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(03) 9000 1234Patients search online before they book, whether they need a new GP, an emergency dentist or a trusted physio.
Leafy Digitals creates medical and dental website design and healthcare SEO that builds trust, answers patient questions clearly and makes booking an appointment simple, while respecting the advertising rules that apply to health practitioners.
4.9/5 from 180+ Google reviews
The Challenge
Running a clinic leaves little time for marketing, and healthcare has rules most industries never have to think about. Here are the issues GP clinics, dentists, allied health and specialist practices raise with us most.
Registered health practitioners in Australia must follow national advertising requirements, including restrictions on testimonials, misleading claims and offers. Many template websites and generic marketing agencies are unaware of these rules, which can leave a practice exposed without realising it.
Most suburbs have several clinics within a short drive. When a patient searches “dentist near me” or “bulk billing GP”, only a handful of practices appear prominently. If yours is not among them, those new patients are booking somewhere else.
Older practice websites are often slow, difficult to navigate on mobile and missing basic information like current fees policy, opening hours or parking. Patients, many of them anxious or unwell, simply give up and call another clinic.
When the only way to book is by phone, reception gets swamped and after-hours enquiries are lost. Patients increasingly expect to see availability and book online in a few taps, at any time of day or night.
Choosing a doctor, dentist or specialist is personal. Patients want to know who they will see, what to expect and whether the clinic suits their needs. Stock photos and vague copy do little to earn that trust.
Contact forms, booking tools and patient intake processes involve personal and sometimes health information. Practices need websites that are secure, use reputable third-party tools and support their obligations under Australian privacy law.
Our Solutions
We combine thoughtful design, local search and careful content to help healthcare practices attract the right patients, with every piece written with health advertising rules in mind.
We design clean, accessible practice websites with clear service pages, practitioner profiles, fees and billing information and prominent booking buttons. Every site is mobile-first, fast and built so your team can update hours, staff and notices without calling a developer.
Custom Website DesignMost patients choose a practice close to home or work. We optimise your Google Business Profile, build accurate citations across health and local directories, and create location pages so you appear for searches like “dentist Carlton” or “physio near me”.
Local SEO & Google Business ProfileWe create helpful, accurate pages for the treatments and services you offer, answering the questions patients actually ask. Content is written in plain English, avoids exaggerated claims and is reviewed by you before publishing, because you know your clinical scope best.
Search Engine Optimisation (SEO)Patients are increasingly asking AI assistants for health service recommendations. We structure your content, practitioner details and practice information so AI-powered search tools can understand and accurately reference your clinic, alongside traditional Google results.
AI Search Optimisation (GEO)Targeted search campaigns can bring in new patients for specific services, such as dental implants consultations or new patient check-ups. We write compliance-aware ad copy, target your local catchment and track bookings, not just clicks, so you can see real value.
Google Ads & PPC ManagementFront desk teams juggle recalls, reminders, intake forms and enquiries. We automate appointment reminders, recall campaigns, new patient forms and review requests, integrating with your practice software where possible and with privacy front of mind, so staff spend more time with patients.
AI AutomationMedical & Dental
Healthcare marketing is different.
Patients are often worried, in pain or making decisions for their family, and the rules around how health services can be advertised are stricter than in most industries. We approach every medical and dental website with that in mind.
Our job is to make your practice easy to find, easy to understand and easy to book. That means clear information about who you are, what you treat, how billing works and what patients can expect, presented calmly and accessibly. It does not mean hype, before-and-after promises or pressure tactics.
We are familiar with the general principles of health advertising in Australia, such as avoiding misleading claims, unreasonable expectations of benefit and testimonials about clinical aspects of care. We are not lawyers, so we always recommend practices check the current Ahpra guidelines and seek advice where needed, and we are happy to work alongside your compliance adviser.
From single-practitioner allied health clinics to multi-location dental groups in Melbourne, Sydney, Brisbane and regional centres, we help practices build a steady flow of new patients with fixed-price quotes, no lock-in contracts and a local team who answer the phone.
Specialists in
Medical & Dental
Website Essentials
A great practice website saves your reception team time and gives patients confidence. These features form the foundation of every medical and dental website we build.
Integration with popular practice booking systems so patients can see availability and book in seconds, any time of day, reducing phone traffic at reception.
Friendly photos, qualifications, areas of interest and languages spoken help patients choose who to see and feel more comfortable before their first appointment.
Plain-English explanations of each service or treatment, what to expect and how to prepare, written carefully to inform rather than overpromise outcomes.
Transparent details on bulk billing, gap fees, health fund rebates and payment options answer one of the most common patient questions before they pick up the phone.
Readable fonts, strong contrast, keyboard navigation and screen reader support make your site usable for older patients and people with disability, aligned with WCAG guidance.
Embedded maps, parking and public transport notes, accessibility information and up-to-date opening hours, including after-hours and emergency contact guidance.
Encrypted contact and intake forms using reputable providers, with sensible data handling and a clear privacy policy that supports your obligations.
Prominent call, book and directions buttons on mobile so patients who need help urgently can reach your clinic without hunting through menus.
Growth Strategy
Patients search differently for a routine check-up than for an urgent problem. Our healthcare SEO strategies cover both, helping your clinic appear at the moments that matter.
Your Google Business Profile is often the first thing a patient sees. We make sure categories, services, hours, photos and booking links are accurate and complete, and help you respond to reviews professionally without disclosing patient information or breaching advertising rules.
Dedicated pages for each key service and each clinic location help you rank for specific searches like “emergency dentist Parramatta” or “women’s health GP Brisbane”. Each page is genuinely useful, not a thin copy with the suburb name swapped out.
Articles answering common questions, such as what happens at a first physio appointment or how to care for a new crown, build trust and search visibility. We draft, you review for clinical accuracy, and nothing goes live without your approval.
Search engines look for signs of real expertise on health topics. Practitioner bios, registration details, clear authorship and regularly reviewed content all help demonstrate that your information comes from qualified people.
Google Ads and social campaigns can be effective for new patient acquisition, provided the messaging is careful. We avoid inducements, comparative claims and outcome promises, and focus ads on access, convenience and the services you provide.
We track online bookings, calls and form enquiries back to their source so you can see which channels bring new patients. Monthly reports explain results in plain English, helping you invest where it genuinely makes a difference.
These are the kinds of searches we help medical & dental businesses show up for on Google and in AI answers.
How We Work
No jargon, no surprises. Here’s exactly how we take you from first call to measurable growth.
A free call to learn your goals, customers and competitors, plus an audit of your current site and marketing.
A clear written plan with sitemap, channels, KPIs and a fixed-price proposal. No surprises.
Wireframes and polished mockups built around how your customers actually buy, refined with your feedback.
Mobile-first development with on-page SEO, speed tuning, tracking and analytics baked in from day one.
Thorough testing, redirects to protect your rankings, go-live, and hands-on training for your team.
Ongoing SEO, ads and conversion improvements with plain-English monthly reporting.
Reviews
Sarah Mitchell
Owner, Harbourline Physio
“The team took the time to understand our patients and built a site that books appointments while we sleep. Online bookings have more than tripled.”
Daniel Nguyen
Director, Ironbark Plumbing
“We went from relying on referrals to getting consistent leads every single week. Clear reporting, no jargon and always quick to respond.”
Priya Sharma
Founder, Saltbush & Co.
“Our new Shopify store is faster, prettier and converts far better. The email flows they set up are now a huge part of our revenue.”
James O’Connor
Partner, Meridian Legal
“Professional from start to finish. Our brand finally reflects the quality of our work, and the enquiries we get now are far better qualified.”
Emma Clarke
Manager, Coastal Stays
“Direct bookings are up and we are paying far less in commissions. They genuinely care about our results.”
Pricing
Get a custom website with $0 upfront when you join any monthly SEO or Social Media plan. No lock-in contracts, no hidden fees.
Sign up to any SEO or Social Media plan and we design, build, host and look after your website at no upfront cost. Logo and brand styling are included in every build.
A custom, lead-generating website for service businesses, trades and professionals.
$0upfront
Free with any SEO or Social Media plan
Cancelling your plan? Keep the site for a one-off $500 and it’s 100% yours.
A Shopify or WooCommerce store built to turn browsers into buyers.
$0upfront
Free with any SEO or Social Media plan
Cancelling your plan? Keep the site for a one-off $1,000 and it’s 100% yours.
Month-to-month SEO with no lock-in contracts. Every plan includes a free website and plain-English monthly reporting.
Local businesses starting out with SEO.
from$225/month
Steady growth for competitive local markets.
from$449/month
Multi-location or larger service businesses.
from$499/month
Maximum visibility, including AI search.
from$749/month
All prices in AUD. Monthly plans are month to month — cancel anytime. Websites are hosted and managed by us while your plan is active; buy out your site anytime to take full ownership.
FAQ
We are familiar with the general principles that apply to advertising regulated health services in Australia, such as avoiding misleading claims, testimonials about clinical aspects of care and offers that may encourage unnecessary treatment. We write content with those principles in mind. However, rules and guidance can change and we are not legal advisers, so we always recommend you review the current Ahpra and national board guidelines and seek professional advice where you are unsure.
This is an area where care is needed. Testimonials about clinical aspects of care are generally restricted for registered health practitioners, while comments about non-clinical aspects, such as friendly staff or easy parking, may be treated differently. We will discuss options with you and design your site so it builds trust without relying on content that could create compliance problems. Please check current guidance with Ahpra before publishing any reviews.
In most cases, yes. Many clinics use dedicated booking platforms or practice management systems that offer embeddable booking widgets or links. We integrate these so booking buttons appear throughout the site and work smoothly on mobile. If your current system has limitations, we will explain the options and help you choose an approach that suits your team, your patients and your workflow.
We keep sensitive information off the website wherever possible and use secure, reputable tools for booking and enquiry forms. Sites are protected with SSL, kept updated and monitored for security issues. We also make sure your privacy policy is easy to find. Your obligations under Australian privacy law depend on your practice, so we recommend confirming your approach with your privacy or legal adviser.
Local SEO improvements, such as an optimised Google Business Profile and accurate listings, can sometimes show early movement within a few months. Ranking for competitive treatment searches in larger cities usually takes longer. Results depend on your location, competition and current website. We report monthly in plain English, focusing on new patient enquiries and bookings rather than vanity metrics.
Yes. We work with a wide range of healthcare providers, including physiotherapists, chiropractors, psychologists, podiatrists, optometrists, dietitians and medical specialists. Each has different patients, referral pathways and search behaviour. Specialists, for example, may need content aimed at referring GPs as well as patients, so we tailor the strategy to how patients and referrers actually find you.
We can write it for you. Our team drafts clear, patient-friendly content based on a briefing with you and your practitioners. Because you are responsible for the clinical accuracy and compliance of your advertising, every page is sent to you for review and approval before it goes live. If you prefer to write your own content, we can edit and optimise it for search instead.
Absolutely. Multi-site clinics and dental groups need a structure that serves each location well while keeping the brand consistent. We create individual location pages with their own hours, practitioners, maps and booking links, manage separate Google Business Profiles, and report on performance by clinic so you can see where each location is growing across Melbourne, Sydney, Brisbane or anywhere in Australia.
Talk to our Melbourne-based team about your clinic, your patients and your goals. We will review your current website and local search presence and suggest practical, compliance-aware improvements, with a fixed-price quote and no lock-in contracts.
Contact
Tell us what you’re working on. We reply to every enquiry within one business day, with honest advice and no pressure.
Michael Reid & team · Melbourne VIC 3000 · Mon–Fri, 8:30am–5:30pm