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(03) 9000 1234The portals bring buyers, but your own website is where vendors and landlords decide who to trust.
Leafy Digitals builds real estate websites and local SEO campaigns that turn your agency’s reputation into a steady flow of appraisal requests, rental enquiries and project registrations, Australia-wide.
4.9/5 from 180+ Google reviews
The Challenge
Property is one of the most competitive spaces online. Agencies, property managers and developers are all fighting for attention against the major portals, franchise brands and each other. These are the problems we hear about most often.
Buyers start on realestate.com.au and Domain, so your listings live on someone else’s platform. Without a strong website and brand of your own, you rent your audience and compete on the portals’ terms instead of building lasting relationships.
Listings are the lifeblood of an agency, yet every agent in the suburb wants the same vendors. If your site does not make booking a free appraisal easy and convincing, those homeowners simply call whoever ranks first.
Many real estate sites rely on heavy plugins or iframe feeds that load slowly, break on mobile and hide property content from Google. Buyers bounce, and search engines struggle to understand what you have on offer.
Property management is valuable recurring income, but landlords rarely search for it until something goes wrong with their current manager. Your website needs to be ready to catch them at exactly that moment of frustration.
Top agents build followings on social media, but profiles, reviews and sold results end up spread across platforms. Without agent pages on your own site, that hard-earned reputation does little for the agency’s search visibility.
Developers selling apartments or land estates must build trust long before construction finishes. Generic templates cannot showcase floor plans, inclusions, location benefits and registration funnels in the way serious purchasers and investors expect.
Our Solutions
We combine purpose-built real estate website design with the marketing channels that move the needle for agencies and developers, all delivered by one local team under a fixed-price quote.
Fast, mobile-first websites with integrated listing feeds, agent profiles, sold galleries and clear appraisal calls to action. We design around how vendors, buyers, tenants and landlords actually use your site, so every visitor has an obvious next step.
Custom Website DesignWe optimise your Google Business Profile, build suburb-level landing pages and strengthen local citations so you show up when homeowners search for agents in their area. Local visibility is where appraisal leads are won or lost.
Local SEO & Google Business ProfileMarket updates, suburb guides, selling checklists and property management explainers help you rank for the questions vendors and landlords ask. We plan content around real search demand, then make sure your site’s technical foundations support it.
Search Engine Optimisation (SEO)Targeted search campaigns put your agency in front of people searching to sell or lease right now, while project campaigns drive registrations for new developments. We track every enquiry so you can see which campaigns earn their keep.
Google Ads & PPC ManagementJust listed, just sold, auction results, behind-the-scenes and local community content keep your agents front of mind. We help you plan and run social campaigns on Facebook and Instagram that build recognition in your patch.
Social Media MarketingEvery appraisal request and open-home attendee deserves a fast, personal follow-up. We automate lead routing, SMS and email nurture sequences and CRM updates, so agents respond in minutes, vendors stay warm for months and no lead slips through the cracks.
AI AutomationReal Estate
Most agencies treat their website as an afterthought.
The listings sit on the portals, the leads come through phone calls and referrals, and the website quietly gathers dust. Yet when a homeowner is deciding who to trust with the biggest sale of their life, they almost always look you up. What they find shapes whether they pick up the phone.
At Leafy Digitals we design real estate websites as lead-generation tools, not online brochures. That means prominent appraisal booking, honest sold results, agent profiles with reviews, and suburb pages written by people who understand the local market. It also means listing feeds that load quickly and are readable by Google, rather than heavy embeds that slow everything down.
We work with independent agencies, boutique property management firms and developers in Melbourne, Sydney, Brisbane, Perth, Adelaide and regional centres. Each has a different buyer journey, so we start every project by mapping who you need to reach: vendors, landlords, buyers, tenants or investors.
Because we never lock you into a contract, and your website is included free with your SEO or social plan, you stay in control. Our plain-English monthly reporting shows where enquiries come from, so you can invest in the channels that actually grow your listings and rent roll.
Specialists in
Real Estate
Website Essentials
A high-performing real estate website does far more than list properties. These are the features we recommend for most agencies, property managers and developers.
A short, friendly appraisal form on every key page, with optional address lookup, so homeowners can request a price estimate in under a minute.
Listings pulled automatically from your existing real estate CRM, displayed natively for speed and SEO, with filters for suburb, price and property type.
Individual pages for every agent showing current listings, recent sales, reviews and contact details, helping each agent build their personal brand under your banner.
Well-researched pages for the suburbs you service, covering lifestyle, schools, transport and recent market activity, so you rank for local searches.
A dedicated section for landlords explaining your services, fees approach and switching process, plus online maintenance request and tenant application links.
Real sold properties and verified vendor reviews pulled from your own records, giving homeowners genuine proof that your team gets results.
Immersive pages for developments with floor plans, inclusions, location maps, display suite details and registration forms that feed straight into your sales system.
Most property browsing happens on phones. We build lean, image-optimised pages that load quickly on mobile networks and look great on any screen.
Growth Strategy
Real estate marketing works best when your website, Google presence and campaigns pull in the same direction. Here are the strategies we use most often for property businesses.
Build a dedicated, genuinely useful page for each core suburb and link it to your Google Business Profile. Combined with consistent reviews and local citations, this helps your agency appear for searches like real estate agent plus suburb name.
Buyers mostly search the portals, but vendors search Google for appraisals, selling costs and agent comparisons. We focus content and ads on these high-value queries, because one listing can be worth far more than many buyer clicks.
