timing and photo uploads, so you can qualify and price the work before you spend time travelling to quote.
Dedicated, genuinely useful pages for the suburbs and regions you cover, helping you rank locally and reassuring customers that you actually work in their area.
Clear display of your licence numbers, insurance and trade association memberships, so cautious homeowners and property managers can verify you before booking.
Before-and-after photos and short project write-ups that show the quality of your work and help customers picture what you could do for them.
Your latest genuine Google reviews pulled onto the site, giving visitors social proof from real local customers without leaving the page.
Optimised images and lean code so pages load quickly even on patchy mobile coverage, which matters for both rankings and impatient customers.
Tracking that shows which pages, searches and ads generate calls and enquiries, so you can make decisions based on real jobs, not guesswork.
Growth Strategy
Every trade business is different, but these strategies form the backbone of most successful plumber SEO, electrician marketing and builder lead generation campaigns we run.
Your Google Business Profile is often the first thing a customer sees. We fully optimise categories, services, service areas, photos and business hours, post regular updates, and help you respond to reviews properly. It’s one of the most effective things a local tradie can invest in.
Reviews influence both rankings and trust. We help you set up a simple system to ask happy customers for a review by SMS or email after each job, so feedback builds steadily over time. We never use fake or incentivised reviews, which can breach platform rules and consumer law.
Instead of one generic services page, we create a dedicated page for each core job, like hot water system replacement, roof leak repairs or ceiling fan installation. Each page answers common questions and helps Google match you to very specific, high-intent searches.
Not all jobs are equal. We prioritise keywords and ad campaigns around the work you most want, whether that’s 24/7 emergency call-outs, commercial maintenance contracts or larger renovation projects, rather than chasing every low-value search in your area.
Helpful articles and FAQs on topics like “how long does a hot water system last” or “do I need a permit for a deck” bring in early-stage searchers and position you as the expert they call when they’re ready to book.
We make sure your business name, address, phone number and service areas match across Google, Apple Maps, Bing, industry directories and trade association listings. Consistent information builds trust with search engines and stops customers ringing old numbers.
These are the kinds of searches we help trades & home services businesses show up for on Google and in AI answers.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
A free call to learn your goals, customers and competitors, plus an audit of your current site and marketing.
A clear written plan with sitemap, channels, KPIs and a fixed-price proposal. No surprises.
Wireframes and polished mockups built around how your customers actually buy, refined with your feedback.
Mobile-first development with on-page SEO, speed tuning, tracking and analytics baked in from day one.
Thorough testing, redirects to protect your rankings, go-live, and hands-on training for your team.
Ongoing SEO, ads and conversion improvements with plain-English monthly reporting.
Reviews
Sarah Mitchell
Owner, Harbourline Physio
“The team took the time to understand our patients and built a site that books appointments while we sleep. Online bookings have more than tripled.”
Daniel Nguyen
Director, Ironbark Plumbing
“We went from relying on referrals to getting consistent leads every single week. Clear reporting, no jargon and always quick to respond.”
Priya Sharma
Founder, Saltbush & Co.
“Our new Shopify store is faster, prettier and converts far better. The email flows they set up are now a huge part of our revenue.”
James O’Connor
Partner, Meridian Legal
“Professional from start to finish. Our brand finally reflects the quality of our work, and the enquiries we get now are far better qualified.”
Emma Clarke
Manager, Coastal Stays
“Direct bookings are up and we are paying far less in commissions. They genuinely care about our results.”
Pricing
Get a custom website with $0 upfront when you join any monthly SEO or Social Media plan. No lock-in contracts, no hidden fees.
Sign up to any SEO or Social Media plan and we design, build, host and look after your website at no upfront cost. Logo and brand styling are included in every build.
A custom, lead-generating website for service businesses, trades and professionals.
$0upfront
Free with any SEO or Social Media plan
Cancelling your plan? Keep the site for a one-off $500 and it’s 100% yours.
A Shopify or WooCommerce store built to turn browsers into buyers.
$0upfront
Free with any SEO or Social Media plan
Cancelling your plan? Keep the site for a one-off $1,000 and it’s 100% yours.
Month-to-month SEO with no lock-in contracts. Every plan includes a free website and plain-English monthly reporting.
Local businesses starting out with SEO.
from$225/month
Steady growth for competitive local markets.
from$449/month
Multi-location or larger service businesses.
from$499/month
Maximum visibility, including AI search.
from$749/month
All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.
FAQ
With any of our monthly SEO or social media plans, your website is designed and built with no upfront fee, and hosting, security and updates are included. The right plan depends on how many services and suburbs you want to cover and features like online booking. If you ever cancel and want to keep the site, a one-off $500 buyout hands it over to you, so there are no surprise extras.
Word of mouth is fantastic, but even referred customers usually look you up before they call. If they can’t find a professional website or your Google Business Profile looks empty, some will go with someone else. A good website backs up your reputation, shows your licences and past work, and helps you win jobs from people who haven’t heard of you yet.
Improvements to your Google Business Profile and website can sometimes show early movement within a couple of months, but solid, lasting results usually take six to twelve months. It depends on how competitive your trade and area are and where you’re starting from. We report progress every month in plain English so you can see the trend, and we never promise specific rankings.
Many tradies use both. Google Ads can deliver calls quickly and is easy to switch off when you’re booked solid, while SEO takes longer but builds a free, ongoing source of leads. If budget is tight, we usually suggest starting with your Google Business Profile and a strong website, then adding ads for specific high-value services. We’ll recommend a mix that suits your goals and cash flow.
Yes, and we recommend it. Licensing requirements differ between states and trades, so we’ll display the licence numbers, registrations and insurance details you provide in a clear, visible spot. It’s worth checking with your state licensing body for any rules about how licence numbers must appear in advertising, as some states have specific requirements. We’re happy to build the site to match whatever applies to you.
Your Google map ranking is largely influenced by where your business is based, but your website can still rank organically across a wider area. We create genuinely useful service area pages, avoid copy-and-paste content that search engines ignore, and use your Google Business Profile service areas properly. It’s a realistic, steady approach to showing up across the suburbs and regions you actually work in.
Absolutely. We build on easy-to-use platforms and give you training at launch, so you can add project photos, update services or change your hours from your phone or laptop. If you’d rather not touch it at all, websites on our SEO and social plans include updates, security, backups and performance checks handled for you.
Yes. We’re based in Melbourne but work with trade and home service businesses Australia-wide, from Sydney, Brisbane, Perth and Adelaide through to regional towns. Everything runs smoothly over phone and video calls, and our local SEO work is tailored to the specific suburbs and regions you service, wherever they are.
Book a free, no-obligation chat with our team. We’ll look at your current website, Google Business Profile and competitors, then give you an honest plan and a fixed-price quote to help your trade business win more local work online.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm