How to Get Your Business Recommended by ChatGPT and Google AI Overviews

More and more customers are skipping the search results page and asking AI assistants directly: “Who’s the best physio in Richmond?” or “Recommend a reliable accountant for a small business.” If your business isn’t part of those answers, you’re invisible to a growing slice of buyers.

The good news? The fundamentals are learnable — and most of your competitors haven’t started.

What is Generative Engine Optimisation (GEO)?

GEO is the practice of improving how often and how accurately AI tools like ChatGPT, Gemini, Perplexity and Google AI Overviews mention your business. It builds on traditional SEO, but puts extra weight on clarity, consistency and credibility.

1. Make your business easy to understand

AI systems build a picture of your business from everything they can find. Help them by:

• Stating clearly what you do, who you serve and where on your homepage and about page.
• Using consistent business name, address and phone details everywhere online.
• Adding structured data (schema markup) for your organisation, services, reviews and FAQs.

2. Write answer-first content

AI tools love content that answers a question directly, then supports it with detail. For each key service, create pages that:

• Open with a one- or two-sentence direct answer.
• Use clear headings phrased as real customer questions.
• Include specific facts: prices, timelines, locations, processes.

3. Earn mentions on trusted sites

When reputable websites — local news, industry associations, directories and review platforms — mention your business, AI systems become more confident recommending you. Digital PR and genuine reviews matter more than ever.

4. Keep your Google Business Profile in great shape

Google’s AI features lean heavily on Business Profile data. Keep categories, services, hours and photos up to date, and respond to every review.

5. Track your AI visibility

Regularly ask AI tools the questions your customers ask and record whether you appear. Specialist tools can now track brand mentions and citations across AI platforms over time.

The bottom line

Strong SEO is still the foundation, but the businesses that win the next five years will also be the ones AI tools trust. Request a free AI visibility check to see where you stand today.