Quarterly market updates, auction wrap-ups and guides to selling or leasing in your area show expertise and earn search visibility. Content written in plain English also gives your agents something valuable to share with their database.
Make asking for Google reviews part of every settlement and lease signing. Fresh, detailed reviews strengthen local rankings and reassure homeowners comparing agencies, and we can feature them throughout your website automatically.
Most homeowners research for months before they sell. Remarketing ads on Google and social media keep your brand in view while they decide, so you are top of mind when they are finally ready to list.
People increasingly ask AI assistants which agent to use in their area. Clear service pages, structured data, strong reviews and consistent business details make it easier for these tools to understand and recommend your agency.
These are the kinds of searches we help real estate businesses show up for on Google and in AI answers.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
A free call to learn your goals, customers and competitors, plus an audit of your current site and marketing.
A clear written plan with sitemap, channels, KPIs and a fixed-price proposal. No surprises.
Wireframes and polished mockups built around how your customers actually buy, refined with your feedback.
Mobile-first development with on-page SEO, speed tuning, tracking and analytics baked in from day one.
Thorough testing, redirects to protect your rankings, go-live, and hands-on training for your team.
Ongoing SEO, ads and conversion improvements with plain-English monthly reporting.
Reviews
Sarah Mitchell
Owner, Harbourline Physio
“The team took the time to understand our patients and built a site that books appointments while we sleep. Online bookings have more than tripled.”
Daniel Nguyen
Director, Ironbark Plumbing
“We went from relying on referrals to getting consistent leads every single week. Clear reporting, no jargon and always quick to respond.”
Priya Sharma
Founder, Saltbush & Co.
“Our new Shopify store is faster, prettier and converts far better. The email flows they set up are now a huge part of our revenue.”
James O’Connor
Partner, Meridian Legal
“Professional from start to finish. Our brand finally reflects the quality of our work, and the enquiries we get now are far better qualified.”
Emma Clarke
Manager, Coastal Stays
“Direct bookings are up and we are paying far less in commissions. They genuinely care about our results.”
Pricing
Get a custom website with $0 upfront when you join any monthly SEO or Social Media plan. No lock-in contracts, no hidden fees.
Sign up to any SEO or Social Media plan and we design, build, host and look after your website at no upfront cost. Logo and brand styling are included in every build.
A custom, lead-generating website for service businesses, trades and professionals.
$0upfront
Free with any SEO or Social Media plan
Cancelling your plan? Keep the site for a one-off $500 and it’s 100% yours.
A Shopify or WooCommerce store built to turn browsers into buyers.
$0upfront
Free with any SEO or Social Media plan
Cancelling your plan? Keep the site for a one-off $1,000 and it’s 100% yours.
Month-to-month SEO with no lock-in contracts. Every plan includes a free website and plain-English monthly reporting.
Local businesses starting out with SEO.
from$225/month
Steady growth for competitive local markets.
from$449/month
Multi-location or larger service businesses.
from$499/month
Maximum visibility, including AI search.
from$749/month
All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.
FAQ
Yes. We work with the listing feeds that most Australian real estate CRMs provide and display your properties natively on your site, rather than through slow embeds. That keeps pages fast, mobile-friendly and readable by Google. Listings update automatically when you change them in your CRM, so your team does not need to double handle anything. During discovery we confirm which system you use and how its feed works before we quote.
The portals are excellent for reaching buyers, but they promote every agency equally and you do not own that audience. Your website is where vendors and landlords go to check you out before they call, and it is where you can capture appraisal requests and build a database. A strong site and local SEO also help you win searches the portals do not cover, such as agent comparisons and property management.
We combine several things: clear appraisal calls to action across the site, a short and friendly booking form, suburb pages that rank locally, a well-optimised Google Business Profile and, where it suits your budget, targeted Google Ads. We also track every form submission and phone call so you can see which sources are producing appraisals, and we refine the approach based on what the data shows each month.
Yes. Project websites have different goals to agency sites. They focus on registrations of interest, floor plans, inclusions, location benefits and display suite bookings. We can build a standalone project site or a section within your main website, along with a project brand identity and campaigns to drive registrations. Leads can flow straight into your sales team’s CRM for fast follow-up.
Local SEO improvements such as Google Business Profile optimisation can show movement within weeks, while competitive suburb rankings usually take several months of consistent work. It depends on your market, competition and how strong your site is today. We will never promise a particular ranking, but we do give you plain-English monthly reports so you can see progress in visibility, traffic and enquiries.
Absolutely, and we recommend it. Agent profile pages can show a photo, bio, current listings, recent sales, reviews and direct contact details. They help buyers and vendors connect with a real person, and they let your agents promote their personal brand while building the agency’s overall search presence rather than a separate personal website.
Yes. We create landlord-focused pages that explain your service, communication style and switching process, and we target searches from investors who are unhappy with their current manager. Combined with reviews, local SEO and simple lead capture, your website becomes a reliable source of new management enquiries rather than just a place for tenants to find application forms.
Your website is included at no upfront cost with any of our SEO or social media plans, and while you’re subscribed we host, secure and maintain it for you. Plans run month to month with no long contracts. If you ever cancel and want to keep the site, you can buy it outright for a one-off $500 ($1,000 for e-commerce), and we hand over full ownership, files and access.
Book a free consultation and website audit with our Melbourne team. We will review your current site, local visibility and competitors, then give you a clear plan and a fixed-price quote. No lock-in contracts, no jargon, and your website is included free with any SEO or social plan.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm